Etsy now owns instrument marketplace Reverb

The home of vintage and crafty items for sale are bolstering their range with musical instruments via Reverb.

Reverb’s CEO announced earlier this week that their online marketplace for musicians has been bought by Etsy. Etsy’s marketplace, specialising in handmade and vintage items, will remain independent of Reverb but will help to power the website with its millions of buyers and sellers worldwide.

Reverb’s CEO and founder, David Kalt says: “With Etsy as our parent company, we’ll remain the marketplace built for the music community by a team of musicians and music lovers. Your ability to buy, sell, learn, and connect on Reverb will not change. At the same time, we’ll have added resources to continue growing and improving the Reverb community.

“Think of it like going to see your all-time favourite band and getting a surprise sit-in from another musician you admire.” Kalt says that seeing what Etsy provided for makers and creating a hub for buying and selling independently inspired him to launch Reverb 6 years ago.

Kalt continues: “Reverb has always found inspiration in Etsy. Since our inception, we’ve admired their unwavering support of creative businesses and entrepreneurs, their values-driven approach to business, and their dedication to keeping commerce human (Not to mention, their appreciation for all things vintage.)”

Kalt will stand down as CEO once the acquisition has fully completed to be replaced by a new leader. He plans to “remain closely involved” but step outside of the business so he can focus on spending time with his family.

Head of Social Media and Marketing, RouteNote

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