Google Play Music have officially joined The Brit Awards for the second year as their streaming and download partner.
Google have partnered with The Brit Awards again to provide free downloads and streams of the live performances after they take place at the awards ceremony. All downloads will be free as Google Play Music front the charge and donate it to The Brit Trust and Nordoff Robbins, a music therapy charity.
Director of Fundraising and Communications at Nordoff Robbins, Jo Carter said: “We are delighted that the BPI has chosen us as their official charity partner for this year’s Brit Awards. It is arguably the main highlight of the musical calendar in the UK and the fact that they’re donating proceeds from downloads of what are always such epic performances on the night, provides a huge opportunity for crucial funds to be raised for Nordoff Robbins, which will enable us to reach even more vulnerable and isolated people and deliver music therapy to those who desperately need our support.”
As a partner for music last year, Google Play Music managed to raise over £250,000 for partnered charities such as War Child and The Brit Trust. This reportedly raised more many than ever before in the Brit Awards charitable records.
Head of EMEA Music Partner Management at Google Play Music, Azi Eftekhari said: “We are thrilled to once again be the official download and streaming partner for The Brit Awards 2016. As the UK’s most prestigious music event, and one that is getting increasing global recognition, we are very proud to be continuing this partnership.
“Thanks to the generosity of the artists, managers, labels and publishers who participated, we broke records with our donations to War Child and the Brit Trust last year. Our goal will be to go even further this year.”
Chief Executive of Brit Awards and BPI, Geoff Taylor also chimed in on the partnership: “We are delighted to have Google Play Music on board again following the massive success of last year’s activity, which was great news not just for fans of the Awards who were able to download or stream audio of their favourite live performances, but did so much to raise much-needed funds and profile for War Child and The Brit Trust.
“We are hoping for even greater digital engagement this year to raise an ever larger sum for this year’s nominated charity Nordoff Robbins in this, their 40th anniversary year. The money raised will make a huge difference to their music therapy programme alongside the music education work of The Brit Trust.”
The Brit Awards 2016 will take place on the 24th February 2016, performances will be available on Google Play Music shortly after.