YouTube finds inspiration in Tinder with video swiping

Remember scrolling up and down on mobile devices? Pepperidge Farm remembers. But the Tinder technique is spreading through apps from Instagram to YouTube.

Last month Instagram got caught up in a bit of a furore after it leaked out that they were testing a new horizontal approach to their app. Some Instagram users opened up their app to find a single post on their screen that they could swipe left and right to navigate through. It wasn’t supposed to be made public, apparently, and they haven’t implemented it but now YouTube are taking a shine to the swipe approach and adding it to their videos.

YouTube have updated their app on iOS devices so that when you’re watching a video you can swipe right to move on to the next video. According to their developers UX research shows that swiping is easier for users than tapping with a larger area for correct input as tapping your selection requires precision. Additionally 70% of YouTube viewers are now on mobile so YouTube want to increase engagement with their majority users.

The design team say that the feature, referred to internally as ‘swipey watch’ has been 2 years in the making and has has extended testing, but now it’s rolling out to iOS devices this week. Android users will have to wait a bit longer as the team continue to test and refine the feature based on it’s use on iOS.

How to get my music on YouTube Content ID and make money

At RouteNote we offer free music distribution to the worlds favourite streaming services and stores. We also work with YouTube to protect your music and help you get paid in brand new ways. Find out what the deal is with YouTube Content ID in the video below.

Get your music onto services like Spotify, Apple Music, TIDAL, Deezer and many, many more all for free at www.routenote.com.

The latest charts on YouTube Music packaged into playlists for you

YouTube Music is helping you keep up on the trends by turning all of their top charts into playlists so you can easily come and get on top of what’s popping.

Earlier this year YouTube built and launched a new platform to keep their expansive catalogue of music content in one place and improve revenues for artists. YouTube Music has been getting better all the time since it’s launch as Google make it a fully loaded streaming platform. Their latest move presents all of the hottest new music and the tracks doing the rounds right now in a playlist series.

YouTube Music’s new playlists include the top most played songs on YouTube this week, the most viewed music videos, and the hottest track on their What’s Trending section. The playlists can be easily found on the home page or using YouTube Music’s search to find them. Find the music that’s trending around the world and nearby in all of the 29 markets that YouTube Music has launched in so far.

Every country where YouTube Music is available will get 5 charts playlists which include two based on the music trending in their territory as well as two global lists. Each playlist can be added to your library so you can stay up-to-date with the trending charts as soon as you open up your streaming service.

Top 100 Songs: The most played songs on YouTube (global and local charts available)

The Top Songs chart combines the number of views of a song on YouTube (including the official music videoofficial song used in user-generated content and lyric videos). The Top Songs chart is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by “thank u, next,” followed by Travis Scott’s “SICKO MODE (feat Drake)” and Halsey’s “Without Me.”

Top 100 Music Videos: The most viewed music videos (global and local charts available)

The Top Music Videos chart goes beyond the song and gives fans the chance to dive into the most viewed official music videos on the platform. Top Videos is updated weekly on Sunday at 12 p.m. PST. Each country will get both a global and country-specific version of this chart. This week, the U.S. list is topped by the same two tracks as the songs list, with Nicki Minaj at #3 with “Good Form ft. Lil Wayne.”

Top 20 Trending (local chart)

The new Trending chart is updated multiple times a day to provide a unique, real-time view of the hottest new music fans are enjoying in a specific country. The Trending chart is YouTube’s first dedicated external signal of the most-viewed new music on the platform, providing an instant snapshot of what is driving music culture. Ariana Grande completes her clean sweep in the U.S. this week, with XXXTENTACION’s “Guardian angel” and Kodak Black’s “Calling My Spirit” rounding out the top 3.

The charts, currently topped globally by Ariana Grande’s “thank u, next,” are the most accurate reflection of what’s happening in music culture and based purely on the number of views from more than 1 billion global music fans on YouTube each month. Full details about how YouTube charts are calculated can be found here.

These were the 10 most trending YouTube videos in 2018

2018 has been another massive year for YouTube with over 673 million views on videos around the world. They’ve revealed the videos that had the most amount of people watching, laughing, sharing and liking.

YouTube have rewound on 2018 to look back at the greatest moments of the year, or at least what people were most interested in.  The most viewed video all year was an 11 minute short film on Kylie Jenner’s baby Stormi, following Jenner’s pregnancy and then the birth of Stormi. It was viewed over 53 million times and became the #1 Top Trending Video of 2018… the list can only get better from there surely. Lets find out!

Top Trending Videos

  1. To Our Daughter
  2. Real Life Trick Shots 2 | Dude Perfect
  3. we broke up
  4. Walmart yodeling kid
  5. Do You Hear “Yanny” or “Laurel”? (SOLVED with SCIENCE)
  6. Portugal v Spain – 2018 FIFA World Cup Russia™ – MATCH 3
  7. Build Swimming Pool Around Underground House
  8. Cobra Kai Ep 1 – “Ace Degenerate” – The Karate Kid Saga Continues
  9. Behan Bhai Ki School Life – Amit Bhadana
  10. NGƯỜI TRONG GIANG HỒ PHẦN 6 | L M CHẤN KHANG | FULL 4K | TRUYỀN NH N QUAN NHỊ CA | PHIM CA NHẠC 2018

On the music side of things it has been a big year for YouTube. They launched the new YouTube Music platform as a dedicated place for music streaming which allows users to sign up and listen to music ad-free as well as providing higher royalties on videos to ensure that artists get paid fairly for their music, a longstanding criticism of music being readily available on the video platform.

Following last year’s international love of the hit track Despacito, Latin Music has exploded on YouTube this year. In the top ten most watched music videos for 2018, a whopping 8 of them were Latin artists.

  1. Te Bote Remix – Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna | Video Oficial
  2. Nicky Jam x J. Balvin – X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon
  3. Maroon 5 – Girls Like You ft. Cardi B
  4. Daddy Yankee | Dura (Video Oficial)
  5. Ozuna x Romeo Santos – El Farsante (Remix) (Video Oficial)
  6. Becky G, Natti Natasha – Sin Pijama (Video Oficial)
  7. El Chombo – Dame Tu Cosita feat. Cutty Ranks (Official Video) [Ultra Music]
  8. Drake – God’s Plan
  9. Reik – Me Niego ft. Ozuna, Wisin (Video Oficial)
  10. Vaina Loca – Ozuna x Manuel Turizo (Video Oficial)

YouTube are preparing for their Rewind 2018 by asking creators and video makers on YouTube to share their insights on what made 2018 on YouTube. Not everyone was keen on that though as that video has become the second most disliked video on all of YouTube. It’s second only to Justin Bieber’s ‘Baby’ music video which took 8 years to reach the number one spot with over 9.7 million dislikes. It took ‘YouTube Rewind 2018: Everyone Controls Rewind’ only 3 days to amass over 6.8 million videos.

The controversy over the video is that YouTube excluded a bunch of it’s top creators, including the most subscribed to creator on YouTube; PewDiePie. There are a number of reasons why Felix Kjellberg (PewDiePie) and Logan Paul as well as other popular YouTuber’s might have been excluded but the community are clearly unhappy.

YouTube’s 2018 Rewind video will be released soon and sum up “the creators and artists who shaped popular culture in 2018”. After the reaction to the pre-Rewind video though YouTube may be up against a tough crowd.

YouTube are opening up Stories to loads more creators

YouTube’s Instagram style Stories are being opened up for loads more channels whether creators care for it or not.

Last November YouTube launched their Stories feature allowing creators to upload short videos that stay online for 7 days for subscribers and non-subscribers. It allows interactions between fans and creators who can both comment and respond to each other. YouTube are now opening up Stories to any creators with more than 10,000 subscribers.

Whether creators will want to take advantage of the feature is another story as users have criticised that it’s a blatant rip off of Instagram’s Stories, which in itself was a feature taken from Snapchat. Now that it’s opened up to many more creators the uptake might be more positive as it creates more community engagement between YouTube creators and their fans. YouTube’s focus with stories seems to be to create comments and conversations between people, giving it a new take on Instagram Stories.

Whether the more disposable platform of short, temporary videos will take off on YouTube’s platform which has been built on full, proper videos for serious creators will have to be seen as it launches for wider audiences. YouTube say that Stories are “specifically designed with the YouTube creator in mind”.

Long-time YouTube creator Philip DeFranco tweeted his concerns about the feature, saying: “They stay up for 7 days, they allow comments, but you can only reply with another video/pic, and they currently lack swipe up/video linking features which to me seems like a missed opportunity. Potential, but I’m skeptical.”

If creators embrace the feature it could take off with engagement from dedicated fans but it looks like it could go either way right now.

YouTube are testing back-to-back ads on videos

There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block.

YouTube have began testing playing two consecutive adverts before videos instead of splitting them out across the video. Creating a more uninterrupted experience would definitely enhance YouTube’s giant video platform with adverts popping up in the middle of longer videos often randomly placed and therefore disturbing the flow of whatever you’re watching.

YouTube are looking towards a TV-style block of advertising so that multiple ads play back-to-back, allowing videos to play for longer without interruption. YouTube have found in their own analysis that fewer interruptions in viewing sessions leads to higher rates of people actually watching the adverts and causes less people to leave the content. The new ‘ad pods’ will give viewers the option to watch two ads stacked or they will have the option to skip to the video after a set watch-time as usual.

YouTube are launching ad pods on desktop this year and are planning on bringing it to mobile and their TV apps soon after. YouTube want to enhance the viewer experience whilst retaining brands and advertisers strong connection with YouTube and their ability to reach YouTube viewers.

YouTube taking an approach more similar to TV doesn’t come as a surprise as they continue to re-invent the platform as not just a place for posting short and snappy content but also prioritise longer content and watching experiences. The facts speak for themselves as more and more users begin watching YouTube on their TVs – over 180 million hours of YouTube is watched on TV screens every day. As they continue to prioritise engagement and longer sessions with users we will no doubt see more updates that enhance extended YouTube viewing.

YouTube has paid out nearly $2 billion for music in the past year

YouTube have reinvented themselves for music in the past year and it’s paying off as musicians are making more than ever before on the world’s home for video.

Only 1 year ago and YouTube was a very different place for artists. The Google owned video giant was scrabbling to sign deals with the major labels and smaller rightsholders and publishing agencies as pressure from the music industry mounted over their poor payouts for artists with a streaming rate lower than all of the music streaming services.

That all changed this year with the launch of YouTube Music. Their new service offers a dedicated music service offering all of their varied music content from full albums to music videos and live concerts. Most importantly of all, with it’s own dedicated platform music now gets paid much more fairly on YouTube and not the same ad-revenues that every YouTube video receives.

YouTube revealed in their new report on fighting piracy that in the last 12 months they have paid out more than $1.8 billion in ad revenues to the music industry. That’s a giant 80% more than the year ending September 2017 when they had generated just $1 billion for the music industry. They say that all-in-all they have paid out over $6 billion in total ad-revenues to the music industry, meaning the past 12 months make up almost a third of all their music payments. That’s how significant YouTube Music is to artists and their livelihood on the video streaming site.

YouTube say in their report: “Combined with revenue from our growing subscription service, YouTube Music Premium, and money earned from monetising fan uploads, YouTube is contributing a meaningful and growing revenue stream for the industry while providing a powerful platform to engage with fans around the world.”

YouTube presented Taylor Swift’s Shake It Off as an example of the success that artists can find on YouTube. By July 2018 Swift’s music video had been watched over 2.5 billion times, which was more than 10x the amount of times it had been streamed on traditional streaming services. According to research by MIDiA, music videos now reach 1 billion views 10 times quicker that they did in 2010.

It’s a lucrative platform and now they’re compensating artists fairly, it’s a great place to be discovered and listened to. YouTube are definitely paying out artists more now but even last August their Head of Music, Lyor Cohen claimed: “Critics complain YouTube isn’t paying enough money for ad-supported streams compared to Spotify or Pandora. I was one of them! Then I got here and looked at the numbers myself.

“At over $3 per thousand streams in the U.S., YouTube is paying out more than other ad-supported services. Why doesn’t anyone know that? Because YouTube is global and the numbers get diluted by lower contributions in developing markets. But they’re working the ads hustle like crazy so payouts can ramp up quickly all around the world. If they can do that, this industry could double in the next few years.” With an 80% increase in music ad-revenue in the past 12 months, Cohen wasn’t wrong.

YouTube’s Creator Studio is getting even better

The Creator Studio is becoming YouTube Studio and it’s just not just getting a new name but a bunch of fresh new features.

YouTube are enhancing their platform for creators so that their creator portal offers the best experience for uploading your videos and keeping in touch with how well you are doing on the platform. The name change comes with a new build that makes delivering information much more efficient and speedier so you’re always in the loop with your channel’s performance.

The new dashboard, now called YouTube Studio, offers news and updates about the platform as well as performance information about a channel’s most recent videos all in one easy-to-find place. The idea behind the update is to create a better dialogue between YouTube and the millions of creators who use it and upload there every week with enhanced communication features.

The YouTube Studio highlights these new features:

  • Faster delivery of new products and enhancements to creators

  • Increased performance, stability, and accessibility

  • A new more efficient UI that’s built around creator workflows and access to new channel reach metrics such as impressions and unique viewers.

  • Improved performance tools such as Video Snapshot and Insights that tell you how your video is doing in comparison to previous releases.

The new YouTube Studio has launched for all English channels and is coming to 76 more languages over the next two weeks as they transition from the classic Creator Studio experience.

Launch your videos with suspense with YouTube Premieres

Give your videos the suspense they deserve with a build up to the grand event of them going live on YouTube, now that YouTube Premieres have launched globally.

Earlier this year YouTube gave creators the power to create an event behind their videos. Launched in June, YouTube Premieres allowed creators to bring their fans together and build suspense towards their upcoming videos for a new way of connecting with people and creating an experience on YouTube.

With YouTube Premieres you can schedule a video for upload and then build anticipation in the run up to it going live. Premieres have an upcoming watch page where channel fans can come together and chat as they wait for the video to go up and creators can join in the fun and see what their fans are saying as the video counts down to being available for watch.

Now the feature is available worldwide for everyone on YouTube, so no matter where in the world you are you can roll out the carpet and make a deal about your new video. With so many people live and ready for your video to go live it also allows your community of subscribers and supporters to stick around during and after the video to talk about it and share their thoughts.

YouTube have done a lot with their live experiences in recent years to create ongoing and current discussions. As with live-streaming, YouTube Premieres allow creators to use Super Chat and Channel Memberships to gain extra revenue as well as from sponsors or ad-money.

So make a deal out of your videos, get people talking, and launch your next video in style with YouTube Premieres now available for everyone around the world.

YouTube’s new mini player lets you browse as you watch

YouTube goes mini with a new player that lets you explore the bountiful land of videos all whilst watching your current one in the same page.

YouTube is a wonderful site full of videos ranging from 1 second to hours long, from factual documentaries to surrealist comedy animations. It has something for everyone and then even more, but it’s not the perfect site. What would your biggest gripe be with YouTube? Because mine has always been how I can’t search for other videos whilst watching – at least not without opening a new tab.

Finally there is a solution! YouTube have just introduced their mini-player. It works much like how the YouTube app works on smartphones, by shrinking the video into the corner of your screen and allowing you to browse YouTube and search videos all whilst continuing to watch and listen to whatever you were already watching. It’s simple too; you simply select a button next to the caption button and your player shrinks down to size.

With the mini-player you can explore the site whilst still controlling your video as well as watching it. The mini-player has play and pause functions as well as the option to go back to the previous video or skip to the next video. And selecting the the player outside of these buttons will bring the video back to it’s full size if you’re done browsing.

Google began testing the feature back in March with a limited number of users on desktop but now the feature has launched for everyone to enjoy. It’s a great new feature and opens up YouTube’s library for even more exploration, considering it’s greatest feature is that you can search from billions of videos with videos being added constantly all around the world.