Daily Drive brings Spotify’s radio-style experience for drives to Germany

Driving down the Autobahn or riding on the Höllentalbahn just got a lot more personal with personalised Daily Drives now on Spotify in Germany.

Spotify have just launched their Daily Drive playlists in Germany. The playlist combines a personalised stream of music based on your tastes and combines it with short podcasts of “relevant, timely world updates” to re-create a radio-style experience perfect for commuting and long trips.

The US equivalent takes short podcast episodes from Wall Street Journal, NPR, and PRI for news updates and current affairs like analogue radio. For Germany they’ll take their updates from Deutschlandfunk: Nachrichten, Spiegel Update, and Zeit Online: Was Jetzt?

What makes Daily Drive great is that it’s like listening to the radio, if the DJ behind the tracks was yourself selecting only the finest cuts from your own music taste. The music it plays is a collection of songs Spotify knows you like as well as suggested tracks based on your listening so you’re hearing something new.

Daily Drive is now available to drivers in the US and in Germany – and non-drivers if you want a radio style mix outside of the car. Spotify say themselves it’s the perfect accompaniment to help journeys fly by no matter how you’re travelling.

Spotify have not said whether they intend to take the feature to other countries yet. No doubt if it’s a success in Germany as well then they’ll look for wider launches in other countries.

Head of Social Media and Marketing, RouteNote

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