Over 100 million people now have Amazon Prime Music

Amazon have revealed how many Prime members they have for the first time ever and it is a lot of people.

Jeff Bezos released his annual shareholders letter yesterday and in it he divulged how many people are subscribed to Amazon Prime for the first time in the 13 years they’ve offered it. The number of members currently paying for an Amazon Prime subscription is over 100 million, meaning that over 100 million people around the world are also subscribed to Amazon Prime Music – Amazon’s stripped back music streaming service packaged with Prime.

Amazon have never revealed numbers for Prime membership before though analysts have tried to gauge how many people could be subscribed to the popular package which offers next-day delivery, exclusive products, Prime Music, Prime Video their TV and film streaming service and more. Now analysts can stop scratching their heads, or at least less so as we still don’t know exactly how many Prime Members there are and it could be a while again until Bezos talks on it.

Bezos says that 2017 was Prime’s best year yet with more new members joining than ever before. He writes: “Prime Day 2017 was our biggest global shopping event ever (until surpassed by Cuber Monday), with more new Prime members joining Prime than any other day in our history.”

He also briefly mentions music but emphasises their standalone streaming service launched 2 years ago, Amazon Music Unlimited and it’s planned expansion. Bezos writes: “Amazon Music continues to grow fast and now has tens of millions of paid customers. Amazon Music Unlimited, our on-demand, ad-free offering, expanded to more than 30 new countries in 2017, and membership has more than doubled over the past six months.”

Although Amazon haven’t signified changing the status of Amazon Prime Music, they are clearly prioritising Amazon Music Unlimited. Whilst Amazon Prime Music has a lot of subscribers technically it’s never been clear just how many people actually use Prime Music and the service is far more restricted compared to the Spotify-like Music Unlimited.

Head of Social Media and Marketing, RouteNote

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