Roll out the red carpet and launch videos in style with new YouTube Premieres

There’s nothing like the excitement at the premiere launch of a new film or art piece – now creators on YouTube can join their fans all around the world for a grand video release.

At last week’s VidCon YouTube unveiled a bunch of new features that will create an enhanced experience for fans and creators on YouTube alike. Bringing the Hollywood experience to creators and viewers, YouTube have revealed their new YouTube Premieres which will give video launches the excitement and build-up they deserve with a community of people coming together to watch a new video from the channels they love.

At VidCon YouTube introduced a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, YouTube will automatically create a public landing page to build anticipation and hype up new content.

When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload. Premieres also unlocks new revenue streams. For the first time, creators can use Super Chat on traditional YouTube uploads and take advantage of Channel Memberships perks that were previously only available on Live videos.

Premieres are starting to roll out to creators today and will be available broadly soon. If you want to experience one for yourself, check out some upcoming premieres from creators such as Leroy SanchezJacksFilmsJackson Bird, and Ari Fitz, with more Premieres coming from  Corridor Digital and Inanna Sarkis soon.

YouTube creators are the heartbeat of the giant video platform. That’s why they’re committed to building products that empower and support the creator community. YouTube hope that these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives.

Head of Social Media and Marketing, RouteNote

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