RouteNote has been passed on the details about the user numbers of Nokia’s Comes With Music service. As of July, Nokia was really struggling with only 107,000 active users in 9 countries. This is just terrible considering how many Nokia handsets are in the market and what high hopes Nokia had for the service.
That’s according to figures sent out by the company to record labels and distributors. In the UK specifically, Nokia had just shy of 33,000 active CWM users in July, up from 23,000 in April.
The full list of markets breaks down as follows (sorted by launch dates):
CWM ACTIVE VOUCHERS– JULY 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)
This could be a good reason why Nokia shares arent doing too well at the moment, plus the fact that the handset market is getting a lot more competitive.
The team over at MusicAlly put the figures to Nokia and a spokesperson responded with the following:
“Comes With Music has been a live service for 12 months in the UK and over the last 8 months, has also gone live in 11 other countries. This is a very fast rollout for a service of its kind, especially when you consider the music is a mix of global and local content for each location. In terms of innovation, Comes With Music is a significant shift for both consumers and the industry alike.
“Nokia will continue to bring new services to market and we will continue to add further countries and partners to our Comes With Music rollout. We look forward to being able to share more details on this over the coming weeks. With regard to the statistics presented in your article, as per our longstanding policy we do not comment on industry speculation or rumours.”