Rhapsody has just announced the launch of Napster in Europe. Napster will offer a music streaming service in 14 countries, including Sweden, France and Spain. The U.S.-based company had previously offered its 9.95€ per month subscription service, which competes with Spotify and Deezer, in the U.K. and Germany.
Rhapsody will be the brand in the USA and Napster will be the brand they use everywhere else in the world.
Rhapsody said it’s planning to introduce ‘laddered’ pricing — presumably in a bid to undercut more established European streaming music rivals.