Fender reveal 11 new Original Series guitars at NAMM

Fender have a new line of remakes for their classics which will replace their line of American Vintage guitars with the new American Original Series.

Another year, another NAMM and this year Fender are continuing their mission to put a Fender in every home. Fender are renowned for their classics and they know this, bringing out another range of their famous guitars in a modern build.

The new American Original Series will see 11 new models based on the cream of their crop from the ’50s, ’60s, and ’70s. They promise to marry the “classic Fender vibe”with “distinct modern features”. The guitars will feature the components that made them shine back in their heyday combined with updated fingerboards and switches for the most comfortable, yet authentic experience.

The American Original Series will feature Stratocasters from the ’50s and ’60s, Telecasters from the ’50s and ’60s, a ’60s Jazzmaster, ’60s Jaguar. The Strats and the ’50s Tele will also come in left-handed options. For basses there’s ’50s and ’60s Precision Basses and ’60s and ’70s Jazz Basses.

They will come in 13 finishes: Aztec Gold, White Blonde, 2-Colour Sunburst, Olympic White, Candy Apple Red, 3-Color Sunburst, Butterscotch Blonde, Fiesta Red, Lake Placid Blue, Surf Green, Ocean Turquoise, Natural and Black.

Each guitar comes with a little tagline of why it’s being re-released (not that we don’t know by now). For example, the ’50s Stratocaster press release comes with:

When Fender released the Stratocaster in 1954, we didn’t set out to create a classic – but we did. The Stratocaster’s sleek style, articulate sound and plethora of innovations redefined electric guitar and opened up a brave new world of musical possibilities.

The American Original Series is out now for your purveying or purchasing pleasure. Each guitar/bass will cost you between £1,609 and £1,879. Find out more: shop.fender.com/en-GB/american-original

Head of Social Media and Marketing, RouteNote

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