How to make your Discover Weekly playlists even more personal

Discover Weekly gives Spotify listeners a weekly playlist made just for them of music that Spotify thinks they will love and you can tune it to be even more Made For You.

If you’ve never used Spotify’s Discover Weekly before then you could well be missing out on your new favourite playlist. Playlists are the radio of the streaming generation and with Discover Weekly it’s a wholly personal affair that is created based on your tastes and listens.

Every Monday Spotify looks at all of the music you likes and presents a curated, refined 30 track strong playlist directly to your ears. It’s been hailed as one of the greatest music discovery tools with incredible recommendations that really do hit the mark most of the time.

It’s based off of what you listen to mostly so all you need to do is enjoy your music and Spotify will build a taste profile for you. They’ve shared some handy tips that allow you to refine the choices presented to you even more to your music taste.

Heart This

Love a new track you just heard? Click the “heart” icon next to the song on mobile or desktop, and there will be more where that came from down the road.

Follow Along

Make sure to “follow” your favorite artists—the curation magic will pull in songs from similar artists that we have a hunch you’ll like. As for your “followed” artists, head over to your Release Radar playlist, which updates every Friday, to hear all their new music right after it drops.

You Really Really Like It

If you’re totally obsessed with a new-to-you track, add it to your own personally curated playlists. This lets us know the song is more than just a momentary obsession, and we’ll be sure to serve up songs in the same vein.

Don’t Overthink It

We all have that friend who shares a ton of tracks from their favorite new artist. But what if they’re not really your taste? Not to worry: Listening to a song once without replaying or “hearting” won’t affect your Discover Weekly selections.

Keep It Private

If you’re listening to music you may not want to show up in your Discover Weekly (for example, if your friend with questionable music taste is DJing a party from your phone), put your Spotify on Private Mode. If you’re streaming from desktop, simply click the down arrow shaped like a “V” in the top right corner of the app and select “Private Session.” For mobile and tablet, navigate to Settings, then Social, and turn on “Private Session.”

Find your Discover Weekly and get your own personal selection of tracks every single week.

Spotify love podcasts so much they’re re-designing their app for it

Spotify are betting big on podcasts with some changes to show they’re serious about making podcasts a major part of their service.

Spotify took the world by storm with on-demand, unlimited music streaming – opening the world up to a fountain of music like never before. In the past year however Spotify have been treading a new path with a new focus on podcasts.

Music is still the dish of the day but podcasts are becoming more and more popular on the streaming service and Spotify are embracing it. They’ve acquired numerous podcast companies and makers in the past year and have said that a push on podcasts is their goal for 2019.

Podcasts have become so popular on Spotify that they are now re-designing the app to give them equal footing next to music. Spotify have been testing the changes with some users, displaying ‘music’ and ‘podcasts’ besides each other at the top of libraries in prominent fonts.

They hope that considering podcasts’ proliferation throughout the platform, even whilst not as strongly promoted as music on Spotify, will be enhanced with greater discovery by putting them forefront.

Spotify are using what they’ve learnt by becoming one of the world’s favourite places to discover music. Spotify’s music playlists are hailed by millions and they are going to use their algorithmic based personalisation to enhance podcasts too.

Spotify’s chief financial officer, Barry McCarthy said in an interview: “There are plenty of podcasts we’d all enjoy if only we knew they existed. There is no search engine, no search interface that understands what podcast you and I like. We’re working hard on that problem.”

They are reportedly testing a personalised playlist called ‘Daily Drive’ which will add short podcast episodes in-between music. The concept is based around the daily commute of your average working, acting like a personalised radio station with short podcasts instead of presenter chit-chat.

During their first-quarter earnings call Spotify CEO, Daniel Ek said: “Personalisation is one of our core pillars of our strategy. And there, we are obviously really, really far along in music; podcast is a much newer space for us.”

Spotify have said they’re happy to spend another $100 million in podcasts this year. It’s interesting seeing the streaming giant branch beyond music and it will be interesting how they implement it more forward-facing without infringing on the music experience.

Find out how many streams you’ll need to buy an iPhone

It’s hard to tell how much you earn per stream and especially hard to tell how many streams you’ll need to earn a big amount of money. But this site helps you out using the currency of Iron Man suits, Coachella tickets, and Taco Bell tacos.

Guitar Tricks have launched their Song Streaming Calculator to quantify just how many streams it will take to buy a meal, get a drink and, if you’re really popular on Spotify playlists, buy your own Space Ship.

For just 250 streams you can get yourself a taco. But if you plan on buying a house you’re going to need a fair few listeners with over 80 million streams giving you enough for the average American home.

Check the site out here and start counting the streams:
https://www.guitartricks.com/calculator/

In less than 2 month YouTube Music has 15m downloads in India

It’s been just a month and a half since YouTube launched their new music streaming service in India – and it’s a hit.

YouTube launched YouTube Music last year to house their extensive catalogue of music in one place and to ensure artists were getting paid fairly. Almost a year after launching, the service dropped in India mid-March and is already a success.

Google’s parent company Alphabet announced their quarterly financial results this week, revealing just how well YouTube Music is doing a year later. The platform is a success worldwide, which shouldn’t come as a shock for a service that’s tied in with the biggest video website in the world.

Google CEO, Sundar Pichai told analysts: “Since launch the YouTube Music app has been downloaded more than 15 million times in the country.” In just the first week YouTube Music had been download 3 million times in the country showing ample growth in the past month.

In comparison, Spotify launched in India just before YouTube Music after a long build up. Spotify announced this week that they have since gained 2 million active users. Spotify’s ‘users’ however are distinguished from YouTube Music’s numbers which just account for downloads.

Beyond music India has been a major up-and-comer for digital services in general. Last month it was revealed that YouTube was seeing it’s largest growth worldwide in the region with 256 million active monthly users. A report earlier in the year also showed that 40% of Indian record labels’ digital revenues come from YouTube.

Stream YouTube Music on Google Home speakers free

Google want to get you streaming music as soon as you pull your Home speaker from the box with free streaming now available.

Google have launched YouTube Music as a free experience on all of their Google Home speakers. This means that any users can start streaming music without needing to sign up for a service first.

Users can ask their Google Home to play music based on a mood or tell it to play a genre so that you can find music to match the moment. Google will also begin to customise its playback as it gets to know your tastes.

With YouTube Music free you won’t be able to request specific artists, albums, tracks or playlists. Upgrading to YouTube Music Premium will open up full access to their expansive library of music for $9.99 a month. If you just want music as a backdrop rather than listening to specific music that you like then the new free offering is a pretty good package.

There are many more benefits to signing up for a YouTube Music Premium account but their free offering will be a great introduction for people who haven’t dabbled in music streaming yet.

Choose YouTube Music as your default music player in your Google Home Account Settings, or when setting it up to play from Google’s latest music service.

See what fans are saying with waveform comments on SoundCloud Mobile

Let people know what you think of music and see what other’s are saying in real-time as waveform comments come to SoundCloud mobile.

SoundCloud is unique in a world of music streaming services for it’s emphasis on community. Commenting, sharing, and most importantly uploading music by yourself creates a communal vibe that service like Spotify and Apple Music just don’t have. Real-time comments are a massive part of that.

Anyone who has used SoundCloud on the web will be familiar with waveform comments. You can comment on tracks as you listen and the comment will then become highlighted during the section of the track the comment was made so you can revel in a bass drop together or fawn over a certain melody together.

This unique part of SoundCloud’s DNA is now a feature on SoundCloud’s mobile app so that the ever-growing army of smartphone listeners can take part in the musical commentary as it happens as well. SoundCloud tout it as not just a great tool for listeners to start a discussion on the music but also for artists to see exactly when people are having the best reaction to your music.

Join the conversation

  • Open the full-screen player and see comments appear on the waveform of a track. (Note, you’ll need to have the latest version of SoundCloud app and track must already have comments.)
  • Click the comment when it appears on the waveform to view the full comment thread.
  • Once the thread appears, leave a new comment or reply to another user’s comment at a specific moment in the track.
  • See your response come to life on the waveform.

Commenting on the waveform is available via the latest version of the SoundCloud mobile app on Android, and will be coming soon on iOS.

Even if you don’t have an Android, your fans that do will see the comment bubbles float by on their waveforms, so don’t worry, they’re still talking. Make sure you’re keeping the conversation going by checking your comments and replying back. 

Artists can now promote their concerts on Pandora

Get all of your upcoming gigs out there to all of your fans and listeners with new Ticketmaster promotion on Pandora AMP.

Pandora are enhancing their promo platform for artists with new concert promotion that makes it easy for artists to get their gigs in front of listeners. Ticketmaster has been integrated into Pandora’s valuable AMP platform for artists for simple live event promotion alongside their music streaming experience.

Pandora’s AMP platform will now be able to pull in Ticketmaster’s concert data in real-time so fans can stay up with where artists are heading simply and immediately. Fans of artists on Pandora will be notified when upcoming shows are announced and will receive alerts for ticket sales based on where the fans are located and on their listening history.

Artists can use the ‘Promote Show‘ tool and AMP’s free, automated event tools to promote their shows with the best chance of reaching listeners. Pandora say that Ticketmaster events have already been clicked on over 700,000 times since integrating them into their music streaming platform.

If you’re an artist on Pandora, use AMP to promote and enhance your music now – it’s free!

iTunes is being split up into 3 different apps

Apple are breaking iTunes up into 3 different platforms for a streamlined service at last.

Apple are doing something they probably should have done a long time ago, they’re sorting out iTunes. Apple are splitting up music, TV, and podcasts into 3 separate places so you each has a platform of it’s own dedicated to that type of content.

According to 9to5Mac, the next version of MacOS will have indiviual, TV, music, and podcast apps. The plans have been verified by two well-known Apple developers, Guilherme Rambo and Steve Troughton-Smith.

It will be great to see the platform that led the digital download business of music online for so long streamline itself into a fully fledged music service without the surrounding fuss.

However, iTunes isn’t going to be banished to the far depths of hell – unfortunately. Older iOS devices like iPods will still need iTunes to sync music to the devices. Apple will unveil the next MacOS at their Worldwide Developer Conference in June.

Apple Music now has more subscribers than Spotify

It’s been 4 years since Apple launched their alternative to Spotify for music streaming and after a long battle Apple have taken the lead.

Apple Music now officially has more paying subscribers in the US than Spotify. Last week The Wall Street Journal reported the new leader in US music streaming service after Apple had grown it’s streaming service 2.6% to 3% on a monthly basis.

According to their numbers Spotify had roughly 26 million paid subscribers at the end of February, whilst Apple Music had surpassed with 28 million. This is a big milestone for Apple who jumped on to the scene in 2015 and quickly became a major player in Western music streaming.

Spotify are still beating Apple for numbers in most other territories where they both operate. Globally Spotify’s last numbers put it near to 100 million paying subscribers up 36% from last year. Apple Music are at 50 million around the world.

Technically Spotify also still have more US listeners than Apple Music thanks to their free service, but paying subscribers are where the numbers really count.

Find out who’s clicking on your Spotify ads

Spotify want advertisers to know how people are reacting to their ads with additions to their Ad Studio.

In 2017 Spotify launched the Ad Studio, a platform for advertisers to target fans using Spotify’s data on tastes to find fans of similar artists to advertise to. For a minimum of $250 advertisers can acquire a 30 second audio ad.

Spotify have added new streaming conversion metrics to allow artists and labels to track how listeners respond when they’re presented with their ads. It shows how many people listened to the music after hearing the advert, does it connect with new and recent listeners, and how many people saved the music to their library or playlists following the ad.

Jimmy Brunetti, vice president of marketing at Croshal Entertainment Group for independent labels, said: “This is the reporting we’ve been wanting to see. I really like how it gives us an indication about how our ads drive deeper actions. That’s promising for an artist, especially newer artists with room to grow.”

Digital marketing manager at Independent label Yep Roc Records, Mariah Czap said: “Spotify Ad Studio helps us discover new fans for our artists and encourage passive fans to become more active. With the new reporting, it’s really exciting that we can now see how listeners are taking action even after they hear an ad. The new metrics give us a deeper understanding of how our campaigns are performing and how they have an impact far beyond a click.”

In a statement Spotify wrote: “We love hearing these types of success stories from artist teams who use Spotify to turn casual listeners into devoted fans – the fans who end up at the front row of your shows, buy your merch, and eagerly share your music with friends and followers. Ad Studio is just another tool to help support what you do best: create music that has the ability to touch hearts around the world.”

You can head to Ad Studio now to learn more about setting up a campaign and to view your new stats as member of an artist team with access permission: https://adstudio.spotify.com