YouTube Go launching in 130+ countries starting today

YouTube are bringing their on-the-go app to over 100 more countries around the world from today onwards.

YouTube launched their Go app in India last year, a new mobile app built from fresh to “unlock the power of YouTube for the next generation of users”. They went on to launch it in a further 14 nearby countries including Indonesia, Nigeria, and Thailand. Now it’s coming to loads more countries.

YouTube have announced that starting today they will be bringing the YouTube Go app to more than 130 countries around the world. Their app allows you to download YouTube videos to watch later so that if you’re going someone with little to no connectivity you can queue up some videos to watch from your device.

With YouTube you can:

  • Videos that matter to you: The YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about. The entire experience is available in your language, with videos that are relevant to you.
  • Control over your experience: On YouTube Go, we’ll show you a video preview when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it. You can then choose to download the video for viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
  • Share videos with friends nearby: With YouTube Go, you can share videos with friends and family nearby without using any data.
  • Watch in high quality: In response to user feedback, we’ve given you even more control of your experience and added the ability to download, stream, and share videos in High Quality in addition to basic and standard quality resolutions.
  • Discover fresh content you love: We heard that you wanted an even easier way to get the freshest videos recommended to you. Now, you can get new personalized content with a simple pull of the home screen. We also notify you when new videos are uploaded from the channels you love.
  • Share more easily: We know you love sharing videos, so we made design changes to make it even easier to access the share nearby feature right from the home page. We also added a highly requested feature: allowing multiple videos to be shared at once.

YouTube say: “We’ve been working hard to build a YouTube app that works for you, with brand new features designed with your preferences, aspirations and needs in mind. We can’t wait to see what you can do with the power of YouTube in the palm of your hand.”

YouTube’s Artist Channels auto-subscribe you to artist’s new hub for music and content

Find all of an artist’s content in one place from tracks, music videos, interviews, covers and more with new Artist Channels.

YouTube’s Official Artist Channels consolidate everything official from artists into one place so fans can easily find all their music and related content on YouTube. It was quietly launched by YouTube last year to bolster the music content on their platform, and now they’re fully integrating these channels.

Now that artists can bring all of their content to one place YouTube are expanding on that feature by bringing in subscribers from any of the grouped channels. This means that subscribers to any of the included channels will automatically be added as a subscriber to their artist channel and can keep up to date with any new official content from artists.

In addition to subscriber consolidation YouTube are changing it so that soon when you search for an artist their Official Artist Channel will be the first result you see. This will make it easier to find everything an artist has officially released but will push down unofficial channels featuring or made for that artist will be much harder to find.

Additionally with unofficial channels getting booted down users that are subscribed to unofficial artist channels will be subscribed to the Artist Channel and no longer the unofficial channel. It is a great move for artists who will have all of their fans on YouTube in one place where they can show off new music and promote videos.

Over the next few weeks YouTube will be integrating all these changes for Official Artist Channels. Artists can find out more about their Artist Channel here whilst users worried about their subscriptions and notifications can find out more here.

How to monetise your music on YouTube after Partner Program changes

YouTube have announced some big changes to who they allow to make money from their channels – here’s how to make sure your music makes money, no matter what.

YouTube announced this week that they will be changing their requirements for monetising your videos, making it harder to earn money from your channel. The new rules require users to have 1000 subscribers and 4,000 hours of view-time on your videos before you can monetise your channel

This is going to push a lot of channels from being able to monetise their channels, including lots of independent musicians. But you can make still money from your music by uploading your music to YouTube Content ID with us at RouteNote.

How to monetise your music on YouTube using RouteNote:

  1. Log-in or create a free account at www.routenote.com.

  2. Select ‘Create New Release’ to upload your music.

  3. Once formatted you can select to release your music on digital music stores and services like Spotify and iTunes. Here is where you will select YouTube as a store to be added to Content ID.

  4. Once it’s finished we will look over your music to make sure it’s clear for monetisation.

  5. If accepted you will receive an email and we will start monetising any use of your music on YouTube

Content ID works on music regardless of whether the channel is monetised or not, so if your music is on your channel or any others you can earn revenue for it.

Content ID is YouTube’s fingerprinting system that scans for music in their system across every video. When it finds music in a video that is in Content ID YouTube can automatically monetise that video and send it to the appropriate rights-holders. If you upload via RouteNote we will receive the money and then send you your 85% of the revenues.

If there are channels you would like to be whitelisted so they are not claimed for using your music please send an email to support@routenote.com with links to the channels. If the channel is not eligible for monetisation we recommend you do not whitelist the channel. This is because if it is monetised via Content ID you will make money from it whereas only YouTube will receive the ad-revenue if it isn’t monetisable already.

YouTube changes make it way harder to make money from videos as small creator on Partner Program

After a simultaneously difficult and monumental year for YouTube they are ready to look at the year ahead with changes to their YouTube Partner Program.

Last year was a massive year for creators on YouTube as more-and-more found careers making videos there. But advertisers concerns over certain content from the biggest players led to a lot of changes throughout the platform in regards to monetisation. After a year of lessons YouTube have made their decisions.

The main changes to the partner program is the requirements to join will be increased. Last April YouTube set the requirements at 10,000 lifetime views on your channel before you could become a partner and monetise your videos. The criteria has changed from views to time watched and subscriber count.

To join the YouTube Partner Program now you will require:

  • 4,000 hours of watch time on your videos
  • 1,000 subscribers

The threshold for joining is to ensure that the channels accepted into their partner program follow YouTube’s guidelines and policies which have gotten a lot stricter in the past year. YouTube say they have arrived at these new requirements “after thorough analysis and conversations with creators”.

Next month the change will take place retroactively for existing channels as they’re allowing 30 days of transition. From February 20th any channels with less than 1,000 subs or 4,000 watch hours won’t be allowed to earn money.

Whilst this move will obviously upset a lot of creators this will unfortunately apply for all of YouTube, including those partnered through RouteNote. YouTube justify their decision, saying: “99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month.”

YouTube’s chief product officer, Neal Mohan, and Chief Business Officer, Robert Kyncl, said: “Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place. Creators large and small, established and emerging, transformed their talent and originality into videos that captivated over a billion people around the world.”

If you have any questions about your position with RouteNote Studios following these changes please get in contact at youtube@routenote.com.

How to join RouteNote’s YouTube Network and get paid for your videos

We run a great YouTube Network that helps creators get paid and monitor their performance, here’s how you can sign up.

Joining our YouTube Network helps you to earn money, gives you access to loads of music you can use free in your videos, better rights management and even more. There are a couple of things you’ll need before you join us though, so here’s what you need to do.

Step 1: Sign up to YouTube’s Partner Programme

Before you can join our Network you will need to sign up to YouTube’s Partner Programme. To apply your channel will need to have over 10,000 total views.

How to sign up:

  1. Head to your Creator Studio
  2. Go to the ‘Channel’ column
  3. Go to monetisation and apply to join.
  4. Your channel will be reviewed by YouTube and they will notify you if you have been accepted or not.

Step 2: Apply for the RouteNote YouTube Network

If your channel has been accepted by RouteNote then you can apply to join our YouTube Network.

How to apply:

  1. Log-in to your account at www.routenote.com or sign up for free
  2. Head to the ‘YouTube’ section
  3. Add your YouTube Channel details
  4. We will review your channel and get in contact when you have been accepted

It’s that simple! But why should you join our YouTube Network? Well there’s a bunch of great reasons:

  • 85% Revenue Share by Default and possibility to go Higher
  • Higher levels of monetization for youtube videos
  • No lock-in forever – You can leave at any time
  • Full Transparency – You can see all real-time stats in your YouTube.com Account
  • MORE VIEWS: video promotion across our network
  • Better rights management – through YouTube CID (if needed)
  • Free Music and Image Database for creators
  • Higher Income Opportunities with Sponsorships and Referral Program

YouTube to pay more for music after deal with major labels

The 3 major labels have all now created new deals with YouTube that will provide better payouts for music in the wake of YouTube’s new music service.

Earlier this month sources revealed that Warner Music Group were signing deals with YouTube for a new music service. Now it’ has not only been confirmed but the 2 other major labels, Universal Music Group and Sony Music Entertainment, have also agreed to deals with YouTube for their new service.

The new arrangements have set better royalty rates for music on YouTube whether it be professional or independent. This comes after a long-running feud between YouTube and the music industry as YouTube’s payout per stream paled in comparison to even the lowest paying streaming service.

The new service, reportedly referred to as ‘Remix’ will create a dedicated service for music on YouTube so they can easier manage the different rights between videos and music. A person familiar with the matter says that certain songs and videos will be exclusive to the paid service and not available on free YouTube or Remix’s free platform if there’s a free and paid version of Remix.

Hopefully with the major labels on board YouTube are able to redefine their platform and create a fair and profitable platform for artists. What exactly YouTube’s plans are for remix isn’t clear yet but the idea seems to be similar to the old YouTube Music Key subscriptions.

YouTube are launching a music subscription service next year

At last! It looks like YouTube want to rectify their damaged relationship with the music industry with a new paid service for music.

YouTube have long been criticised for their extremely low payouts on music which is a fraction of the amount even free streamers pay. YouTube look to finally patch things up with a subscription service launching next year.

People close to the matter say that YouTube have already signed Warner Music Group on-board for the service. The sources say that the 2 other major labels, Sony and Universal music, are both in discussions with YouTube as well as Merlin which represents a bunch of independent artists.

The paid service will create a sustainable income for music on YouTube, where millions flock every day to listen to music. The issue is that whilst streaming services focused on music like Spotify and Apple music have been able to create profit in the industry for the first time in years, YouTube’s platform is based around video and therefore the music on the site gets lumped in. YouTube pay out about $0.0006 per stream compared to Spotify who pay $0.0038 and the highest being Napster who pay $0.0167.

The new service is being referred to as Remix and will offer streaming options similar to Spotify with video elements taken from YouTube. According to the sources who have revealed the story

Google do already have their own streaming service in Google Play Music which for whatever reason has never been worked into YouTube, as their payout is one of the best. In 2014 YouTube launched Music Key, which allowed subscribers to watch music videos ad-free but that blended into YouTube Red which was packaged alongside Google Play Music. But again, music on YouTube remained at video value.

According to the sources revealing the service, YouTube have been trying to work a deal with the major labels for over a year. YouTube are also trying to get artists involved to help promote the new service. YouTube will have to deal with a closing contract with Vevo next year, the major label owned music video service.

Former Warner Music executive Lyor Cohen is clearly taking YouTube to task in improving their relationship with music. Do you think this new service will be enough?

YouTube promise to have over 10,000 content moderators next year

As YouTube’s landscape gets messier with advertisers pulling out and creators at a loss they are looking to crack down massively on screening content.

YouTube has had a rocky year that has caused uncertainty over their place at the top of video streaming sites. After the media got their jimmies rustled by misunderstanding a series of events on YouTube, the video giant got scared that it’s cash-cows *ahem* I mean advertisers were going to leave. So in response they cracked down on content and created a giant rift in the site between it’s dedicated creators and brands.

That’s not to say there isn’t toxic, dangerous, harmful and sometimes disgusting content on YouTube that should be controlled. It just seems that they are incapable of controlling it in a manner that doesn’t tear the platform apart. On Monday, YouTube CEO Susan Wojcicki wrote a blog post that outlines the action they’re going to take moving into a new year on dealing with “offensive content”. Is it good? You’ll have to be the judge.

After a paragraph of how much Wojcicki claims to love her site and it’s assets, she turns around to say: “But I’ve also seen up-close that there can be another, more troubling, side of YouTube’s openness. I’ve seen how some bad actors are exploiting our openness to mislead, manipulate, harass or even harm. In the last year, we took actions to protect our community against violent or extremist content, testing new systems to combat emerging and evolving threats.

“We tightened our policies on what content can appear on our platform, or earn revenue for creators. We increased our enforcement teams. And we invested in powerful new machine learning technology to scale the efforts of our human moderators to take down videos and comments that violate our policies. Now, we are applying the lessons we’ve learned from our work fighting violent extremist content, testing new systems to combat emerging and evolving threats.”

How are they going to safeguard YouTube? By adding s**tloads of new moderators to scan content and take note of anything that doesn’t fit their policies. Since June this year YouTube’s team have reviewed almost 2 million videos just for violent-extremist content. Whilst their work is helping to train machine-learning tech YouTube also want more manpower making sure content is friendly. Google say they want to grow their team to over 10,000 in 2018.

Beyond pushing moderation of videos YouTube are actually going to take action in how they advertise to push fairness for creators as well as satisfying their advertisers (at least they say for now). Wojcicki said:

“This requires a new approach to advertising on YouTube, carefully considering which channels and videos are eligible for advertising. We are planning to apply stricter criteria, conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should. This will also help vetted creators see more stability around their revenue. It’s important we get this right for both advertisers and creators, and over the next few weeks, we’ll be speaking with both to hone this approach.”

Whilst it seems like YouTube are saying they will improve the current situation for creators getting demonetised unfairly we will have to see it in action. So far they have acted under the guise of working for both creators and advertisers but only certain big name creators have been immune to YouTube’s harsh new content restrictions.

Wojcicki ended:

“As challenges to our platform evolve and change, our enforcement methods must and will evolve to respond to them. But no matter what challenges emerge, our commitment to combat them will be sustained and unwavering. We will take the steps necessary to protect our community and ensure that YouTube continues to be a place where creators, advertisers, and viewers can thrive.”

We’ll find out soon enough.

Start buying concert tickets on YouTube with new Ticketmaster partnership

YouTube have partnered with Ticketmaster to offer tickets to gigs straight from their massive video platform.

YouTube is no longer just for watching live shows that you missed or want to reminisce over gigs you’ve seen, now you can secure your place at future concerts from the video site. A new partnership with Ticketmaster will see concert details and purchases implemented into YouTube.

YouTube say that they’ve been experimenting with ways they can offer tickets to fans on YouTube. Ticketmaster marks their first ticketing partnership and will see hundreds of artists offer tickets for their upcoming US tour dates. Tickets will show up on certain artists’ official music videos where a simple click will take you straight to Ticketmaster to buy tickets.

YouTube said: “YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.”

Ticketmaster YouTube concert tickets sell ticketing video music streaming

YouTube have slipped into the music streaming sphere thanks to their music offering with video, providing a revenue source as well as a listening platform. Certain streaming services like Spotify have been advertising concert dates and tickets on their platform for a while now.

YouTube say that they are “just getting started”. Soon they will expand the feature to all artists with Ticketmaster shows in North America. They also say that they have plans to carry on and expand this feature globally.