Netflix look to radio as they prepare their own station for SiriusXM

Netflix have dominated TV and films online and are only growing larger but now they’re looking to the future with the launch of their first radio station.

Netflix have just revealed a new partnership which strays from their usual industry partners of TV and film studios. This time they’ve partnered with online radio giants SiriusXM to take their programming into the world of online audio and shows them diversifying beyond their own video platform onto a third-party.

The partnership will see the Netflix channel join SiriusXM’s host of online radio stations and will offer excerpts and highlights from the video giant’s slew of new comedy programming. In the past year Netflix have put a lot into comedians large, small and rising with hundreds of live comedy shows funded and/or published by Netflix. With so many comedy shows on their platform it’s easy for less popular ones to get lost so their SiriusXM station will give listeners a highlight reel they can easily tune in and out of and it will be in one place so users don’t have to search through the plethora of live comedy on Netflix.

The new comedy channel is slated to launch on SiriusXM in January 2019 and will no doubt be fruitful for all parties involved with Netflix expanding their reach, SiriusXM gaining more popular content, and comedians getting further exposure. SiriusXM has more than 32 million subscribers who will have the chance to come and listen to the best of Netflix’s comedy offerings and there is a lot of them.

Netflix is taking a major leap into the live comedy arena with an upcoming, to-be-named series which will feature 47 comedians from 13 regions around the world performing half-hour stand-up specials. Some of the performances will be recorded at the Just for Laughs comedy Festival in Montreal whilst others will be filmed in Brazil, Mexico, India, Germany and The Netherlands.

Netflix’s vice president of Original Documentary and Comedy programming, Lisa Nishimura said: “Few things are better than discovering a new comedian you love. With this event, we’re creating a true comedy festival experience for our members where they can scour the globe from home to find some of the freshest voices in comedy.”

You can check out a list of all the comedians involved in Netflix’s new comedy series here: media.netflix.com/en/press-releases/netflix-brings-together-comedians-from-around-the-world-in-a-netflix-stand-up-comedy-event-series-launching-in-2019

Head of Social Media and Marketing, RouteNote

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