SoundCloud’s program for discovering and launching emerging artists is back for it’s fifth instalment of creators.
Two years since First On SoundCloud launched to showcase new and rising artists on their platform, the fifth wave of artists are now being promoted on their unique program. Shining a light on four brand new artists, SoundCloud have chosen them from a hashtag that any artists can get involved in.
Without further ado, this wave of featured artists are:
Che Lingo: Growing up West London in the crux of the UK Rap/Grime scenes, Rapper and MC Che Lingo’s magic lies in his ability to fuse his melodic rap style and intense lyricism with eclectic flows; encompassing all the best elements of what UK Urban music has to offer.
Christelle Bofale: Being the first American born in her family, Christelle infuses hints of her Congo heritage into various aspects of her music, bridging the musical influences of the diaspora with juxtaposed elements of indie rock, soul and jazz respectively.
Shenseea: Shenseea grew up singing in a church in Jamaica. Finding musical influences in Spice, Lady Saw, and Vybz Kartel, Shenseea is quickly becoming a celebrated fixture in Jamaica’s dancehall scene.
Object Blue: Born in Japan, and relocated to a suburb of Beijing at 6, DJ and Producer Object Blue was impacted by the “symphonic bleeps” of tech-filled Tokyo and by Beijing’s “endless construction noise”. But she found most of her influences further afield, citing a love for the polyrhythms of Ivory Coast drumming, the R&B stylings of Aaliyah, and the electronic boundary pushing of Bjork.
Every artist on SoundCloud has the chance to be chosen by SoundCloud in their waves of promotion on First On SoundCloud. Simply tag your original music with #SCFIRST when you upload it to be selected by the community and team.
Senior vice president of Subscriptions and Marketing at SoundCloud, Anthony Gabriele said: “We launched “First on SoundCloud” in 2018 to amplify the voices of talented emerging artists on SoundCloud and help them connect with new fans. Now in its fifth edition, we’re excited to elevate this class of creators who span genres and geographies, and embody the originality and DIY ethic that are core to the SoundCloud creator community.”
Introduced in the U.S. in March 2018, the UK and Germany in June 2018 and continued globally in March 2019, SoundCloud’s “First On SoundCloud” campaign, now in its fourth installment, celebrates and spotlights emerging talent on the platform through new music, video and photography, and empowers all creators to upload to SoundCloud and be heard.