Spotify have teamed up with AccuWeather to find out what people listen to in different weathers and introduce new ‘Climatune’ playlist.
Music streaming giants Spotify have joined up with AccuWeather, the largest, most accurate source of forecasts and weather warnings in the world, to explore the correlation between music and weather. Spotify correlated a year’s worth of weather data from AccuWeather with over 85 billion Spotify streams to create Climatune.
Climatune is a new playlist on Spotify that lets you check out the weather in your area and listen to a playlist that reflects the mood of the weather in your area. To create Climatune Spotify analysed listening data across five kinds of weather: Sun, rain, wind, clouds and snow.
Spotify’s analysis found:
- Sunny days typically bring higher-energy, happier-sounding music — songs that feel fast, loud and noisy, with more “action”, as well as happy, cheerful, euphoric emotions associated with the major mode and other musical factors
- Rainy days bring lower-energy, sadder-sounding music with more acoustic vs. electronic sounds
- Snowy days bring more instrumental music
Data researcher at Spotify, Ian Anderson said: “There is a clear connection between what’s in the skies and what’s on users’ play queues. For almost all of the major cities around the world that we studied, sunny days translate to higher streams of happier-sounding music. Sunny Weather has an even bigger impact in Europe.”
Spotify’s findings found that it wasn’t the weather itself, but how different places react to weather differently that was really interesting.
For the US Spotify found that:
- New York City and Philadelphia music lovers are the most affected by bad weather; residents of these cities substantially change their listening when it rains
- Unlike most city residents, Chicagoans actually get excited by the rain and stream happier music
- Miami and Seattle listeners don’t mind the clouds – they buck the trend and listen to more energetic music on cloudy days
- San Franciscans, on the other hand, seem saddest on cloudy days
- Houston responds the most strongly to rain – they ditch the synthesizers and drum machines and their acoustic listening increases by 121 percent when it rain