YouTube’s Creator Studio is getting even better

The Creator Studio is becoming YouTube Studio and it’s just not just getting a new name but a bunch of fresh new features.

YouTube are enhancing their platform for creators so that their creator portal offers the best experience for uploading your videos and keeping in touch with how well you are doing on the platform. The name change comes with a new build that makes delivering information much more efficient and speedier so you’re always in the loop with your channel’s performance.

The new dashboard, now called YouTube Studio, offers news and updates about the platform as well as performance information about a channel’s most recent videos all in one easy-to-find place. The idea behind the update is to create a better dialogue between YouTube and the millions of creators who use it and upload there every week with enhanced communication features.

The YouTube Studio highlights these new features:

  • Faster delivery of new products and enhancements to creators

  • Increased performance, stability, and accessibility

  • A new more efficient UI that’s built around creator workflows and access to new channel reach metrics such as impressions and unique viewers.

  • Improved performance tools such as Video Snapshot and Insights that tell you how your video is doing in comparison to previous releases.

The new YouTube Studio has launched for all English channels and is coming to 76 more languages over the next two weeks as they transition from the classic Creator Studio experience.

Launch your videos with suspense with YouTube Premieres

Give your videos the suspense they deserve with a build up to the grand event of them going live on YouTube, now that YouTube Premieres have launched globally.

Earlier this year YouTube gave creators the power to create an event behind their videos. Launched in June, YouTube Premieres allowed creators to bring their fans together and build suspense towards their upcoming videos for a new way of connecting with people and creating an experience on YouTube.

With YouTube Premieres you can schedule a video for upload and then build anticipation in the run up to it going live. Premieres have an upcoming watch page where channel fans can come together and chat as they wait for the video to go up and creators can join in the fun and see what their fans are saying as the video counts down to being available for watch.

Now the feature is available worldwide for everyone on YouTube, so no matter where in the world you are you can roll out the carpet and make a deal about your new video. With so many people live and ready for your video to go live it also allows your community of subscribers and supporters to stick around during and after the video to talk about it and share their thoughts.

YouTube have done a lot with their live experiences in recent years to create ongoing and current discussions. As with live-streaming, YouTube Premieres allow creators to use Super Chat and Channel Memberships to gain extra revenue as well as from sponsors or ad-money.

So make a deal out of your videos, get people talking, and launch your next video in style with YouTube Premieres now available for everyone around the world.

YouTube’s new mini player lets you browse as you watch

YouTube goes mini with a new player that lets you explore the bountiful land of videos all whilst watching your current one in the same page.

YouTube is a wonderful site full of videos ranging from 1 second to hours long, from factual documentaries to surrealist comedy animations. It has something for everyone and then even more, but it’s not the perfect site. What would your biggest gripe be with YouTube? Because mine has always been how I can’t search for other videos whilst watching – at least not without opening a new tab.

Finally there is a solution! YouTube have just introduced their mini-player. It works much like how the YouTube app works on smartphones, by shrinking the video into the corner of your screen and allowing you to browse YouTube and search videos all whilst continuing to watch and listen to whatever you were already watching. It’s simple too; you simply select a button next to the caption button and your player shrinks down to size.

With the mini-player you can explore the site whilst still controlling your video as well as watching it. The mini-player has play and pause functions as well as the option to go back to the previous video or skip to the next video. And selecting the the player outside of these buttons will bring the video back to it’s full size if you’re done browsing.

Google began testing the feature back in March with a limited number of users on desktop but now the feature has launched for everyone to enjoy. It’s a great new feature and opens up YouTube’s library for even more exploration, considering it’s greatest feature is that you can search from billions of videos with videos being added constantly all around the world.

Go from screen to stage with gig tickets on YouTube

Watching music videos on YouTube can often result in wishing you were seeing them live right now, and with Eventbrite on YouTube you can secure a gig right under the video.

YouTube have teamed up with Eventbrite to make buying concert tickets simple when an artist is on your mind. YouTube has become a hub for music with over 1 billion fans every month coming to YouTube to listen to music. With concert tickets now for sale under artist’s videos it’s easier than ever to see your favourite artists go from the screen to the stage.

Now when you’re watching a video from YouTube’s Official Artist Channels (launched this year), any gig tickets listed on Eventbrite for that artist will be advertised below the video. All it takes is a simple click on the ‘Tickets’ button and you’ll be able to purchase them straight away from Eventbrite. The partnership is only active in the US so only viewers in the US and gigs there will be advertised and available.

YouTube said in their statement: “Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans with 26% of Millenials (44% of teens) claiming they discover live music events on YouTube, according to Nielsen.”

According to YouTube themselves, they now cover over 70% of the ticketing market in North America and they have pledged to continue adding artists and venues “of all sizes” as they begin to expand globally. Presumably this means that they will be integrating concert tickets into artist videos further around the world as well as just in the US.

YouTube ended their announcement, saying: “We’re excited to further the power of video discovery on YouTube to bring artists and fans together and continue supporting those connections through live shows.”

The American Music Awards are now officially partnered with YouTube

YouTube Music have signed a multi-year deal with Dick Clark’s American Music Awards for the first-ever presenting partnership for the awards ceremony.

On October 9th YouTube will be the first presenting sponsors for the American Music Awards, the celebration of artists based on people’s love and admiration for them. The American Music Award’s nominees are based on performance and interaction with fans from streaming services, social media activity, radio plays and more to gauge who people are talking about the most.

YouTube Music’s global head and director, Angela Courtin says: “YouTube Music’s partnership with The American Music Awards is a natural extension of the intimate artist-fan connection that is made possible on YouTube’s global platform. The American Music Awards are the world’s largest fan-voted awards show and YouTube is the world’s largest fan-voted awards show and YouTube is the world’s largest platform for discovering music with more than one billion fans each month coming to be a part of music culture and engage with over two million artists who share their voices and art with the world.”

The CEO of Dick Clark Productions, Mike Mahan said: “YouTube brings global reach, awareness and engagement to the American Music Awards unlike ever before. We look forward to enhancing the AMAs in a unique, innovative and immersive way.”

The Future of Music explores the exciting shape of music in the 21st Century

The Future of Music is a new series from The Verge which explores how technology has shaped the sound of modern music and how it will keep evolving it.

Music has come a long, long way since the Divje Babe flute, carved 41,000 years ago. The 20th century saw music transform all bounds thought possible with the advent of genres like Jazz, Rock, Blues, and everything that came after. In addition equipment has completely transformed with new instruments and probably the biggest influence on modern music – technology.

A new series created by Verge reporter and professional DJ Dani Deahl will see her explore how people are bushing the boundaries of music and how we experience it in our modern world. With her team made up of senior director Christian Mazza and supervising producer Sophie Erickson they will be going behind the scenes in startups, studios and musicians’ homes and lives to explore the exciting stories of people pushing the boundaries of music.

Deahl says:

This season, join me, Dani Deahl, as I meet the people who are pushing the limits of how we create and experience music, and explore how technology is changing everything – from attending a concert in virtual reality to writing a pop song with artificial intelligence to making a giant instrument out of 44 Furbies. (Yes, really.) There are lots of questions to be answered regarding tech and music converging. Perhaps the most important one is: what does it mean when technology advances to a place where it challenges our human sense of creativity? I’m going to find out.

You can tune in for the first episode of Future of Music on Thursday, 23rd of August.

YouTube lists the smartphones you should be watching videos on

YouTube have just launched a brand new report which lists all of the best smartphones for watching YouTube and which ones will diminish your viewing experience.

YouTube have revealed their ‘YouTube Device Report’ which recommends the best devices for a high quality YouTube experience. It came out after Samsung unveiled their Note 9 phablet device which they said would be a ‘YouTube Signature Device’ for 2019. The Galaxy Note 9 currently tops the whole list.

Devices selected for the top of the list will support high quality streaming up to 4K, high frame rates, high dynamic range, next-generation codecs, reliable DRM performance as well as the ability to watch 360-degree footage. Google have said that they have worked personally with manufacturers to verify that each device meets or exceeds their performance expectations.

Google say: “These smartphones can deliver the best-in-class YouTube experience by combining next generation technologies, video performance, and reliability. With a signature device, you can enjoy vivid HDR videos, immersive 360° video, and fast video load times – all while using less bandwidth.”

Signature devices will need to live up to these qualities:

High dynamic range

With support for High Dynamic Range (HDR), you’ll see videos that are richer in detail, with true-to-life colors. HDR capabilities allow a phone to display greater contrast, so you can see details of a videos, whether that scene is shot in the dark, or bright light.

360° video

Immerse yourself in a new world with 360° videos, which have been recorded in all directions. Look up, down, or all around; with 360° videos you’re in control of the viewing experience, through on-screen controls or through a VR headset.

4K decoding

While some devices display 4K on their screens, 4K decoding ensures that you’ll see videos in high resolution and stunning clarity on VR, delivering riveting experiences.

High frame rate

Enjoy gaming, sports, and action videos without missing a beat. Support for high frame rate (anything greater than 60 frames per second) means you get super smooth video playback.

Next generation codecs

Watch high resolution videos on YouTube while using up to 30% less bandwidth. 2019 Signature Devices are built with hardware VP9 profile 2 decoding, an advanced video codec technology.

Digital rights management performance

From YouTube TV to rental movies, Signature Devices seamlessly stream premium content without disrupting your viewing experience.

Musical.ly disappear and find a new home in Tik Tok

Musical.ly are closing their doors but lip-syncers need not fear as they’re joining Tik Tok for a combined video experience in one place.

Musical.ly are closing their app and losing their brand as part of a merger with similar app Tik Tok. The merger will see Musical.ly’s users and content join Tik Tok’s short-form video platform for a unified experience of user-created videos.

Chinese firm Bytedance bought Musical.ly last November for $1 billion and are now combining it with Tik Tok which they also own. The co-founder of Musical.ly and senior vice-president of Tik Tok, Alex Zhu says: “Combining Musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator.”

Whereas Musical.ly is a platform where anyone can come and create short videos to millions of the biggest and latest songs, Tik Tok focuses on a broader video experience where users can create short videos with music, stickers and animations to liven it up. Musical.ly have just reached a milestone of 100 million users whilst Tik Tok are even more ridiculously popular with a community of 500 million video creators and lovers.

Musical.ly users will find themselves with a news feed spread across more countries than before as well as personalised recommendations. With the merging of the two platforms Tik Tok are also upgrading their app with fun new features allowing users to react to videos as well as enhanced creative tools.

Tik Tok are also launching a new series of creator programmes which provide users with technical support, performance insights and guidance on growth strategy. They are also launching a safety centre “to build an online experience that feels safe and welcoming”.

Whilst Tik Tok will now feature Musical.ly’s community and lip-sync video creating opportunities the Chinese version of the app, named Douyin, will remain a standalone app.

Vertical videos finally look good on YouTube

Bye-bye black bars. After years of discrimination YouTube are finally showing vertical videos the respect they (maybe) deserve on PCs.

Vertical videos on YouTube are finally going to look… better. Regardless of your opinion on whether vertical videos are sacrilege against viewing pleasure, YouTube are making the experience better by optimising vertical videos to fit your monitor rather than placing into the YouTube cube with black bars on either side.

Vertical videos now match the width of standard videos but extend below into the space where titles and descriptions are to allow it’s vertices to stretch out after years of fitting into the constrictions set by their wider brethren. This only works in Default View and not in the widescreen Theater Mode display, so the video will show in the left hand side of your tab with it’s new ratio.

Of course, this is nothing new for mobile viewers but smartphones have a vertical screen anyway so it’s always made sense. Rarely are monitors vertical, but this is an improvement that allows vertical videos more room to breathe even if they aren’t living up to their full potential. At the very least it gets rid of those annoying black bars which would taunt you with chants of “you’re watching a vertical video – you’re watching a vertical video.”

Vertical videos YouTube video stream watch format update feature

The new format will affect all videos in standard 16:9 format and vertical videos, as well as the 4:3 format videos of yesteryear’s. YouTube announced the update on Friday  and users have had the weekend to get to grips with the new layout and they’ve expressed their feelings…

Whilst it is generally an improvement for videos that don’t fit into the standard 16:9 widescreen format users are complaining that it has actually made it worse for watching some videos. Users are reporting that in some cases the update makes videos even smaller than they would have been when squeezed into the widescreen box. In other cases the update has lowered the quality of videos or even cut sections of it off.

A user on the Google Forums, where they announced the update, was just unhappy that they couldn’t choose whether to use the new layout or stick with the old one. User Dermacrosis said: “It’s bloody awful give us the option to turn it off.” Another user comments: “Some YouTube videos just don’t look good when the screen is big. Either give us a way to opt out of this, or fix it.”

It’s likely Google are still working out the kinks and will update it based on the user-response so far. But then it’s YouTube, so maybe not and this is vertical viewing now until the end of time. We’ll have to wait and see, for now enjoy those extra inches!

YouTube joins the dark side with their new theme for Android

YouTube are going dark with their new colour theme on Android taking them away from the light side, but only if you choose to join them.

Android owners can at long last fulfil their dreams of scrolling through YouTube on their devices with a cool dark ambience accompanying their video discovery. YouTube have launched their dark theme on their Android app, 4 months after they launched the feature to happy iOS users.

However you might not want to celebrate just yet as the feature hasn’t been announced by Google themselves yet and was in fact reported by Reddit user u/Absinth92. The user noticed over the weekend that their YouTube app had changed to dark mode with the option to disable and enable it now in their app settings.

User U/Absinth92 strangely didn’t discover the feature to activate but opened their app at the weekend to find it running already. They said: “Weirdly enough, I didn’t do anything to turn it on. But I just found it in Settings under General.” Others have reported the feature in their YouTube app but it hasn’t been rolled out to everyone.

If you’re one of the lucky few you can check your settings in your YouTube app on your Android device. Head the General section and it should be the second option from the top if it has been enabled for you. Google haven’t spoken about the Android launch at all nor have they commented on certain users getting the feature whilst many don’t but hopefully this isn’t a mistake and it will be rolling out to all Android users soon.