A new music video that was directed by the late actor Heath Ledger for the Modest Mouse song “King Rat” will premier online today. Ledger presented Isaac Brock of Modest Mouse with an idea to direct a video back in January 2007 while in Australia. Ledger’s intention for the video’s theme was to raise awareness about the issue of whales that are hunted down illegally for commercial purposes off the coast of Australia each year.
The video was fully conceived down to the last detail but unfinished when Heath passed away in January of 2008. The video company The Masses (a film and music company which Heath was a partner in), completed the video in his honor with the full support of Brock.
Proceeds from iTunes video downloads in the first month of release will go toward Sea Shepherd Conservation Society, an international non-profit, marine wildlife conservation organization organization committed to ending the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.