Radiohead’s Guitarist Shoots the Rainbow With MIDEM

Head over to the Midem blog and watch an interview in which Ed O’Brien discusses how they made a success of releasing ‘In Rainbows’ independently of any record labels, and what that success meant for their band.As one of the most important ‘game changing’ releases of recent years it’s interesting to hear O’Brien tell the big labels to sit up and take notice. Of course Radiohead had the benefits of already having been made famous working with record labels (XL, TBD, Parlophone, Capitol), and the novelty and notoriety of being one of the first big acts to give their music away, but there are lessons to be learnt.

Tags: digital music in rainbows indie distribution indie record midem music distribution music marketing music video radiohead