iHeartMedia and What’s Trending Team For Charity Tubeathon

The two media companies are coming together for a one-off charity live-stream of music and entertainment with star guests and the Twitter equivalent of a phone bank.

This wednesday, the day before American Red Cross’ Giving Day – a day dedicated to raising awareness on how to handle emergency disasters,  media companies What’s Trending and iHeartMedia team up for a charity ‘Tubeathon’. The show will be streamed on Twitch and feature guest stars from American Idol and Dancing With the Stars.

American Idol runner-up La’Porscha Renae, Mark Ballas, Christina Grimmie and Sam Tsui from Dancing With the Stars, and Alex Boye will all feature on the variety show. Craigslist founder Craig Newmark is also getting involved, donating $1 to the Red Cross for every tweet with the hashtag #Help1Family.

The show starts with a pre-gaming show at 2:00 PM EST before officially starting at 4:00 PM. From there, hosts Shira Lazar, Bart Baker, Quddus, and Taryn Southern will run the stream through it’s various shows. performances, and also keep tab on the ‘Tweet Bank’ donated by Craig Newmark.

Every year the Red Cross respond to 66,000 disasters like house fires where families lose everything they have. When this happens it costs under $90 to help a family of three for one day with urgent relief, food, blankets, and other must-haves. As well as tweeting with #Help1Family you can donate yourself at redcross.org/givingday or donate $10 by texting REDCROSS to 90999.

In lead-up to this charity event What’s Trending and iHeartMedia enlisted YouTube stars Glozell Green, Frankie Grande and Brittany Furlan for a home-fire awareness PSA in February.What’s Trending held a Tubeathon in 2014 which achieved an excellent $53,000 in donations for Covenant House, providing shelter and essentials for homeless and runaway youths.

Tune in to What’s Trending’s Twitch channel on the 20th at 4:00 PM EST to catch the Tubeathon (2:00 PM for the gaming pre-show).

Head of Social Media and Marketing, RouteNote

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