As Facebook move towards legally allowing music on their social media platform, they have just finalised licensing deals with the last of the major labels.
Warner Music Group have announced they’re teaming up with Facebook to license uses of their artists’ music on the platform. The deal will allow Facebook users to create, upload, and share videos which contains Warner music and will also see the two companies collaborate on further products.
Warner Music Group say that through their partnership they will continue to work with Facebook to develop new products that enable users to personalise their music experiences across Facebook, Messenger, Instagram, and Oculus. Neither have spoken on what these new products could be.
Warner/Chappell’s EVP of Global Digital Strategy, Eric Mackay said: “The team at Facebook is creating a truly innovative product and is showing real commitment to its participation in the growth of the music business. We’ve taken our time to arrive at the best possible deal, one that recognises the value that music creates on social networks, while empowering our songwriters to reach audiences around the world, in a way that will spark creativity and conversation among their fans. Our incredible catalogue of songs will be represented throughout Facebook’s platforms and we’re excited to work together to create new opportunities for both our songwriters and Facebook’s users.”
Warner Music Group’s digital chief officer, Ole Obermann added: “Our partnership with Facebook will help expand the universe of music streaming and create supplementary revenue for artists. Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped. This collaboration will lead to new possibilities for our artists, while enhancing the user experience across Facebook, Instagram and Oculus, and enabling people to communicate and express themselves using the music they love.”
Head of Music Business Development and Partnerships at Facebook, Tamara Hrivnak said: “When Facebook and music come together, we have the power to bring people closer together. Music brings to life the happy, the sad, the throwback and the funny in all the moments and messages we share with friends. We are delighted to partner with Warner, its artists and songwriters, and welcome them to our platforms.”
Facebook signed deals with the other major labels in recent months. Universal Music Group were the first to team up with Facebook back in December and Sony Music followed shortly after in January this year. They have also signed deals with independent rights-holders like the European ICE management agency and Kobalt, GMR, and SESAC.