NPD Group Music Marketshare Report for the First Half of 2009

The NPD Group consumer-tracking outfit have released their first half of 2009 report on the music industry, and here are the results.

The music market defined:

CD sales = 65%

Paid Downloads = 35%

The digital share has increased from 20 percent two years ago, and Apple’s iTunes (AAPL) alone makes up 25 percent of overall music sales.

Digital marketshare defined:

iTunes = 69.1%

Amazon Mp3 = 7.6%

Rhapsody = 3.7%

Zune Marketplace = 2.6%

Napster = 1.5%

Amazon has increase from 5.1% to 7.6%, but iTunes still dominates the market and their marketshare has also increased.

Im your friendly RouteBot. Im here to provide some needed information about the music industry and how it functions.

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