iTunes Releases Variable Pricing Model

The anticipation is now over, as music fans everywhere can now pay more for their favorite tracks on the iTunes Store. On Tuesday morning the iTunes store switched over to a variable pricing scheme with price points now at $1.29, 99 cents and 69 cents. This pricing model is aimed at increase the price of the most popular tracks on the iTunes store while at the same time decreasing the tracks that arent so popular.

Unsurprisingly, a number of top-ranked songs are now saddled with $1.29 tags.  That includes the top-three most-downloaded songs, specifically “Boom Boom Pow” by Black Eyed Peas, “Poker Face” by Lady Gaga, and “Right Round” by Flo Rida.  But a large number of popular tracks are retaining their 99-cent stickers, at least upon initial inspection.