Spotify have just launched a new program to bring rising artists to the forefront and help to break the careers of the hottest emerging talents.
RISE was launched by Spotify today and will highlight the artists they think deserve to be on the rise. Using their giant global platform, home to more than 140 million listeners, Spotify will promote selected up-and-coming artists through a number of their channels to help birth the next stars.
Through a combination of “multi-tiered marketing and editorial programming” Spotify hope to “launch these artists of exceptional talent into the world.” Spotify are launching RISE with 4 artists diverse in their talents:
Kim Petras: Somewhere between nineties American pop and eighties European disco, rises the undeniable voice of Kim Petras. Nodding to influences as diverse as Britney Spears, Baltimora, and the “Brat Pack,” the “side bun” sporting German-born and Los Angeles-based songstress powers up a new pop paradigm, sharing intimate lovelorn storylines over explosive production.
Lauv: In his early teens, Ari Leff picked up a guitar and started writing songs that uncannily captured all the nuance of heartbreak. “For whatever reason, before I ever had any sort of relationship, I had this weird obsession with writing love songs and breakup songs,” says the L.A.-based singer/songwriter/producer. “I remember being a kid and my dad asking me, ‘Why do you write all these sad songs all the time?’ But to me that’s always been one of the most beautiful ways to connect with people on a real level. There’s nothing like openness of being in love, and for me that vulnerability is maybe the most important part of being alive.”
Russell Dickerson: Russell Dickerson was born for the stage. “I’m just naturally that kind of dude: a big, loud and over-the- top guy,” he says with a laugh. Yes, one of country music’s most talked-about new talents — and the voice behind the smash single “Yours,” a stunning ballad inspired by his wife of four years, Kailey, that’s racked up over 33 million streams to date on Spotify, where he’s been on the Hot Country, Country Gold Playlists and more for over a year, and exploded since being serviced to country radio in April — need not go into “entertainer mode” before he catapults himself onstage to deliver one of his notoriously amped-up live shows. He’s already there.
Trippie Redd: Blending the elements of rap and trap with touches of emo and punk rock, Trippie Redd creates music that transcends through genres and resonates with audiences. The 18-year old Canton, Ohio native first emerged online in 2015 with a series of tracks and videos that launched him to viral success. People took notice. Trippie signed with Caroline-distributed Strainge Vision in 2017 and released A Love Letter to You, spawning a series of streaming hits including, “Love Scars”. In October 2017, Trippie followed up with his second mixtape, A Love Letter To You 2. Critics and fellow artists have taken notice, and the praise and invitations to feature on tracks speak for themselves.
To promote RISE artists Spotify will contribute to on platform, out of home, digital and social promotion as well as inclusion in exclusive, mixed-media RISE playlists. RISE artists will also receive promotion through Spotify’s editorial programming helping the artist connect with their fans and create new ones.
In a statement Spotify said: “In the coming months, Spotify will create one-of-a-kind experiential events for each RISE artist and release bespoke audio and video content that dives deep into the story behind each rising star.”
Spotify’s global head of creator services, Troy Carter said: “Spotify is committed to supporting the careers of artists of every level, including the next generation of global superstars. RISE is a powerful platform and an investment towards the future of emerging artists and the fans who discovered them first.”