Red Bull are shutting down their music academy of lectures, workshops and concerts as well as their radio site.
Red Bull’s Music Academy provided a program of educational music opportunities as well as branded concerts. The energy drink company, with their hands in many pots, are ending their music program as well as shutting down their Red Bull Radio website.
The end of Red Bull’s partnership with Yadastar is the cause of the services coming to an end. Yadastar have used Red Bull’s influence to build their “culture program” worldwide since 1998 with workshops, festivals, studio sessions and events in over 60 countries since.
Red Bull said in a statement to Resident Advisor: “After 20 years of supporting artists worldwide with its music program in a rapidly changing world, Red Bull will maintain its purpose of providing a global platform to promote creativity – but it is changing the means of delivery. Red Bull will be moving away from a strongly centralized approach, will gradually phase out the existing structure and will implement a new setup which empowers existing Red Bull country teams and utilizes local expertise. Red Bull will continue to explore new ways to support promising and cutting-edge artists wherever they may be.”
The companies have mutually agreed to part ways at the end of October according to a tweet from Yadastar. In their statement they said: “We want to thank Red Bull for the opportunity and all its employees who have supported and realised music projects with us in local markets the world over. We know many of you have joined the company because you believe in the values we have all held up high. We are looking forward to seeing where you will take it from here.
“We met more fascinating minds and characters than we could have ever imagined. For that we are grateful. Now, we are very much looking forward to seeing you and people like you again. The world is full of great ideas. This was one.”