YouTube is where 16-44 year old’s discover music around the world

The internet has transformed how we find and listen to music and a new report shows that YouTube is the place to go when it comes to finding your new favourite artists.

A new report from Midia Research looking at the “State of the YouTube Music Economy” has revealed YouTube is the place to go for music in 2018. YouTube is the most widely used streaming music app in the world and when it comes to 16-44 year olds, YouTube is the place to go to discover new music or re-listen to their favourite gems.

As the newer generations move towards streaming for all of their music needs, YouTube’s availability and ease of use have made it a favourite for music lovers. The report shows that YouTube is the main way 16-44 year olds around the world are discovering with a giant penetration rate of 73% of 16-19 year olds in Brazil. This has especially increased in recent years thanks to YouTube’s new approach and prioritisation of music.

Last year YouTube signed deals with all of the major record labels to rectify conflict with the music industry, with many musicians unhappy with how little they paid for music compared to other streaming services. Since resolving their low payout issues YouTube have taken music much more seriously. They have created a new separate platform for music, YouTube music, which acts much more like a traditional streaming service with the added benefit of music videos, live music, and more music content that you can get on YouTube.

It’s working to make music vastly more popular than it already was on YouTube. By the end of July this year, Vevo reported that ten music videos released this year had already reached 1 billion overall views. Together those videos have a total of 17.2 billion views. In 2010 it took on average 1,841 days for a video to reach 1 billion views.

YouTube made an immense $3 billion in revenue from their music content in 2017, however it trailed in revenues behind some other genres, particularly gaming videos which make up the majority of YouTube income. This accounted for 21% of their revenue last year, although music made up 32% of their overall views. Hopefully income and views will align much better this year with YouTube’s new focus on music.

YouTube lists the smartphones you should be watching videos on

YouTube have just launched a brand new report which lists all of the best smartphones for watching YouTube and which ones will diminish your viewing experience.

YouTube have revealed their ‘YouTube Device Report’ which recommends the best devices for a high quality YouTube experience. It came out after Samsung unveiled their Note 9 phablet device which they said would be a ‘YouTube Signature Device’ for 2019. The Galaxy Note 9 currently tops the whole list.

Devices selected for the top of the list will support high quality streaming up to 4K, high frame rates, high dynamic range, next-generation codecs, reliable DRM performance as well as the ability to watch 360-degree footage. Google have said that they have worked personally with manufacturers to verify that each device meets or exceeds their performance expectations.

Google say: “These smartphones can deliver the best-in-class YouTube experience by combining next generation technologies, video performance, and reliability. With a signature device, you can enjoy vivid HDR videos, immersive 360° video, and fast video load times – all while using less bandwidth.”

Signature devices will need to live up to these qualities:

High dynamic range

With support for High Dynamic Range (HDR), you’ll see videos that are richer in detail, with true-to-life colors. HDR capabilities allow a phone to display greater contrast, so you can see details of a videos, whether that scene is shot in the dark, or bright light.

360° video

Immerse yourself in a new world with 360° videos, which have been recorded in all directions. Look up, down, or all around; with 360° videos you’re in control of the viewing experience, through on-screen controls or through a VR headset.

4K decoding

While some devices display 4K on their screens, 4K decoding ensures that you’ll see videos in high resolution and stunning clarity on VR, delivering riveting experiences.

High frame rate

Enjoy gaming, sports, and action videos without missing a beat. Support for high frame rate (anything greater than 60 frames per second) means you get super smooth video playback.

Next generation codecs

Watch high resolution videos on YouTube while using up to 30% less bandwidth. 2019 Signature Devices are built with hardware VP9 profile 2 decoding, an advanced video codec technology.

Digital rights management performance

From YouTube TV to rental movies, Signature Devices seamlessly stream premium content without disrupting your viewing experience.

Vertical videos finally look good on YouTube

Bye-bye black bars. After years of discrimination YouTube are finally showing vertical videos the respect they (maybe) deserve on PCs.

Vertical videos on YouTube are finally going to look… better. Regardless of your opinion on whether vertical videos are sacrilege against viewing pleasure, YouTube are making the experience better by optimising vertical videos to fit your monitor rather than placing into the YouTube cube with black bars on either side.

Vertical videos now match the width of standard videos but extend below into the space where titles and descriptions are to allow it’s vertices to stretch out after years of fitting into the constrictions set by their wider brethren. This only works in Default View and not in the widescreen Theater Mode display, so the video will show in the left hand side of your tab with it’s new ratio.

Of course, this is nothing new for mobile viewers but smartphones have a vertical screen anyway so it’s always made sense. Rarely are monitors vertical, but this is an improvement that allows vertical videos more room to breathe even if they aren’t living up to their full potential. At the very least it gets rid of those annoying black bars which would taunt you with chants of “you’re watching a vertical video – you’re watching a vertical video.”

Vertical videos YouTube video stream watch format update feature

The new format will affect all videos in standard 16:9 format and vertical videos, as well as the 4:3 format videos of yesteryear’s. YouTube announced the update on Friday  and users have had the weekend to get to grips with the new layout and they’ve expressed their feelings…

Whilst it is generally an improvement for videos that don’t fit into the standard 16:9 widescreen format users are complaining that it has actually made it worse for watching some videos. Users are reporting that in some cases the update makes videos even smaller than they would have been when squeezed into the widescreen box. In other cases the update has lowered the quality of videos or even cut sections of it off.

A user on the Google Forums, where they announced the update, was just unhappy that they couldn’t choose whether to use the new layout or stick with the old one. User Dermacrosis said: “It’s bloody awful give us the option to turn it off.” Another user comments: “Some YouTube videos just don’t look good when the screen is big. Either give us a way to opt out of this, or fix it.”

It’s likely Google are still working out the kinks and will update it based on the user-response so far. But then it’s YouTube, so maybe not and this is vertical viewing now until the end of time. We’ll have to wait and see, for now enjoy those extra inches!

YouTube joins the dark side with their new theme for Android

YouTube are going dark with their new colour theme on Android taking them away from the light side, but only if you choose to join them.

Android owners can at long last fulfil their dreams of scrolling through YouTube on their devices with a cool dark ambience accompanying their video discovery. YouTube have launched their dark theme on their Android app, 4 months after they launched the feature to happy iOS users.

However you might not want to celebrate just yet as the feature hasn’t been announced by Google themselves yet and was in fact reported by Reddit user u/Absinth92. The user noticed over the weekend that their YouTube app had changed to dark mode with the option to disable and enable it now in their app settings.

User U/Absinth92 strangely didn’t discover the feature to activate but opened their app at the weekend to find it running already. They said: “Weirdly enough, I didn’t do anything to turn it on. But I just found it in Settings under General.” Others have reported the feature in their YouTube app but it hasn’t been rolled out to everyone.

If you’re one of the lucky few you can check your settings in your YouTube app on your Android device. Head the General section and it should be the second option from the top if it has been enabled for you. Google haven’t spoken about the Android launch at all nor have they commented on certain users getting the feature whilst many don’t but hopefully this isn’t a mistake and it will be rolling out to all Android users soon.

YouTube follows Twitter with new clickable hashtags above video titles

Twitter reinvented how hashtags are used in English language and YouTube are taking their hashtags to another level putting them front and centre of videos.

YouTube have started including clickable hashtags at the forefront of videos, sandwiched in between the video itself and it’s title. The new layout will allow viewers to easily explore YouTube’s billions, potentially trillions, of videos for any similar videos using the same tags.

Making tags so prominen will enhance video discovery making it simple to jump from a cat video to a page of more cat videos with one click. Each video will display the first three hashtags that the video creator has tagged their video with so creators need to ensure that their most important and relevant tags are placed first.

The feature has been launched for the YouTube Android app and is also available on the web player. It is not yet available on iOS, say YouTube on their updated Help page regarding hashtags, and they haven’t revealed when or if they plan to bring the new feature to videos on Apple devices.

YouTube are well aware of how hashtags can be abused and have policies in place to prevent uploaders taking advantage of the tool. Specifically YouTube make clear that over-tagging videos won’t be tolerated as each extra tags make them less relevant to users. YouTube say: “If a video has more than 15 hashtags, we’ll ignore all hashtags on that video. Over-tagging may result in the removal of your video from your uploads or from search.”

In addition any offensive tags can and often will result in the removal of the video, including: Misleading or unrelated hashtags, harassment, hate speech, sexual content, vulgar language, and non-hashtags which YouTube define as “ordinary descriptive tags or repetitive sentences.”

YouTube have been experimenting with more new features for Android in the past few weeks including an Incognito Mode for private video browsing on the app. In addition YouTube have improved the aesthetic of their Android app with video thumbnails now extending to the edges of the screen without a small white border on each side.

Sorry iOS, we guess you’ll have to wait a bit longer for these cool new tools.

YouTube launch ‘Copyright Match’ feature to find creators’ stolen content

YouTube have launched a solution to the exasperating issue of re-uploaders and content thieves on their giant video platform.

YouTube’s new Copyright Match tool gives certain creators the power to identify videos using their content. The new tool looks to solve the issue in which large YouTuber’s would have their content stolen and the re-uploader earn ad-revenue, views and subscribers from someone else’s content.

The new feature has it’s own section in YouTube Studio for channels with over 100,000 subscribers, though this feature will hopefully extend to smaller channels as YouTube are calling it’s current existence “a small pilot”. When YouTube finds a match to a video it will appear in the Copyright Match hub in the Studio and the creator can decide what action to take.

The process is simple enough:

  1. If you’re eligible for the tool, you’ll see the Copyright section in your left navigation in YouTube Studio.
  2. Under the Copyright section, monitor the Matches tab to see any very similar videos that we find uploaded to YouTube.
  3. There are several actions you can take when reviewing matches in the tool, depending on how you want to manage your rights:
    1. Archive – Move the match to your Archive tab without taking action on the video. You’ll still be able to take action at a later date if you choose.
    2. Message the channel – Initiate a conversation with the uploading channel notifying them that the reupload has been identified. You can keep track of who you’ve notified in the Messages tab and continue the conversation over email.
    3. Request removal – Submit a legal request for YouTube to remove the matched video from the site. You have two options when choosing this action:
      1. Scheduled: Send a 7-day notice – Send the channel a notice to remove the video. After 7 days, if they haven’t removed the video, it will be taken down and they may receive a copyright strike.
      2. Standard: Request removal now – Your removal request will be submitted directly to YouTube. After removal, the uploading channel may receive a copyright strike.

      After submission, keep an eye on your email in case we need more information before we can process your request. You can also check your Removal Requests tab for a record of your submissions and updates on their status.

Roll out the red carpet and launch videos in style with new YouTube Premieres

There’s nothing like the excitement at the premiere launch of a new film or art piece – now creators on YouTube can join their fans all around the world for a grand video release.

At last week’s VidCon YouTube unveiled a bunch of new features that will create an enhanced experience for fans and creators on YouTube alike. Bringing the Hollywood experience to creators and viewers, YouTube have revealed their new YouTube Premieres which will give video launches the excitement and build-up they deserve with a community of people coming together to watch a new video from the channels they love.

At VidCon YouTube introduced a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, YouTube will automatically create a public landing page to build anticipation and hype up new content.

When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload. Premieres also unlocks new revenue streams. For the first time, creators can use Super Chat on traditional YouTube uploads and take advantage of Channel Memberships perks that were previously only available on Live videos.

Premieres are starting to roll out to creators today and will be available broadly soon. If you want to experience one for yourself, check out some upcoming premieres from creators such as Leroy SanchezJacksFilmsJackson Bird, and Ari Fitz, with more Premieres coming from  Corridor Digital and Inanna Sarkis soon.

YouTube creators are the heartbeat of the giant video platform. That’s why they’re committed to building products that empower and support the creator community. YouTube hope that these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives.

Sell your merch straight from your YouTube Channel with new in-built store

It’s been a long time coming but finally you will be able to sell your merchandise directly to viewers from your YouTube channel.

At last week’s VidCon YouTube unveiled a bunch of new features that will create an enhanced experience for fans and creators on YouTube alike. One of the most exciting additions for many creators is a new shelf where they will be able to sell their merchandise rather than re-directing fans to an external site to nab a branded hat or wicked tote bag.

Merchandise has been a part of many creators’ businesses for a long time. YouTube want to make it easier for more creators to sell merch directly from their channel. So they have built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, YouTube have joined forces with Teespring so creators can choose from over 20 merchandise items to customise and sell via a shelf on their channel.

This will be available to all eligible U.S.-based channels with over 10,000 subscribers starting today, and they plan to bring even more merchandising partners and creators in soon.

Just take a look at Joshua Slice’s merch shelf. The creator of Lucas the Spider recently turned his hero character into a plushie selling over 60,000 furry friends and generating over $1 million in profit in just 18 days, according to Teespring.

YouTube creators earn more money with new Channel Memberships for viewers

You can get extra personal with your favourite YouTube channels and sign up to a membership with exclusive access to special features and content.

At last week’s VidCon YouTube unveiled a bunch of new features that will create an enhanced experience for fans and creators on YouTube alike. Fans of YouTube’s Super Chat will love the new Channel Memberships which bring you even closer to the people behind the channel and give subscribers access to fun and exclusive new content.

With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. Channel Memberships have already been available for a select group of creators on YouTube as Sponsorships.

YouTube have seen a lot of creators find success with this new business model. With this in mind YouTube plan to soon expand this to eligible channels with more than 100,000 subscribers on YouTube under the new name Channel Memberships. They hope to extend this to even more creators in the coming months.

Creators who have already been experimenting with this feature on YouTube have seen encouraging results. Since launching in January, comedy creator Mike Falzone more than tripled his YouTube revenue. And travelling duo Simon and Martina have built a closer-knit community and revamped a miniseries exclusively for their members, in more than 30 countries from Finland to the Philippines.

YouTube unveil new ways for creators to make money and launch videos

This year’s VidCon saw YouTube reveal a whole range of new ways that creators can connect with their fans, earn more for their work, and even build up hype for the launch of new videos.

Yesterday was the 8th VidCon, a celebration of online video making centred around YouTube and launched by YouTube creators Hank and John Green in 2010. YouTube’s chief product officer Neal Mohan got on stage to talk about YouTube’s developments over it’s 13 years of existence and what it’s doing to make it a better place for creators.

Following his talk at YouTube where he revealed their next steps in monetisation, fan perks and more, Mohan wrote: “YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs.”

The priority of their talk focused on how YouTube are going to be helping creators make more money from their videos and creations. Some juicy stats showed that the number of creators earning five figures a year from uploading videos is up by 35% and magnificently the number of creators earning six figures is up by a giant 40%.

They told the crowd that they want to look at ways to make money beyond ads more. YouTube have explored revenue sources beyond ads with their subscription service, providing an ad-free, paid service which paid creators from subscription costs, as well as Super Chat which allows fans to pay for priority messages on their favourite creators live streams.

Channel Memberships were announced at VidCon, a new monthly subscription that gives viewers access to unique badges, new emojis, and Members-only posts in the Community tab. In addition, paying viewers will gain access to unique custom perks offered by creators, such as exclusive live streams, extra videos, or shout-outs. YouTube have been testing this as sponsorships with a select few channels but will be expanding the feature to eligible channels with over 100,000 subscribers soon.

Merchandise is getting a home on YouTube at long last. Many of YouTube’s creators sell their own merch, whether it’s t-shirts, crafty creations, phone cases, or anything else most of the top channels tout their own products. YouTube channels will now have a shelf where creators can choose from over 20 merchandise items to customise and sell via Teespring. The feature is available now for “eligible U.S.-based channels with over 10,000 subscribers”.

Premieres will allow creators to make an event out of their new video and let their fans rejoice and celebrate like the launch of a new movie. Premieres will allow creators to upload their video and then debut it as live event with fans joining in the lead up to it in a live chat building hype together. It allows people to come together and celebrate the moment rather than waiting until they see that it’s live.

This will bring fans and creators together in a new way but it will also provide new options for monetisation. For the first time ever fans will be able to use Super Chat on a regular YouTube Video rather than a live video. YouTube have begun rolling out Premieres already and will be made available to everyone soon.