Rhapsody Launch Streaming Service for Children

Rhapsody and Napster (acquired by Rhapsody in 2011) are launching a music streaming service aimed specifically at kids.

With the fresh competition on the market for streaming services this appears to be Rhapsody’s move to differentiate itself from the crowd.

The aptly titled Rhapsody KIDS isn’t a standalone offering and is rather a feature within the original service available for free to Rhapsody’s 3+ million subscribers. The update will be rolled out first on the Android application with iOS app support coming soon.

Though you can find children’s music on it’s competitors Rhapsody is  offering a one-stop shop for parents to find music suitable for their children. Rhapsody KIDS offers roughly 16,000 artists, 80,000 albums and more than 1 million songs.

The content has been curated by editors to ensure that it’s all child-friendly and there are also playlists being created that can be added to the KIDS section. The feature will also have a “parental verification” step to safeguard children from leaving the KIDS section and browsing Rhapsody and Napster’s full libraries.

Rhapsody CFO, Ethan Rudin, said: “As the original streaming music service we have a deep base of customers that have moved into a new chapter of their life and are hungry for a way to share music with their kids. ”

rhapsody music streaming for kids

As one of the older streaming services Rhapsody tends to have an older audience for their service so this move seems to be an encouragement towards wider demographics. Over 50% of Rhapsody users share their accounts with their children.

This move also seems to acknowledge the ever-growing integration of devices with children leaving parents often unaware of what their child can access with a tablet, phone or computer.

Rhapsody CFO, Ethan Rudin, said: “As the original streaming music service we have a deep base of customers that have moved into a new chapter of their life and are hungry for a way to share music with their kids. ”

EVP and general manager for Napster, Thorsten Schliesche, said: “With Napster Kids we’re excited for parents to share their love of music with their young kids in a fun, safe and controlled environment.”

 

Head of Social Media and Marketing, RouteNote

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