JioSaavn has partnered with Snapchat to allow users to share music from the JioSaavn app to their Snapchat Stories.
Snapchat has been wanting to put more music within their service for some time, but they have struggled to sign any label deals. This deal with JioSaavn allows Snapchat to push music discovery without having to worry about signing those deals, while also gaining further attention within Asia.
“JioSaavn users can now share their favourite songs with family and friends on Snapchat with the tap of a button,” runs the press statement. “We will also continue to work together and create new lenses around exclusive music and artists every month allowing Indian mobile users to engage with and share their music creatively.”