Get Pandora for the whole family with ‘Premium Family’ launch

Now you and the whole family can enjoy unlimited music streaming on Pandora together for one cheap monthly price.

Pandora Radio launched it’s Premium service last year, offering unlimited music streaming of their entire catalogue without ads. Now as they look to convert more and more users on to their paid subscription tier Pandora have launched a family plan which allows 6 different Pandora accounts full Premium access for the low monthly price of $14.99.

Compared to the regular price of $9.99 a month the Family plan offers a massive discount depending on how many people you split it between. Pandora Premium Family offers up full, ad-free music streaming of their library, the ability to download music to your device for offline listening, and creating your own radio stations and custom playlists.

Pandora are hoping to convert more of their 80 million monthly free listeners over to a paid subscription as they look to move to a Spotify-like music streaming model. Pandora built a giant audience in the US thanks to it’s free music streaming presented in a custom, radio style which combines your own choice of music with their curated/algorithmically selected mixes based on artists, tracks and genres.

Pandora Premium Family will offer up a unique playlist for Family plans which combines the tastes of everyone on the Family Plan. Whether you want to be hearing a mix of whoever your subscribed with’s music is another question but ‘Our Soundtrack’ offers just that in a regularly updated package of combined tastes.

You can sign up to a Pandora Premium Family plan now with friends or family and save money on a subscription. Whilst the subscription will be grouped you will each have access to your own Pandora library’s so you can get your own personal selection and curated recommendations. If you’re already subscribed to Pandora you can upgrade to a Family plan from the subscription menu.

YouTube’s new music service is launching in under a week

YouTube are finally ready to launch their new music service which they hope will give music the value it deserves on their video platform.

YouTube will be launching YouTube Music next week, a new service that distinguishes their abundance of music content from their variety of billions of videos after criticism over their royalty payouts for music. The new subscription service will be the new home to the 2 million artists that share their music on YouTube and where over 1 billion music fans around the world come to listen.

Next Tuesday, 22nd May, YouTube Music will launch as a “new music streaming service made for music with the magic of YouTube”. YouTube Music will bring official songs, albums, thousands of playlists and artist radios in one unified place along with their giant catalogue of remixes, live performances, covers and music videos that can only be found on YouTube.

With their new streaming service YouTube will launch a new, re-imagined mobile app as well as a re-designed desktop player that has been made for music. It will bear similarities to standard music streaming services like Spotify however will feature all of YouTube’s plentiful video content for music as well as user-uploaded and created content that wouldn’t be found on traditional streaming services.

YouTube Music will be available for free with adverts, the same as YouTube itself however will offer an ad-free version. YouTube Music Premium will cost $9.99 a month and offer uninterrupted listening, background listening on mobile, and downloads. YouTube’s parent Google offer a traditional music streaming service in Google Play Music but these services will be combined so that, where available, a subscription to one equals a subscription to both.

YouTube Music subscription service streaming premium launch mobile app player

YouTube offer a premium service for their regular, non-music video content called YouTube Red which offers the same benefits as well as exclusive video content and also was bundled in with Google Play Music. Moving forward they will be replacing Red with ‘YouTube Premium’ which will offer the same service but will distinguish non-music content from all videos on YouTube. YouTube Premium will include YouTube Music within it and will cost $11.99 for new members. Existing Red members will retain their same subscription price.

At launch YouTube Music will be available in the US, Australia, New Zealand, Mexico, and South Korea. Over the coming weeks they will also be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the UK.

How to stand out and get heard on SoundCloud

SoundCloud is full of amazing music and artists but being noticed in that crowd can be hard. These tips will help you stand out from the rest of them.

SoundCloud have released their latest tips for getting your music out there to as many listeners as possible in their new series. This time it’s all about making your own personal mark that distinguishes you from the other artists on SoundCloud’s massive open music platform.

Make sure your profile is up to date

  • Keep your profile pic current – unless your seventh grade school photo is the kind of look you’re going for.
  • Use your top banner image as a shout out for whatever you’re currently promoting – a new album, tour dates, new track, etc.
  • List your social media accounts and contact information in your profile description.
  • Link your tour dates to Songkick and Bandpage.
  • Highlight your top tracks using our Spotlight feature (you will need a Pro & Pro Unlimited account for this).

Drill down into SoundCloud stats and learn about top-listening countries, cities, what websites are playing your tracks, and where your listeners are located.

  • Study your stats to help with radio, brand, touring and advertising opportunities AKA know where you should go.
  • “Top country” data can be used to help pitch a new artist to a bigger name act on tour.
  • “Top city” data can be used as leverage for radio stations to play a new developing artist.
  • “Top listeners” can be your digital street team and used to help promote contests and network with fans.
  • “Top Websites” can be used to evaluate online reach as well as advertising plans.

Engage with people you collaborate with as well as other users

  • Follow the artists that you have worked with on a track. They are now your family. Get to know them.
  • Repost or Like tracks by other artists that you’re featured on. The feeling could get mutual.
  • Create playlists to help fans learn about your catalog and hook them into other artists you like.

Some SoundCloud Marketing Basics

Use these ideas to kickstart your own marketing campaign and get your SoundCloud tracks in front of the widest audience possible.

Announcements

Record an audio announcement about a tour or new music and upload it to your SoundCloud account. Make sure to encourage fans to follow your profile for updates.

Giveaways

SoundCloud’s stats mean that you have information on which of your fans stream your tracks the most. Run a contest where the person who streams a new track on SoundCloud the most in a week wins a prize. Make sure the prize is legitimate and it can actually get to the winner.

Teaser Previews

Upload a sample of a track and later replace the audio with the full version. Fan engagement on the original upload will stick since only the audio is being replaced.

Twitter Q&A/Ask Me Anything

Engage with fans on social media and get them to ask questions. Provide the answers on SoundCloud as an audio recording.

Direct message fans or record private audio tracks to send to them

Use the SoundCloud direct message feature to directly communicate with fans. You can also use real time comments on tracks as a way to be engage with fans individually.

You can get paid for every play your music gets and unlimited uploads on SoundCloud when you join our FREE RouteNote SoundCloud Network. Learn more here: routenote.com/content/soundcloud-information

Spotify are fighting “hateful content” with new policies on their music

Spotify have revealed their new plans to take action against anything on their giant streaming service that they view as hateful.

Spotify have outlined their new Hateful Conduct Public Policy which is going to try and tackle any offensive content that they feel is targeted. It’s going to be a tough battle to fight as Spotify grows by approximately 20,000 recordings every singles day with over 30 million tracks already available for streaming on Spotify.

In a statement the company detailed how they feel “one of the most amazing things about all that music is the range of genres, cultures, experiences, and stories embodied in it”. They added: “However, we do not tolerate hate content on Spotify – content that expressly and principally promotes, advocates, or incites hatred or violence against a group or individual based on characteristics, including, race, religion, gender identity, sex, ethnicity, nationality, sexual orientation, veteran status, or disability.”

Spotify’s response to hateful content will vary on a case-to-case basis. They might remove it after consulting the rightsholders or they may disallow it from promotion or playlisting on their service. They announced that they would remove R Kelly from their playlists following a slew of women recently coming out about sexual assault allegations after years of controversy over the stars sexual abuse.

Regarding R Kelly, Spotify said that whilst they won’t censor content because an artist’s or creator’s behaviour they want their “editorial decisions – what we choose to program – to reflect our values”. They added: “When an artist or creator does something that is especially harmful or hateful, it may affect the ways we work with or support that artist or creator.”

Spotify have partnered with a wide range of rights advocacy groups, including The Southern Poverty Law Center, The Anti-Defamation League, Color Of Change, Showing Up for Racial Justice (SURJ), GLAAD, Muslim Advocates, and the International Network Against Cyber Hate. They will also use an in-built monitoring tool to identify hate content and also ask any users to get in contact if they think something is hate content at support.spotify.com/us/contact-spotify-support.

Spotify’s new policy on hateful content has no set in stone guidelines for what does and doesn’t count as harmfully offensive. They say they will take each case on a contextual basis taking into consideration that “cultural standards and sensitivities vary widely”. They say: “There will always be content that is acceptable in some circumstances.”

Get your music on Korea’s largest music store for free

We are thrilled to announce our latest partnership with Korean music store Bugs, the largest music store in Korea.

It’s been a pretty special week for us at RouteNote as we’ve just announced our 22nd partner in the shape of Korea’s biggest music store Bugs. This is our second partnership in the last week as we continue to grow and expand our opportunities for independent artists to get their music around the world to all of the top stores and services.

You can upload your music to Bugs as well as the other top streaming services and stores in the world like Spotify, iTunes, Apple Music, TIDAL, Deezer, and many more at www.routenote.com. The best part is, it’s completely free to upload your music to all of the worlds best streaming services and download stores.

All previously uploaded releases will automatically be uploaded to Bugs. If you would like any or all of your past releases to not be added to Bugs please get in contact at support@routenote.com with your UPC and we can prevent it from being uploaded.

Spotify now have 170 million monthly listeners

Spotify has brought more people in streaming music than ever before with record numbers of people listening to and subscribing to Spotify.

Spotify have revealed their latest numbers for listeners with 170 million people actively using Spotify every month to listen to music and 75 million Premium subscribers. They are adding roughly 2 million paying subscribers every month and have been since at least August last year when they hit 60 million subscribers which signified growth of 2 million a month.

Spotify say: “We’re continuing to provide the best streaming music experience, for our artists, our employees, and our millions of users. Having the support of our global audience helps make it so. Whether you’ve been streaming on Spotify for years, or downloaded the app just last week, we’re glad you’re with us. Happy listening!”

Spotify last announced their numbers in January when they revealed 70 million people around the world now pay to stream on Spotify every month. It looks likely that it could be less than another 3 months before we hear from Spotify again to celebrate 80 million total paid subscribers.

Spotify introduce explicit filter for child-friendly music streaming

As music streaming becomes the way people are listening to music more and more around the world, Spotify are getting their platform ready for kids.

Spotify have begun rolling out an explicit content filter to block out any explicit or offensive content from their music streaming service. Spotify’s recently introduced explicit filter is available for individual users with plans to bring it to family plans as they continue testing the feature.

The feature is currently limited, particularly in comparison to other streaming services with filters for offensive content. Currently the feature can only be used by Premium users on the mobile app but Spotify are bringing their content filter to “more devices coming soon!”. The filter will only apply when playing from the phone, for example it won’t carry over to your desktop listening or apply when using Spotify Connect to stream through devices and speakers.

Users have been requesting a filter for explicit music and content on Spotify for years and whilst Spotify have acknowledged their requests they have until now ignored the feature. Rivals like Apple Music and Pandora have offered explicit content filters for a while now, attracting parents who want to allow their kids to stream music but not listen to explicit artists or tracks – an audience Spotify have been missing out on.

Spotify are late to the game in their content filter options and should look to roll it our beyond Premium on mobile as soon as possible. The first music streaming service just for kids was revealed last month which could become the go-to for parents with a service fully built around child-friendliness, parental control and with a cheaper price tag than most of the big streamers.

For Premium Spotify streamers on mobile you can set your explicit content filters on by going to Your Library, then Settings, tapping on Explicit Content and selecting to switch Allow Explicit Content off. This will grey out any explicit tracks you comes across making them unplayable.

RouteNote and Saavn are taking your music to India’s top streamer

We are very happy to announce a new partnership with Saavn, India’s top music streaming service.

We’ve just launched our 21st partnership here at RouteNote with Saavn, home to the best in Indian and Bollywood music. The streamer is India’s favourite place to come for all their favourite music and streaming needs.

As well as being the top music and audio streaming service in India, Saavn are also big distributors of English, Bollywood, and regional Indian music around the world.

Our partnership with Saavn allows you to get your music on India’s favourite streaming service and get your work heard even further around the world. Just select Saavn as a store when you upload your music and we’ll send it over to them for the world to hear.

All previously uploaded releases will automatically be uploaded to Saavn. If you would like any or all of your past releases to not be added to Saavn please get in contact at support@routenote.com with your UPC and we can prevent it from being uploaded.

Spotify’s re-designed app brings on-demand streaming to free users

For the first time free streamers can choose what they want to listen to as Spotify launch the new version of their app.

As rumoured last week, Spotify yesterday revealed the new look for their app which brings more than just a fresh design for freemium users. The new app brings the first change to their free streaming tier in four years, and will allow them to have more control over their experience listening on mobile.

Free Spotify users now have on-demand access to 15 playlists meaning that they can select any track to listen to in any order. Spotify also say that they will aiding the playlisting process with users, suggesting them songs below the search bar based on the music that they stream and add to their libraries.

Free users have always had to shuffle music on mobile with Spotify whether it be a playlist, album, artist or track. Now free users can stream 15 playlists of their choice from the 2 billion playlists on Spotify. Once they’ve exhausted those playlists they will have to return to the world of shuffle but there’s a lot of listening potential in 15 playlists.

Spotify’s vice president of product development, Babar Zafar said: “Our customers always tell us that music discovery and listening is a personal experience, and we are enhancing the free experience with this in mind. This is the beginning of an evolution for Spotify and we will continue to make improvements that mirror our customers’ needs. This is not only about giving users a more customised free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favourites anytime, from anywhere.”

Spotify will be asking free users to pick their favourite artists when they get started with the app so they can gauge their tastes and offer up playlists based on that. They’ve also added a data saver feature that will help reduce the amount of mobile data used when listening on the go by toggling that quality.

Spotify’s chief research and development, Gustav Söderström, was speaking at the Spotify event in New York where they unveiled the new app. He spoke on how their focus moved away from free in recent years, saying: “Over the last several years, we’ve made Spotify’s premium mobile experience top notch. The mobile free tier has stayed exactly the same since 2014.”

He hopes that the redesign for the app will make the music experience for free users better, saying that “discovering music in shuffle mode is a tricky proposition”. Spotify are starting to roll out the new app for iOS and Android globally over the next few weeks.

Deezer redesign Flow with personal offerings every day

Get a personal touch with your music every single day as Deezer upgrade Flow with a bunch of playlists based on your tastes.

Streaming music on Deezer is getting personal with enhancements to their Flow feature which gives an endless stream of listeners’ favourite songs and recommended music. Now on Deezer there is a new tab for Flow which offers up a new range of personalised playlists based on users’ listening history and tastes.

The new Flow tab lets you browse the personalised playlists Deezer have made for you, swiping through as they come up one-by-one with a sneak peek of what’s inside. Two types of playlist will be offered in the Flow tab; ‘Inspired by’ – offering a selection of music based on a particular artist/track you like, and ‘Discover’ which will take you on a journey through completely new music that they recommend to you.

Deezer Flow personalised playlists music streaming

Both ‘Inspired by’ and ‘Discover’ playlists will feature 40 tracks in each one but ‘Inspired’ playlists will be updated daily whilst ‘Discover’ will update each week. Users listening for free can shuffle each playlist and add anything to their playlists whilst paid subscribers can skip through and select any track or order to play in the playlist.

Deezer’s new Flow Tab is now available on Deezer on all platforms, via the web and on their Android and iOS apps.