China Mobile is one of the leading telecommunications companies within China, and they have released figures on Wednesday that stated they have more than 80 million subscribers to the M.Music Wireless Music Club. M.Music involves all four major labels and includes downloads, music videos, artist photos, ringtones, and even SMS-based magazines. The service was launched in July of 2006.
The subscribers have doubled since September 2007, but this 80 million is only a small part of the 421.7 million subscribers that have across their entire network. Despite its heft, China Mobile faces serious competition from companies like China Telecom and China Unicom. Among its future initiatives, China Mobile is now spreading a homegrown 3G connectivity protocol, one that aims to supercharge multimedia delivery and communications.
China is an emerging market, not just economically but in a variety of markets. It would be great if we could some how take our musicians music to that side of the world, because the sheer size of the market is unrivalled.