How many people are subscribed to each music streaming service? The figures revealed

There are over 300 million music subscribers around the world. How are those numbers split between all of the music services around the world?

Midia Research have released their latest data showing the incredible position of music streaming in 2019. Taking a look at the numbers from the end of June this year they’ve painted a picture of how the millions of listeners around the world spread their choice of platform.

With 304.9 million people paying for music streaming around the world the industry is at it’s biggest ever. There are 69 million more people paying to stream music than June 2018, last year. It’s an increase of 34 million since the end of 2018, representing pretty steady growth rather than an exponential rise or fall in uptake.

Spotify are, as always, the global leaders in music streaming with their growth matching the worldwide industry’s. Spotify ended June with 108 million paying subscribers for a market share of 35.6%. Funnily enough, that’s the exact same market share they held at the end of 2018 and 2017.

Apple and Amazon have both increased their market shares in second and third place. Apple are firmly in second behind Spotify with 54.7 million subscribers, accounting for 18% of the market share. Amazon are in third globally, with 13% of the share thanks to 38.3 million paying streamers globally.

Thanks to launch of YouTube Music, Google’s growth has grown fairly significantly recently. Before YouTube Music, Google’s share was based solely on Google Play Music which has been an outlier on the music streaming scene.

Google have gained 2.3% between Q4 2017 and Q2 2019 for a total of 5.3% with YouTube Music building their numbers significantly. Google will eventually be shutting down Google Play Music and focusing solely on YouTube Music. This will likely see a drastic drop as people move away from GPM but could work out well as YouTube Music is prioritised and built upon, particularly translating it’s many users on the main site.

Here are the H1 music subscriber market shares from Midia music research:

  • Spotify – 108.1 million subscribers (36%)
  • Apple – 54.7 million subscribers (18%)
  • Amazon – 38.3 million subscribers (13%)
  • Tencent – 31 million subscribers (10%)
  • Google – 16.2 million subscribers (5%)
  • Deezer – 8.5 million subscribers (3%)
  • Pandora – 7.1 million subscribers (2%)
  • MelOn – 2% million subscribers (2%)
  • Others – 34.5 million subscribers (11%)

Head of Social Media and Marketing, RouteNote

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