It’s been just a month and a half since YouTube launched their new music streaming service in India – and it’s a hit.
YouTube launched YouTube Music last year to house their extensive catalogue of music in one place and to ensure artists were getting paid fairly. Almost a year after launching, the service dropped in India mid-March and is already a success.
Google’s parent company Alphabet announced their quarterly financial results this week, revealing just how well YouTube Music is doing a year later. The platform is a success worldwide, which shouldn’t come as a shock for a service that’s tied in with the biggest video website in the world.
Google CEO, Sundar Pichai told analysts: “Since launch the YouTube Music app has been downloaded more than 15 million times in the country.” In just the first week YouTube Music had been download 3 million times in the country showing ample growth in the past month.
In comparison, Spotify launched in India just before YouTube Music after a long build up. Spotify announced this week that they have since gained 2 million active users. Spotify’s ‘users’ however are distinguished from YouTube Music’s numbers which just account for downloads.
Beyond music India has been a major up-and-comer for digital services in general. Last month it was revealed that YouTube was seeing it’s largest growth worldwide in the region with 256 million active monthly users. A report earlier in the year also showed that 40% of Indian record labels’ digital revenues come from YouTube.