Spotify buy French startup Niland, their 4th company in just 3 months

Spotify seem to be on a spending spree as they’ve just announced another startup purchase less than a month since their last acquisition.

Spotify’s ambition for 2017 seems to be to build a Transformers style combination of services, tools and functions to create a super-streaming-bot. Less than a month since they acquired¬†Mediachain, Spotify have announced their 4th company purchase in a quarter of a year – Niland.

Niland is a Paris-based startup that developed machine learning technology to enhance music searches and recommendations. The team will join Spotify’s New York office to advance Spotify’s music recommendations and “personalization technologies” to make music discovery more specifically tuned to the tastes of listeners.

In their press release, Spotify said: “We are pleased to welcome Paris-based machine learning startup Niland to the Spotify family. Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify’s passion for surfacing the right content to the right user at the right time. Their innovative approach to AI and machine learning based recommendation systems is a perfect fit for the Spotify team.”

Niland started their analysis of audio 4 years ago, utilising deep learning technologies to understand music content further allowing them to create “more sophisticated listening experiences. They said of their acquisition: “Spotify has changed the music industry and revolutionized music consumption in less than a decade. We couldn’t imagine a better partner for our next chapter.”

Niland went on in their statement, to say: “Starting from today, Niland’s team and technology will now become part of the Spotify R&D unit based in New York City. We are very proud to join this experienced team that combines cutting-edge science, engineering and design. We will keep working on new ways to better understand music to craft better innovative listening and discovery experiences.

“As we start this next chapter, we want to express how truly grateful we are to the people who followed and contributed to this project along the way, with special thanks to our investor (IT-Translation), our former Incubator (Agoranov), Inflexion Points Technology Partners (our advisors for the acquisition process), Frederic Monvoisin and Fabrice Dumont (Business Angels), Didier & Levy (Legal Counsel), Bruno VanRyb (Special Advisor), David Argellies and Smiirl.”

Head of Social Media and Marketing, RouteNote

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