iTunes is being split up into 3 different apps

Apple are breaking iTunes up into 3 different platforms for a streamlined service at last.

Apple are doing something they probably should have done a long time ago, they’re sorting out iTunes. Apple are splitting up music, TV, and podcasts into 3 separate places so you each has a platform of it’s own dedicated to that type of content.

According to 9to5Mac, the next version of MacOS will have indiviual, TV, music, and podcast apps. The plans have been verified by two well-known Apple developers, Guilherme Rambo and Steve Troughton-Smith.

It will be great to see the platform that led the digital download business of music online for so long streamline itself into a fully fledged music service without the surrounding fuss.

However, iTunes isn’t going to be banished to the far depths of hell – unfortunately. Older iOS devices like iPods will still need iTunes to sync music to the devices. Apple will unveil the next MacOS at their Worldwide Developer Conference in June.

Apple Music now has more subscribers than Spotify

It’s been 4 years since Apple launched their alternative to Spotify for music streaming and after a long battle Apple have taken the lead.

Apple Music now officially has more paying subscribers in the US than Spotify. Last week The Wall Street Journal reported the new leader in US music streaming service after Apple had grown it’s streaming service 2.6% to 3% on a monthly basis.

According to their numbers Spotify had roughly 26 million paid subscribers at the end of February, whilst Apple Music had surpassed with 28 million. This is a big milestone for Apple who jumped on to the scene in 2015 and quickly became a major player in Western music streaming.

Spotify are still beating Apple for numbers in most other territories where they both operate. Globally Spotify’s last numbers put it near to 100 million paying subscribers up 36% from last year. Apple Music are at 50 million around the world.

Technically Spotify also still have more US listeners than Apple Music thanks to their free service, but paying subscribers are where the numbers really count.

Find out who’s clicking on your Spotify ads

Spotify want advertisers to know how people are reacting to their ads with additions to their Ad Studio.

In 2017 Spotify launched the Ad Studio, a platform for advertisers to target fans using Spotify’s data on tastes to find fans of similar artists to advertise to. For a minimum of $250 advertisers can acquire a 30 second audio ad.

Spotify have added new streaming conversion metrics to allow artists and labels to track how listeners respond when they’re presented with their ads. It shows how many people listened to the music after hearing the advert, does it connect with new and recent listeners, and how many people saved the music to their library or playlists following the ad.

Jimmy Brunetti, vice president of marketing at Croshal Entertainment Group for independent labels, said: “This is the reporting we’ve been wanting to see. I really like how it gives us an indication about how our ads drive deeper actions. That’s promising for an artist, especially newer artists with room to grow.”

Digital marketing manager at Independent label Yep Roc Records, Mariah Czap said: “Spotify Ad Studio helps us discover new fans for our artists and encourage passive fans to become more active. With the new reporting, it’s really exciting that we can now see how listeners are taking action even after they hear an ad. The new metrics give us a deeper understanding of how our campaigns are performing and how they have an impact far beyond a click.”

In a statement Spotify wrote: “We love hearing these types of success stories from artist teams who use Spotify to turn casual listeners into devoted fans – the fans who end up at the front row of your shows, buy your merch, and eagerly share your music with friends and followers. Ad Studio is just another tool to help support what you do best: create music that has the ability to touch hearts around the world.”

You can head to Ad Studio now to learn more about setting up a campaign and to view your new stats as member of an artist team with access permission: https://adstudio.spotify.com

Amazon Music are growing quicker than any other streaming service

While Spotify and Apple Music continue their world domination it’s another music streaming service that is growing quicker than any other.

New trends analysis from eMarketer suggests that Amazon will be the fastest growing music service in the US this year. They reckon that Amazon Music’s growth will continue it’s trend through to 2023.

Amazon Music will cross 35 million monthly users reports eMarketer at a growth of 17.7% year-on-year. They say that this growth will outstrip the growth of any other services in the US, even music streaming giants Apple Music and Spotify. This is even with Spotify expected to grow to overtake Pandora’s presence in the US within 2 years.

Whilst Amazon don’t have the biggest userbase by a long shot, it’s their growth which is so notable. Rivals growth is still impressive but eMarketer has found that it simply doesn’t match up to Amazon’s intake of new subscribers.

Amazon’s users gain a big boost thanks to Amazon Prime subscriptions, which come with their music service. A study shows that more than half of all the households in the US will be Prime members this year. It doesn’t represent the music service’s popularity that accurately as 83% of Prime members say that their favourite membership benefit was free, 2 day delivery.

eMarketer principal analyst, Nicole Perrin said: “Amazon built a massive ecommerce business and popular loyalty program, and in recent years has been bulking out Prime to be more of a lifestyle than a free shipping offering. Prime members are valuable customers, with a history of spending more than average. And while they may not be reachable while listening to music, they’re reachable through Amazon’s search and display ad products when they shop – which is frequently.”

JioSaavn, India’s favourite music service just got 75% cheaper

With competition increasing in the region, native Indian streamers JioSaavn are slashing their prices to compete.

JioSaavn was created last year as a hybrid of India’s two favourite online music services, JioMusic and Saavn. The partnership created one of the world’s most powerful digital music forces worth over $1 billion and with a massive price drop for their services they will surely now only get bigger.

Spotify’s recent launch in India has raised the stakes for competition in India’s booming music streaming industry. JioSaavn have cut their Pro subscription costs by as much as 75% in response to their new competition with Spotify, as well as other Western services that have launched there in recent years.

The plan which was originally available at 999 rupees a year is now going for just 299 rupees for a years subscription. This is an incredible offer, with a Pro subscription to JioSaavn offering ad-free music streaming and unlimited downloads with simultaneous listening for up to 5 devices.

JioSaavn music streaming india price plan pro subscription discount

After the first year the charge will raise to 399 rupees but is still a massive discount on their price before. With the changes to their price plans JioSaavn have gotten rid of all short term plans except for their monthly subscription for 99 rupees. Daily, weekly, and 3-month plans are no longer available.

With YouTube Music’s recent launch in the region as well Western streamers are clearly trying to get in on the rapidly growing market of digital music in India. Discounts like this will help JioSaavn to keep their influence in their home-country.

Groove Music finally dies this month, ditching OneDrive streaming

Microsoft’s attempt at getting in on the music streaming hype didn’t go so well and it’s last remnants are now finally being retired.

Microsoft’s Groove Music had a storied past that unfortunately never led anywhere. It was released to replace their Xbox Music store and offer a slicker more accessible modern music service. Unfortunately it didn’t have much of an impact and was discontinued at the end of 2017.

The service closed down but users were able to access their music in the Groove Music application from their OneDrive cloud storage. Microsoft have silently announced that at the end of March they will end this streaming support via an updated Support page.

On March 31st, OneDrive music streaming in Groove Music will be retired. Users wont lose their music, they will still be able to use the OneDrive web player or download their files which they can then play in the Groove Music app or anywhere else.

Anyone who is worried about losing their music can back up their Groove Music data. Using the Groove Music app, navigate to Settings and under the Privacy section there will be the option to export music info.

For gamers who love to race to music, March 31st will also see the end of Groove Music OneDrive Streaming within Forza Horizon 3.

Napster’s new app to expand them into Hispanic music

Napster want to start making an impact in the Hispanic music industry and they’ve partnered with Univision to make it happen.

Napster, the re-branded streaming service that was once one of the most prolific illegal music sites, have announced a new partnership. They’re teaming up with Univision, an American Spanish-language media company, to enhance the Hispanic music industry.

Napster will be working with Univision’s newly re-designed Uforia app to power the music streaming service as part of their Powered by Napster initiative. The app offers live streams of 58 local radio stations under Univision and now offers hundreds of playlists from Napster’s giant music library.

Univision Radio’s president, Jesus Lara, praised their platform, saying: “Univision has been a pioneer in Latin music.” They are directing Uforia directly at a Hispanic audience with unique tailoring, saying: “The Hispanic marketplace is a complex one.”

They want to provide a specific experience rather than a broad one. Napster’s CEO, Bill Patrizio agrees that catering to that niche is important and compared Uforia to traditional services like Spotify and Apple Music, saying: “They are poorly served by today’s mainstream music services.”

Napster’s focus has shifted more towards this style of B2B services, providing music to third parties like iHeartRadio. Whilst they run a streaming service they have looked to expand into alternative areas thanks to the mounting success of services like Spotify and Apple Music. Despite this, Patrizio says they are still focusing on their own brand, adding: “We will not become some nameless, faceless white label provider that no one has ever heard of.”

The Uforia app, with Napster music powering it is available
now on both iOS and Android. They promise that podcasts will also come to the app soon as well as more integration with Napster. Jesus Lara said: “It’s really the beginning of a journey.”

YouTube Music has launched in India, South Africa, and 12 more markets.

YouTube’s recently launched music streaming service is spreading and is now available in 14 more places around the world.

It’s been nearly a year since YouTube launched YouTube Music last May, a new platform that collects all of the music on YouTube in one place and presents it like a traditional streaming service. Launching to quash artists and labels’ gripes with how low paid music was on YouTube they have been growing the platform ever since.

They have just announced their launch in 14 new markets around the globe, including India. Their surprise drop in India comes just weeks after Spotify launched there following rumours and speculation for a year, aided by the launch of a Spotify office in Mumbai last March. Following their launch, Spotify gained over 1 million listeners in just its first 5 days but YouTube Music is poised to appeal more at 20% cheaper and a deal with Warner/Chappell that Spotify haven’t managed.

YouTube’s global head of music said: “India is where the multi-lingual music scene thrives. It’s interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart. With YouTube Music we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube.”

Beyond India, YouTube Music has also launched in South Africa, Argentina, Costa Rica, Ecuador, Dominican Republic, Guatemala, Uruguay, Panama, Paraguay, El Salvador, Honduras, Nicaragua, and Bolivia. It’s now available in 42 countries worldwide.

It’s been a good week for YouTube Music who have also partnered up with Samsung to offer free trials to all Galaxy users via YouTube Premium subscriptions. As if Spotify weren’t going to be pissed enough from their company in India, this partnership came the same week that Spotify extended it’s partnership to come pre-installed on Samsung devices.

YouTube Music joins Spotify in India with more music for less money

Spotify’s launch in India was long-rumoured and talked about and now they’ve finally done it YouTube have stepped in to steal the spotlight.

At the end of February, Spotify brought it’s popular music streaming service to India with a potential audience of over 1.3 billion new listeners, gaining over a million of them in less than a week. They aren’t just competing with local favourites like JioSaavn but also have Western rivals like Apple Music already in the region to contend with. Now just weeks after their launch YouTube Music have joined them in India with more music and a cheaper cost.

YouTube Music is now available in India, for 99 rupees a month. That’s 20% less than Spotify charges for their premium subscription in India. For just a little extra, at 129 rupees a month, the subscription includes ad-free YouTube videos.

If that wasn’t enough to annoy Spotify, YouTube Music has signed a deal with all 3 major labels to stream their music in the region. Spotify launched without a license for Warner Music Group’s Warner/Chappell publishing arm leaving a dent containing some of the world’s most popular music missing from their platform.

YouTube’s global head of music, Lyor Cohen said: “India is where the multi-lingual music scene thrives. It’s interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artist chart. With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube.”

YouTube Music’s director of product, T. Jay Fowler added: “We know that India loves watching music videos on YOutTube – be it the vibrancy, choreography, stars and glamour. Music from India has always been so much more than just the audio. Therefore for us, with the launch of YouTube Music, all the emphasis is on the familiar and to make every user experience richer as they start using the service. From recommended music videos, live performances, covers, to new videos – it’s all here, and only here.”