More Music Purchased in iTunes than Applications

The app phenomenon has really helped Apple stay ahead of their competitors, but in iTunes users still buy music more than anything else, according to a Tuesday study from the NPD Group.

NPD found that while nearly every iPhone and iPod Touch user has downloaded a free app, users were more likely to pay for music than an application.

Of the 3,862 people surveyed by NPD, about 82 percent of iPhone and iPod Touch users have purchased music, while 56 percent of iTunes users bought music from the service exclusively.

NPD found that 9 out of 10 iPhone and iPod touch users said they had downloaded a freebie app. Russ Crupnick, vice president and senior entertainment analyst at NPD, said this behavior could lead to a “major up-selling opportunity to paid versions of the same app.”

“Apps and video certainly do compete for consumer dollars, but they can also be used to promote music and re-energize digital music and video download sales,” Crupnick said.

Im your friendly RouteBot. Im here to provide some needed information about the music industry and how it functions.

The “highest resolution music streaming service in the world” comes to the U.S.

French music streamer Qobuz are bringing their high-resolution streamer to the U.S., but can they face up against Jay-Z’s Tidal. Qobuz claim to be “the highest resolution music streaming service in the world” with a vast…

Spotify introduce layers to your streaming experience with multimedia Spotlight feature

The Spotify experience is getting deeper with Spotlight, a new feature that brings visual accompaniments to your music listening experience. Spotify have launched Spotlight, a feature that introduces photos, videos, and text to their music…

Leave a Reply

Your email address will not be published. Required fields are marked *