It has been reported yesterday that Pandora has secured a new round of funding. If you are not aware what Pandora is, its a personalised online radio service. Pandora lets users choose which artists they like and then suggests new artists to them with the hope that they will also like their music. Pandora currently is based in the USA and is only for USA users, which is why most people here in the UK and outside the USA havent heard that much about Pandora.
However, within the next few months we hope to offer a new option to only a select few of RouteNote users, which is going to allow them to get their music onto the Pandora service and help promote their music in the USA. The downside is that only USA artists who are signed up to ASCAP and BMI can receive royalties for their streams. However, here at RouteNote we still believe this is a great opportunity for our artists to gain a lot more exposure in the USA, plus Pandora provide one of the leading iPhone applications which links in very nicely with iTunes, so if users enjoy your music they can purchase straight away. In the future we hope to have a more all round deal with Pandora but this is going to be very difficult until they launch in other markets outside of the USA.