The New York Times are sweetening their digital subscription offer by teaming up with Spotify to offer their Premium streaming service in the subscription.
Last year the New York Times saw the highest increase in digital subscribers in more than 5 years, adding 276,000 new subscribers in 2016’s fourth quarter. To keep their popularity going The New York Times Co. are offering free access to Spotify Premium with all of their digital subscriptions.
Both Spotify and New York Times hope to increase their audiences with this new deal. Spotify with 40 million subscribers and NY Times with 3 million, they hope that the deal will introduce people to each others services through their joint bundle as well as attracting entirely new readers/listeners.
Executive vice president and chief revenue office at the NY Times, Meredith Kopit Levien said: “At The Times we are not only dedicated to helping our readers understand the rapidly changing world around them, but also to helping them live better lives. News and music have gone hand-in-hand since the early days of radio, and because personalization and curation are central to what both The Times and Spotify do so well, we created an experience for Times readers that gives them access to all the news and all the music that they want in one premier subscription.”
With Spotify Premium subscribers will be able to stream unlimited music from one of the world’s biggest streamers without ads, save music offline, access exclusive content and more. Whilst a Spotify Premium subscription costs $9.99 a month an All Access subscription to The NY Times digitally costs $25 a month, so if you don’t plan to read the Times it might not be worth it but for readers who want some music streaming in their life it’s perfect.
Annoyingly for existing subscribers of either Spotify or the NY Times the deal doesn’t apply for existing subscribers, so if you want to take advantage of discount music streaming alongside your news then you’re going to have to unsubscribe first. Whilst the offer is available only for a limited time to US customers, Spotify will remain free for those who bought a subscription within the bundle offer.
Whilst the New York Times hope to continue their success from 2016 it’s thought that the rise in new subscribers was boosted by Trump’s election campaign and eventual presidential win. Whilst that news may be over there is still plenty to read about in President Trump’s presidency, as we’ve already seen two weeks into his term.
You can get your free Premium Spotify subscription by signing up to All Access with the New York Times for $3.13 a week here: www.nytimes.com/subscriptions/inyt/lp88U9Y.html