Unstoppable Apple Music now has 20 million subscribers in just 1.5 years

Eddy Cue has revealed that Apple Music has now reached 20 million subscribers, proving they’re still a force to be reckoned with in streaming.

Since launching last June Apple have grown their music streaming service from a newcomer to one of the major players. The service is still showing incredible growth 18 months after launching, having now reached 20 million subscribers after announcing 17 million paid users in September only 3 months ago.

Apple can attribute their success to a number of things but one particularly impactual yet controversial method has been purchasing exclusive releases from artists. Apple’s senior vice president of internet software and products, Eddy Cue told Billboard: “It’s been quite a year. We were thrilled to see that we could take [artists’] passions and drive them all the way to No. 1. Chance the Rapper, who we put on Apple Music exclusively, hit the top 10 on Billboard charts [based on streams alone], and I can’t recall that being done before.”

Despite Apple’s enthusiasm for them streaming exclusives have been criticised by many artists and fans. Universal Music Group’s big boss Lucian Grainge even went so far as to ban streaming exclusives for Universal artists. Despite this Cue is determined to continue with exclusives, saying: “They work really well for everybody concerned — they’re great for the label, they work for the artist and for us. It’s really about launching things, sometimes it makes sense to do that.”

Whilst Apple’s numbers aren’t close to their main rival, Spotify with 40 million paid users and over 100 million overall users, it’s the speed Apple Music is growing that is most impressive. In just 18 months Apple have managed growth that took Spotify 6 years, though they do have Apple’s resources to be fair. On growth Cue said: “Of course we want more and want it to go faster — we’re hungry! We can’t forget that, as an industry, we still have very few music subscribers. There are billions of people listening to music and we haven’t even hit 100 million subscribers. There’s a lot of growth opportunity.”

Head of Apple Music’s lauded Beats 1 online radio station and ex-BBC radio DJ Zane Lowe weighed in on Apple’s position between all the other streaming services new and old, saying: “It’s great for fans. Here are people trying to make music valuable, and that’s part of the conversation. Whether it’s Chance or Car Seat Headrest or Russ, our job [is] to reflect the most exciting music of the day and personally, I want music to take its rightful place as a priority in people’s lives. I want it to be front and center.”

Upgrade to Deezer Premium+ for just 99p for 3 months

Deezer are offering up an unbeatable offer on Premium+ that allows you to upgrade for unlimited music anywhere, anytime for less than a quid.

If you’ve been putting off upgrading to Premium+ with Deezer there’s no better time than now as they’re offering users 3 months for only £0.99. That’s 30x cheaper than paying for the usual price of £9.99 a month so you can decide if you like it at a fraction of the cost.

What do you get when you upgrade to Deezer Premium+ ?

  • Unlimited music on all of your devices
  • No more adverts
  • No more shuffle – listen to what you want, when you want
  • Listen offline with unlimited downloads

Head to Deezer’s website now to take advantage of this spectacular deal.

This offer is available until 31/12/2016.

This offer is only available to Deezer free users who have been registered for 30 days or more. This offer also doesn’t apply to users who have taken advantage of subscription deals to Deezer before.

iHeartRadio take after Spotify with new streaming subscriptions

iHeartRadio are taking on traditional music streaming services with their new subscriptions allowing you to save and listen to tracks on-demand.

iHeartRadio revealed that they would be adding new listening options to their radio streaming service earlier this year. The beta versions of their new subscription tiers have now launched offering on-demand streaming for the first time through iHeartRadio through a partnership with Napster

iHeartRadio Plus is the cheaper option at $4.99 and allows listeners to replay songs when listening to radio stations and if they like it enough you can now save tracks to your own custom stations in the new ‘My Music’ section to listen to whenever with unlimited skips. iHeartRadio All Access offers a service more in-line with streaming competitors allowing “Unlimited access to millions of songs”, unlimited playlists and the option to save music for offline listening.

The service will still be differentiated from other streamers with it’s popular radio streaming offering unique music discovery options, which can now be easily saved on listening. iHeartRadio’s president Darren Davis said: “There’s just no-one who can do what we’ve done here combining music discovery and music collection and the power of the personalities of radio. ”

With 858 radio stations which have made up iHeartRadio’s service until now these new subscriptions show their first shift into on-demand streaming which is now dominating digital music services with massive streamers like Spotify and Apple Music re-enlivening the music industry.

Whilst it may be easy to draw comparisons with iHeartRadio’s new offerings to other streamers radio currently remains at the heart of iHeartRadio. Davis said that their 2 new tiers “turbocharges the live radio experience, instead of being another me-too version of Spotify and all the rest.” Davis isn’t concerned with attracting paying subscribers, saying that their established audience and plethora of radio stations give them “the biggest megaphone in America to music fans”.

The beta versions for Plus and All Access are available now on iOS and Android  with a full launch for the subscriptions scheduled for January.

Spotify’s Singles bring exclusive music from John Legend, Tove Lo, D.R.A.M. and more

Spotify have launched a new singles section that pays homage to the old days of B-Sides with exclusive covers of popular songs by the artist accompanying a new version of their own popular hits.

Spotify’s new Singles section will feature new Singles every Wednesday in a 2-track album recorded by the artist at Spotify’s New York recording studio. Spotify Singles brings a new take on the old format for the digital era by recreating artist’s popular hits with a unique spin and producing a cover song to accompany their own track.

To debut their new feature Spotify added a new “Single” album for over 20 artists including John Legend, D.R.A.M., Tove Lo, Grouplove, Local Natives, and Juanes. It’s an impressive start and with new Single releases every Wednesday Spotify say that they will add more than 100 Singles in the next year. As an example of what you get, John Legend’s Single features a new recording of his hit ‘Love Me Now’ and a cover of Marvin Gaye’s ‘What’s Going On’ – both recorded exclusively for Spotify at their New York offices.

As well as singles Spotify are planning to launch another new feature called ‘Live’, which will capture live performances of artists and release them on Spotify. In case that sounds a little underwhelming, as part of Live Spotify will offer certain superfans, based on their Spotify listening, an invitation to the performances. A live photo from each of the performances will be used for the cover art of each Live album from Spotify.

Both of Spotify’s new sections can be found in Browse under their own category.

Join YouTube Red and Google Play Music free for 4 months

Google are offering new users 4 months free access to their music streaming service Google Play Music and YouTube’s first ever subscription service YouTube Red.

Google are offering a massive trial for their most popular subscription services, Google Play Music and YouTube Red. Google Play Music gives you access to unlimited streaming of millions of songs whilst YouTube Red is YouTube’s first subscription service launched last year to gives users access to exclusive videos and ad-free viewing.

Normally a subscription costs $9.99 a month and includes both Google Play Music and YouTube Red so you can save almost $40 and get a free taste of both great services for a whopping 4 months before deciding whether you want to carry on with it or not. When the trial ends you can either continue the subscription automatically or cancel at anytime and still get the 4 months free.

Google Play Music also recently updated their home screen to present you with personalised recommendations that follow not just your music tastes but your habits and where you are to give you a curated list of music and podcasts they think you’ll like.

The offer only applies to new users so if you’ve never subscribed before give it a go for access to:

Google Play Music

  • Unlimited, ad-free music streaming of 35+ million songs
  • Upload 50,000 of your own songs for access anywhere
  • Download songs for offline listening
  • Access to thousands of podcasts and curated/contextual playlists

YouTube Red

  • No ads on any YouTube videos
  • Access to exclusive video content
  • Download videos for offline viewing
  • Listen to music in the background on mobile devices
Get your 4 free months of Google Play Music and YouTube Red here