Young Thug’s new music video with pissed off director that he didn’t turn up for is an awful success

Thugger’s new music video for ‘Wyclef Jean’ just dropped and the shooting was a mess, so the “pissed off” director made the fuck-ups the actual video.

Let me first get started by saying I don’t like Young Thug’s music, nor his personality particularly, so I’m not biased when I say that his shitty new music video is probably the best of 2017 so far, thanks to Pomp&Clout – the genius directors who transformed a music video snowballing with issues into a video that points out every single one of their issues.

The video immediately breaks the fourth wall with Ryan Staake, who “co-directed” the video with Thug, explaining to the viewer what was supposed to happen with the music video. Then the rollercoaster ride that is Young Thug’s music video for Wyclef Jean starts.

The video features bad editing, awkward cuts, unintentional police in the background, all narrated to explain how much of a mess the shoot was. Thug didn’t even shoot any footage for the video after his instagram was hacked on arrival to the set and soon drove off in a tissy.

It’s hard to explain why all the wrong things made this video so right, so just watch it for yourself and enjoy this stupid, yet stupidly good music video.

I’m not sure how much truth there is in the disaster of trying to film this video but knowing the difficulties with filming high budget videos and Thugger’s attitude it could all well have happened exactly as said. Although I assume the director isn’t actually too miffed with Young Thug.

One Reddit user commented on the director’s emotion which I think sums up the video if not his feelings: “I feel like, after 2016, we’re all in this post-existentialist world where nothing really makes sense anymore and everyone is breaking all the rules. This is really some next level shit, I can’t wait to see what happens next.”

Jimmy Iovine reveals more on Apple Music’s TV + Film expansions

Apple are planning a “significant new business” as they begin their journey into the world of original TV series and feature-length videos and films.

The Wall Street Journal recently revealed reports that Apple had some major ambitions for creating their own original video content, particularly for Apple Music subscribers. The news comes from our old friend; ‘People familiar with the matter’ but it’s no secret that Apple are delving into video right now, as Apple executive Jimmy Iovine has confirmed.

During the Television Critics Association winter press tour Iovine explained what they aim to achieve, saying: “At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video. We’re going to do whatever hits popular culture smack on the nose. We’re going to try.”

Video isn’t a new format for Apple who in the past have created exclusive features for artists like Taylor Swift’s concert tour film, a documentary on Roland’s TR-808 drum machine, and upcoming shows like a spin-off series of the viral hit series – Carpool Karaoke. It may be a move away from music but it’s a move towards bigger business, as Iovine says: “If South Park walks into my office I am not going to say ‘you’re not musicians’, you know?”

Apple and Iovine hope that with varied and original content they will be in a better position to take on streaming rivals, particularly free services like Spotify and Pandora. Iovine added: “We’re fighting free. So a simple utility where, ‘here’s all the songs, here’s all the music, give me $10 and we’re cool’, is not going to scale.”

We should expect Carpool Karaoke to start it’s Apple Music exclusive release sometime this year but when we might expect any other original Apple shows is anyone’s guess. Whilst news on Apple’s current video ventures is scarce ‘Vital Signs’ has been confirmed as another Apple Music series and will feature Apple Music executive and infamous rapper/producer Dr. Dre.

BBC iPlayer look to overtake Netflix as the UK’s no.1 online video service

The BBC are looking to take the top spot from Netflix and become the most popular online Video on Demand (VOD) service in the UK over the next few years.

BBC iPlayer is the online service for catching up on all the BBC’s fantastic shows, and most of their not-so fantastic shows as well. Despite not having the incredible range of selections that Netflix has the service has built itself up thanks to their worldwide esteemed reputation as a broadcaster as well as making their service free and ad-free, like their TV channels.

Now the iPlayer is planning  a major overhaul of their service by 2020 to “reinvent public broadcasting for a new generation”. BBC’s director general, Lord Tony Hall said the iPlayer is already “the biggest revolution of the last charter” but it now needs to increase it’s viewership and reach.

Lord Hall continued, saying: “We need it to make the leap from a catch-up service to a must-visit destination in its own right.” As Hall says, visual media has “changed beyond all recognition – it’s more global and more competitive”, additionally as box-sets have become more and more available binge-watching has become one of the most popular methods of TV consumption. iPlayer currently offers mainly programmes that aired within the past 28 days, but making their massive backlog of original content available on iPlayer like All4 have done would make the service much more attractive to regular users.

Another suggestion is that the BBC may begin airing shows online before they’re broadcast on TV. It sounds like a giant move but the BBC have embraced online media before, moving their channel BBC Three to an exclusively online broadcast. Hall says that if the BBC is to remain a global leader in entertainment it needs to pioneer new technology and stay ahead of, or at least alongside, the latest trends.

“Our goal, even in the face of rapid growth by our competitors, is for iPlayer to be the number one online TV service in the UK”.

You could direct Elton John’s official music videos for Bennie and the Jets, Rocket Man, Tiny Dancer on YouTube

Elton John launched ‘The Cut’, a global competition where the winners will direct the official music videos for 3 of Elton John’s biggest hits.

Ever wanted to direct a music video? How about a video for some of the most loved songs ever written? And then collaborating on that vision with one of entertainment’s most imaginative minds? Well then step up and see if you can make “The Cut.”

That’s what Elton John offering with his new competition, supported by YouTube. The competition will see the winner create and direct music videos for three of the biggest hits by Elton John, each with their own unique requirements for the video. Entries will require different skills for each song so that each video has a distinguished style using various artistic elements.

The conditions are:

Rocket Man – Must feature animation within the video

Tiny Dancer – Needs to be a live-action video

Bennie and the Jets – Has to feature choreography

Bring your directorial flair to one of three timeless Elton John songs. Winning filmmakers will receive support from YouTube and Pulse Films to turn their idea into an official music video, in addition to a prize fund of $10,000 USD to help with future projects.

Entrants will be judged on their creative abilities and artistic vision by some of the biggest talents in film and video. The judges are CEO of Dreamworks Animation Jeffrey Katzenberg (‘Shrek’, ‘Madagascar’, ‘Kung Fu Panda’, ‘Monsters vs. Aliens’, ‘How to Train Your Dragon’), Grammy Award-winning video director Melina Matsoukas (Beyonce’s ‘Formation’; Rihanna’s ‘We Found Love’), and writer-director of Golden Globe Best Picture (Drama) ‘Moonlight’.

YouTube stars Kurt Hugo Schneider, PES and Parris Goebel will shortlist all the entries and present their final choices to the judges. PES, who’s an Oscar and Emmy nominated filmmaker, gave some examples of using his own stop-animation style for ‘Rocket Man’.

The competition is open to anyone aged over 16 and you can enter it yourself, or find out more, here: thecut.eltonjohn.com

Who’s in the new Carpool Karaoke? Ariana Grande, Metallica, Alicia Keys, John Legend + more

After the massive success of James Corden’s Carpool Karaoke’s Apple Music bought up the rights and are now teasing who we can expect to come along for the ride.

First let’s get the excitement out of the way – everyone’s favourite singing celebrity taxi service, Carpool Karaoke is back! Okay, now that you’re happy I can let you down gently – the show will no longer be hosted by beloved British personality James Corden.

However, under the new management of Apple Music, the shows hosting will take a new direction with special guests like Metallica paired with strange partners like comedian and host Billy Eichner. The show will feature 16 new episodes which will all be launched exclusively on Apple Music on a weekly basis.

When Apple first purchased the viral segment from Corden’s ‘Late Late Show with James Corden’ their senior vice president Eddy Cue said: “We love music, and ‘Carpool Karaoke’ celebrates it in a fun and unique way that is a hit with audiences of all ages. It’s a perfect fit for Apple Music – bringing subscribers exclusive access to their favourite artists and celebrities who come along for the ride.”

Although Corden may not be in charge of Apple Music’s version of Carpool Karaoke he will reportedly continue to host the feature on his television show. So far he has teased Ed Sheeran and Will Smith as upcoming features on his own segment.

Last year, before the announcement of the iPhone 7 James Corden featured in a special Apple Music ad, trying to help the Apple team create an advert where he plays Bowie, Pharrell and offers giving birth to Justin Bieber.

Experience all your favourite music in virtual reality with this FREE app

Vrtify is an app that transforms music into a virtual reality experience with VR concerts, music videos. events and exclusive content. Or just listen to your favourite music from Spotify in a VR world.

Vrtify just launched their VR music app publicly and it may just convince music lovers to invest in a virtual reality headset. The free app lets you explore music in first person and get a front row seat at the concert of your favourite band, immersive yourself in a music video and much more.

Vrtify acts as a hub for music and combines it with a unique virtual reality experience that takes you beyond the sound of music and into 3D worlds that immerse you in the music. Vrtify have also partnered with a bunch of services including Spotify, VEVO and YouTube so you have easy access to millions of songs and videos. If you’re not feeling some music the app also includes a bunch of brilliant VR experiences from YouTube videos, to sightseeing, to massive events you might never see otherwise.

VR virtual reality app application mobile music video android iphone immersive spotify soundcloud

Vrtify say: “Vrtify’s VRIMMERSIVE SOUND®, along with an integrated suite of hardware and software tools offering the highest quality VR content. Vrtify allows users to enjoy the all-encompassing experience alone or invite friends and family from around the globe to take part in this new musical journey through built in social sharing tools.”

Vrtify’s incredible VR experience allows you to:

  • Listen to your favourite music from endless music sources (Spotify, YouTube, VEVO, online radios or own playlists and music files) wrapped in one of hundred’s of surreal environments.
  • Access exclusive VR music channels and enjoy 3D/360 video clips that feel totally real, transporting you to the moment.
  • Get a front row seat at your favourite concert and recital and enjoy the true sights, sounds and aura directly from your living room.
  • You can select from various vantage points, getting close in on the stage actions, or sit back and feel the crowd dance around you with your favourite artists.
  • Maximise engagement and enable friends and family from across the globe to join you in on any of these unprecedented experiences.

Vrtify is available now as a free app for both Android and iOS, so what are you waiting for? Get immersed in the music!

Combine Spotify with livestreaming to share your music experiences through Vertigo Music

Vertigo Music brings together music streaming and live-streaming so you can listen and interact with friends and people around the world, because music is meant to be shared.

Vertigo Music is an app that dropped for iPhones earlier this week and introduces a brand new, unique way to listen to music and share your experience. As you listen to your favourite tunes on Spotify you can broadcast the stream to others, interact with listeners, commentate and the coolest thing of all – live-stream video so you can directly talk with friends and listeners during your stream.

Vertigo puts you in the place of a radio DJ with the unique ability to directly talk and interact with listeners, so you can finally live out your dream of broadcasting your favourite tracks and sharing it with the world. As you broadcast your music you can view live feedback from listeners or if you fancy sitting back and seeing what others have to offer, connect to other people’s streams and see what music they’re into and let them know what you think.

Vertigo Music’s full capabilities include:

  • Link your Spotify account to find songs, build playlists, and listen along with others.
  • Broadcast your music with the option to layer in live video and/or audio to enhance the moment.
  • Receive real-time feedback from broadcast viewers through live commenting.
  • Receive real-time feedback from broadcast viewers through live commenting.
  • Connect with others to tune into their broadcasts and discover new music and moments.
  • Share and post your favourite songs, artists, albums and playlists.

Vertigo Music app application Spotify stream iPhone broadcast live stream livestream

It’s not clear whether Vertigo has cleared licensing from Spotify but assumably with their integration it has been sorted already, probably by using your own Spotify account to stream others’ music. Vertigo also have plans to add Apple Music functionality “soon!”.

Vertigo Music is free and available from the Apple App Store now.

Nielsen are looking to buy Gracenote for $450-500 million

Nielsen, one of the world’s biggest user insight companies, are in talks to purchase Gracenote for their technology, in particular their advanced content recognition software.

Nielsen, one of the world’s leading analytics companies for user insights of media, are reportedly looking to purchase Gracenote. Multiple sources apparently revealed to Variety that the companies were in talks for a deal potentially costing $450 – $500 million.

Nielsen’s main focus for the purchase would be in Gracenote’s automatic content recognition technology. Gracenote’s technology has been integrated into many new big brand TVs to recognise the content being watched using video fingerprints. With this information Nielsen could easily measure trend and popularity of films and TV, particularly on video streaming services like Netflix and Amazon video.

Gracenote developed the technology for use in smartphones but have since integrated it into multiple TV sets. This would be a first for Nielsen’s analytics as they would have direct access to the content that is being watched rather than acquiring the data from individual services and broadcasters. Whilst this would be great for Nielsen it might not be possible for them to do due to deals between Gracenote, TV manufacturers and video streaming services.

Gracenote is currently owned by Tribune Media after they purchased the company from sony in 2013 for $170 million. It found it’s beginnings 18 years ago as a database for the metadata on CDs and has since grown into more sophisticated audio and video services including TV guide data and recommendations for video and music. The US company now has it’s reach worldwide.

Discussion of the deal hasn’t been confirmed by either company but the sources close to the deal said that we could see an announcement as early as this month.

Discover the legacy of Roland’s famous 808 drum machine in this Apple exclusive documentary

‘808: The Movie’ is a deep exploration of history’s most influential drum machine, Roland’s famous TR-808 that created a generation of entirely new sounds.

If there’s one name that people associate with when they think of drum machines it’s Roland’s TR-808. Since 1980 it has influenced a massive range of music from introducing the deep low end in hip-hop that is now iconic to the present day where it’s influence is still seen all throughout music. 808’s probably make up half the rhythm market when it comes to software plugins.

Alexander Dunn’s documentary follows the 808’s legacy from it’s launch to today, looking at the iconic records, producers and artists that have been influenced by the legendary drum machine. ‘808: The Movie’ also looks into the 808’s sudden discontinuation to find out why such a distinguished piece of music equipment was stopped.

The documentary features narration from Zane Lowe, the main DJ in charge of Apple’s popular online radio station Beats 1. The film includes interviews from massive artists, including Afrika Bambaataa, Pharrell Williams, Rick Rubin, Phil Collins, Beastie Boys, Questlove, Lil’ Jon, Diplo, Goldie, David Guetta, Richie Hawting, Felix Da Housecat and others.

Roland’s TR-808 machine has become such an icon that original machines can be found for as much as $10,000 or more nowadays. In September Roland revealed a re-issue of the 808’s successor, the TR-909, which introduced more refined sounds to the system. Unfortunately the TR-09 (name of the reissue model) will feature digital recreations of the 909 rather than retaining it’s analogue programming but still sounds just as authentic. Surprisingly Roland opted not to relaunch the 808, though that could come in the future.

The film is an Apple exclusive on iTunes and Apple Music where you can also get the 808-inspired soundtrack to the film.


Check out our post on the 6 most influential drum machines ever created, including the famous 808.

You can now stream 4K video live on YouTube in 360-degrees

YouTube are pushing the boundaries of streaming video live by adding support for 4K live streaming, even with 360-degree videos.

All the way back in 2010 YouTube added support for 4K videos, basically ultra HD with over double the pixels of standard high definition video. Since then the niche resolution has grown massively and YouTube has become the largest library of 4K videos with millions uploaded since adding support for them.

YouTube have now taken 4K to the next step by making it possible to stream videos live in the “eye-popping resolution”. As if livestreaming in such a high resolution isn’t already impressive YouTube have made it possible to stream 360° videos live in 4K for the most immersive live experiences ever.

YouTube’s senior product manager Kurt Wilms said in the YouTube blog: “4K video isn’t just a little different from HD video; it’s a giant leap. It show 8 million pixels total, with an image that has four times more image definition than even 1080p video. What does this mean in real world terms? Live streams look better, show a more detailed, crisper picture, and aren’t as blurry when there’s fast action on the screen. Basically, 4K makes everything better to look at.”

YouTube resolutions upgrade 4K live streaming 360 streams

With 360-degree streaming in 4K YouTube’s virtual reality content is going to become more real than ever before. For example live streaming a concert in 4K with 360-degree view will look so crisp and real that you’ll feel like you are actually there in the middle of it all. The possibilities beyond that are limitless.

Whilst you will of course need a 4K monitor or TV to stream videos in that resolution 4K tech has become massively more affordable in recent years. With a bigger audience the more content for 4K is becoming available, made clear with YouTube’s update. YouTube’s update also comes as live streaming is becoming more and more pervasive, with YouTube reporting double the number of views on live videos since last year.

Wilms closed off saying: “Today’s an exciting day, and we can’t wait for everyone to experience the beauty of 4K live streams from their favourite creators.”