New Apple Products

Just a quick post for those of you who missed yesterday’s Apple news because you live in a cave on the moon or somewhere beneath the ocean – here are the most exciting bits from the keynote;

1) iPod Shuffle – not much new to say here. They have returned to the clip design which I approve of. The voice over feature might be useful; this will say the name of the song, album or playlist to you so you know roughly where in your playlist you are. This has been a genuine problem with previous shuffles. £39 for 2gb is excellent value for money.

2) iPod Touch – consistently the most underwhelming of the iPod range. This new version has made a move inline with the iPhone 4, as was probably to be expected. HD video recording, front facing camera allowing for ‘FaceTime’ blah blah blah. It’s not that I don’t think this is a great product, I do, it’s just that the entry level 8gb model is £189. For that price you could just get an iPhone 4 and have the same product as your mobile phone.

3) Apple TV – you’ve got to give it to Steve Jobs, the guy is persistent. After years of trying to make Apple TV work they are still grinding away. Here is the latest redesign/revamp of the service. I really want this to work and think that the Movie rental feature will be key to its success. Call me a capitalist if you will, but a way to monetize the online video market is something the media has been in desperate need of for years. I will be buying it, I suggest you do the same.

4) iPod Nano – this 6th generation of the iPod Nano has taken my first place award as the best announcement of last night. A brilliant multi-touch screen on a device that clips to your jacket is inspired. If I didn’t already own an iPhone 4 this would be the iPod for me. At £129 for the basic 8gb I think that these will sell quicker than any of the other new announcements. Watch the video below for full details.

Im your friendly RouteBot. Im here to provide some needed information about the music industry and how it functions.

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