French music-streaming service Deezer are seeing their reach expand across the world with new partners in MENA.
Just over a year ago Deezer launched their music streaming service in the Middle East and North Africa region. Now the French streamer have announced a deal with Saudi Arabia’s biggest telecommunications company, Saudi Telecom Company.
The streamer started it’s business in their home country of France and got off the ground by working with telco Orange. Through deals that offered Orange users special music streaming offers the company built it’s userbase up and, in recent years, has expanded to the US and beyond.
Through their new telco partnership, Deezer will offer 3 months of free Deezer Premium to Saudi Telecom Company users on their prepaid or postpaid plans. Deezer have unique, exclusive access to Saudi Arabia’s Rotana Records which is reckoned to be the biggest record company in the Middle East.
Deezer’s CEO for MENA and Turkey, Tarek Mounir said: “We are teaming up with STC to offer a complete mobile experience in tune with the needs of Saudi music fans. As our first-ever partnership with a MENA telecommunications provider, this agreement marks a new milestone for our regional growth journey.”
Mounir adds: “We look forward to enabling listeners in the Kingdom to acces millions of their favourite Arabic and English tracks.”
Mobility Growth Services General Manager of Saudi Telecom Company, Mohammed Alfahad said: “We are committed to enriching the lives and experiences of our customers through best-in-class, innovative services.
“Our partnership with Deezer is one more step in this direction. For the first time in KSA STC postpaid and prepaid customers will receive an exclusive three months of Deezer Premium. Quality entertainment is now just an STC connection away.”
Deezer are no where near the scale of services like Spotify, who overtook them for users in their home country this year. However their partnerships are getting their services in front of listeners in unique ways, like teaming up with Emirates for in-flight music streaming in November. They certainly aren’t going away despite their smaller userbase.