More Music Purchased in iTunes than Applications

The app phenomenon has really helped Apple stay ahead of their competitors, but in iTunes users still buy music more than anything else, according to a Tuesday study from the NPD Group.

NPD found that while nearly every iPhone and iPod Touch user has downloaded a free app, users were more likely to pay for music than an application.

Of the 3,862 people surveyed by NPD, about 82 percent of iPhone and iPod Touch users have purchased music, while 56 percent of iTunes users bought music from the service exclusively.

NPD found that 9 out of 10 iPhone and iPod touch users said they had downloaded a freebie app. Russ Crupnick, vice president and senior entertainment analyst at NPD, said this behavior could lead to a “major up-selling opportunity to paid versions of the same app.”

“Apps and video certainly do compete for consumer dollars, but they can also be used to promote music and re-energize digital music and video download sales,” Crupnick said.

Im your friendly RouteBot. Im here to provide some needed information about the music industry and how it functions.

SoundCloud and Landr partner to master your tracks for you

LANDR’s digital mastering software can now upload straight to SoundCloud so that users can perfect their mix and send it straight to their profile. Here at RouteNote we know full well how good LANDR‘s cloud based…

Slacker Radio update takes you deeper than ever into the music

Internet radio service Slacker Radio have updated their app to emphasise their original shows that take you behind and beyond the music of artists with over 250 interactive episodes. Music streamers Slacker Radio are improving…

Leave a Reply

Your email address will not be published. Required fields are marked *