Netflix look to radio as they prepare their own station for SiriusXM

Netflix have dominated TV and films online and are only growing larger but now they’re looking to the future with the launch of their first radio station.

Netflix have just revealed a new partnership which strays from their usual industry partners of TV and film studios. This time they’ve partnered with online radio giants SiriusXM to take their programming into the world of online audio and shows them diversifying beyond their own video platform onto a third-party.

The partnership will see the Netflix channel join SiriusXM’s host of online radio stations and will offer excerpts and highlights from the video giant’s slew of new comedy programming. In the past year Netflix have put a lot into comedians large, small and rising with hundreds of live comedy shows funded and/or published by Netflix. With so many comedy shows on their platform it’s easy for less popular ones to get lost so their SiriusXM station will give listeners a highlight reel they can easily tune in and out of and it will be in one place so users don’t have to search through the plethora of live comedy on Netflix.

The new comedy channel is slated to launch on SiriusXM in January 2019 and will no doubt be fruitful for all parties involved with Netflix expanding their reach, SiriusXM gaining more popular content, and comedians getting further exposure. SiriusXM has more than 32 million subscribers who will have the chance to come and listen to the best of Netflix’s comedy offerings and there is a lot of them.

Netflix is taking a major leap into the live comedy arena with an upcoming, to-be-named series which will feature 47 comedians from 13 regions around the world performing half-hour stand-up specials. Some of the performances will be recorded at the Just for Laughs comedy Festival in Montreal whilst others will be filmed in Brazil, Mexico, India, Germany and The Netherlands.

Netflix’s vice president of Original Documentary and Comedy programming, Lisa Nishimura said: “Few things are better than discovering a new comedian you love. With this event, we’re creating a true comedy festival experience for our members where they can scour the globe from home to find some of the freshest voices in comedy.”

You can check out a list of all the comedians involved in Netflix’s new comedy series here: media.netflix.com/en/press-releases/netflix-brings-together-comedians-from-around-the-world-in-a-netflix-stand-up-comedy-event-series-launching-in-2019

YouTube follows Twitter with new clickable hashtags above video titles

Twitter reinvented how hashtags are used in English language and YouTube are taking their hashtags to another level putting them front and centre of videos.

YouTube have started including clickable hashtags at the forefront of videos, sandwiched in between the video itself and it’s title. The new layout will allow viewers to easily explore YouTube’s billions, potentially trillions, of videos for any similar videos using the same tags.

Making tags so prominen will enhance video discovery making it simple to jump from a cat video to a page of more cat videos with one click. Each video will display the first three hashtags that the video creator has tagged their video with so creators need to ensure that their most important and relevant tags are placed first.

The feature has been launched for the YouTube Android app and is also available on the web player. It is not yet available on iOS, say YouTube on their updated Help page regarding hashtags, and they haven’t revealed when or if they plan to bring the new feature to videos on Apple devices.

YouTube are well aware of how hashtags can be abused and have policies in place to prevent uploaders taking advantage of the tool. Specifically YouTube make clear that over-tagging videos won’t be tolerated as each extra tags make them less relevant to users. YouTube say: “If a video has more than 15 hashtags, we’ll ignore all hashtags on that video. Over-tagging may result in the removal of your video from your uploads or from search.”

In addition any offensive tags can and often will result in the removal of the video, including: Misleading or unrelated hashtags, harassment, hate speech, sexual content, vulgar language, and non-hashtags which YouTube define as “ordinary descriptive tags or repetitive sentences.”

YouTube have been experimenting with more new features for Android in the past few weeks including an Incognito Mode for private video browsing on the app. In addition YouTube have improved the aesthetic of their Android app with video thumbnails now extending to the edges of the screen without a small white border on each side.

Sorry iOS, we guess you’ll have to wait a bit longer for these cool new tools.

YouTube launch ‘Copyright Match’ feature to find creators’ stolen content

YouTube have launched a solution to the exasperating issue of re-uploaders and content thieves on their giant video platform.

YouTube’s new Copyright Match tool gives certain creators the power to identify videos using their content. The new tool looks to solve the issue in which large YouTuber’s would have their content stolen and the re-uploader earn ad-revenue, views and subscribers from someone else’s content.

The new feature has it’s own section in YouTube Studio for channels with over 100,000 subscribers, though this feature will hopefully extend to smaller channels as YouTube are calling it’s current existence “a small pilot”. When YouTube finds a match to a video it will appear in the Copyright Match hub in the Studio and the creator can decide what action to take.

The process is simple enough:

  1. If you’re eligible for the tool, you’ll see the Copyright section in your left navigation in YouTube Studio.
  2. Under the Copyright section, monitor the Matches tab to see any very similar videos that we find uploaded to YouTube.
  3. There are several actions you can take when reviewing matches in the tool, depending on how you want to manage your rights:
    1. Archive – Move the match to your Archive tab without taking action on the video. You’ll still be able to take action at a later date if you choose.
    2. Message the channel – Initiate a conversation with the uploading channel notifying them that the reupload has been identified. You can keep track of who you’ve notified in the Messages tab and continue the conversation over email.
    3. Request removal – Submit a legal request for YouTube to remove the matched video from the site. You have two options when choosing this action:
      1. Scheduled: Send a 7-day notice – Send the channel a notice to remove the video. After 7 days, if they haven’t removed the video, it will be taken down and they may receive a copyright strike.
      2. Standard: Request removal now – Your removal request will be submitted directly to YouTube. After removal, the uploading channel may receive a copyright strike.

      After submission, keep an eye on your email in case we need more information before we can process your request. You can also check your Removal Requests tab for a record of your submissions and updates on their status.

Roll out the red carpet and launch videos in style with new YouTube Premieres

There’s nothing like the excitement at the premiere launch of a new film or art piece – now creators on YouTube can join their fans all around the world for a grand video release.

At last week’s VidCon YouTube unveiled a bunch of new features that will create an enhanced experience for fans and creators on YouTube alike. Bringing the Hollywood experience to creators and viewers, YouTube have revealed their new YouTube Premieres which will give video launches the excitement and build-up they deserve with a community of people coming together to watch a new video from the channels they love.

At VidCon YouTube introduced a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, YouTube will automatically create a public landing page to build anticipation and hype up new content.

When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload. Premieres also unlocks new revenue streams. For the first time, creators can use Super Chat on traditional YouTube uploads and take advantage of Channel Memberships perks that were previously only available on Live videos.

Premieres are starting to roll out to creators today and will be available broadly soon. If you want to experience one for yourself, check out some upcoming premieres from creators such as Leroy SanchezJacksFilmsJackson Bird, and Ari Fitz, with more Premieres coming from  Corridor Digital and Inanna Sarkis soon.

YouTube creators are the heartbeat of the giant video platform. That’s why they’re committed to building products that empower and support the creator community. YouTube hope that these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives.

Sell your merch straight from your YouTube Channel with new in-built store

It’s been a long time coming but finally you will be able to sell your merchandise directly to viewers from your YouTube channel.

At last week’s VidCon YouTube unveiled a bunch of new features that will create an enhanced experience for fans and creators on YouTube alike. One of the most exciting additions for many creators is a new shelf where they will be able to sell their merchandise rather than re-directing fans to an external site to nab a branded hat or wicked tote bag.

Merchandise has been a part of many creators’ businesses for a long time. YouTube want to make it easier for more creators to sell merch directly from their channel. So they have built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, YouTube have joined forces with Teespring so creators can choose from over 20 merchandise items to customise and sell via a shelf on their channel.

This will be available to all eligible U.S.-based channels with over 10,000 subscribers starting today, and they plan to bring even more merchandising partners and creators in soon.

Just take a look at Joshua Slice’s merch shelf. The creator of Lucas the Spider recently turned his hero character into a plushie selling over 60,000 furry friends and generating over $1 million in profit in just 18 days, according to Teespring.

YouTube creators earn more money with new Channel Memberships for viewers

You can get extra personal with your favourite YouTube channels and sign up to a membership with exclusive access to special features and content.

At last week’s VidCon YouTube unveiled a bunch of new features that will create an enhanced experience for fans and creators on YouTube alike. Fans of YouTube’s Super Chat will love the new Channel Memberships which bring you even closer to the people behind the channel and give subscribers access to fun and exclusive new content.

With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. Channel Memberships have already been available for a select group of creators on YouTube as Sponsorships.

YouTube have seen a lot of creators find success with this new business model. With this in mind YouTube plan to soon expand this to eligible channels with more than 100,000 subscribers on YouTube under the new name Channel Memberships. They hope to extend this to even more creators in the coming months.

Creators who have already been experimenting with this feature on YouTube have seen encouraging results. Since launching in January, comedy creator Mike Falzone more than tripled his YouTube revenue. And travelling duo Simon and Martina have built a closer-knit community and revamped a miniseries exclusively for their members, in more than 30 countries from Finland to the Philippines.

UK Top 40 singles chart will now count video streams towards rankings

As the world catches up to the fact that music has found it’s primary home online and around the world through the wires, the UK Charts are updating to show that.

The charts are catching up with how people listen to music these days as the world has slowly gone digital in the past 20 years. All the way back in 2004 the UK Official Top 40 Charts integrated digital downloads as online stores started offloading MP3s like hotcakes, and then in 2014 streams from services like Spotify and Deezer were added as the streaming revolution started full steam.

The UK Charts have just announced that they are integrating stream counts from videos into the charts as well, so that every music video view counts towards a track’s position. Like music streaming a formula will be implemented that counts a number of streams as the equivalent to a single pure sale, and this formula will differ between Premium (paid) video services like the newly launched YouTube Music and free, ad-supported video streaming.

Originally in 2014 the charts counted 100 streams as the equivalent of one track sale but as the prominence of music streaming in modern music consumption became more evident they had to adjust the calculations and raised the sale equivalent of streams to 150 at the start of 2017. Their new conversion metric for video streams which will commence on the 6th July will see 100 Premium streams and 600 ad-supported streams equal one sale.

Other European countries such as France, Germany, Italy, and Spain have excluded free, ad-supported streams from the figures but the UK’s Official Chart Company (OCC) felt they should be included. OCC chief executive, Martin Talbot says: “We think it is important to count the free streams as there are people who cannot afford to pay for a subscription or may not have access to credit cards. They could be young kids or teenagers who don’t have credit cars – or it could be low-income families. It could count against certain genres of music if we stripped those out completely.

“It’s not like suddenly there will be load of Led Zeppelin and Rolling Stones in the chart. That is not what will happen. Yes, there are young people who use free streaming services; but there are also young people who use video which we haven’t previously been counting. Free services like YouTube are a significant part of their discovery of music so we are including all of that.”

User-generated content such as fan videos, un-official lyrics videos and other videos featuring the music that haven’t been uploaded by an official source will not be included. The OCC say that they may re-consider the use of user-generated videos in the future but are wary of the charts being affected by anomalies such as ‘memes’ featuring music in them.

Talbot adds: “In the modern era, artists are increasingly multi-faceted creators, with a highly developed visual sense running in parallel with their music. The addition of video ensures that the Official Singles Chart reflects the creativity of the artist in the broadest way possible – and music fans’ engagement with that vision.”

Hour long Instagram videos have launched and will make money for creators

Instagram have just launched a new platform which will feature long-form videos and will feature some of social media’s top “stars” connecting in new ways.

This week Instagram launched their new platform IGTV which takes the short and easily digestible content of it’s photo/video sharing parent and extends it into a YouTube threatening, long-form format. The new hub will allow it’s users to upload videos up to one hour long and will be home to famed social media personalities.

Users can choose between tuning on from the regular Instagram app or they can head to the standalone IGTV app. The videos will be displayed vertically which is a brave choice for a generation raised on widescreen, but Instagram are hoping their high profile names will appeal to new users. The two examples Instagram give in their release statement are a new project from LaurDIY or tuning in to see the latest comedy skit from King Bach.

Similar to Instagram, opening the IGTV app you will automatically be presented with your timeline of videos which will begin playing automatically. IGTV will also offer up other videos and creators based on your likes so that you can discover your new favourite video creator. The interface is built around discovery as well with the tabs you can choose from including: ‘For You’, ‘Following’, ‘Popular’, and ‘Continue Watching’.

Since launching the platform this week Instagram executive Jackson Williams has said that by the end of the year IGTV videos will be monetisable however did not speak on their exact plans for monetising videos. Williams said: “As for our larger vision down the road, this is just day one. We’re just trying to make sure it doesn’t crash.”

In their release statement Instagram co-founder and CEO, Kevin Systrom said: “Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.”

YouTube unveil new ways for creators to make money and launch videos

This year’s VidCon saw YouTube reveal a whole range of new ways that creators can connect with their fans, earn more for their work, and even build up hype for the launch of new videos.

Yesterday was the 8th VidCon, a celebration of online video making centred around YouTube and launched by YouTube creators Hank and John Green in 2010. YouTube’s chief product officer Neal Mohan got on stage to talk about YouTube’s developments over it’s 13 years of existence and what it’s doing to make it a better place for creators.

Following his talk at YouTube where he revealed their next steps in monetisation, fan perks and more, Mohan wrote: “YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs.”

The priority of their talk focused on how YouTube are going to be helping creators make more money from their videos and creations. Some juicy stats showed that the number of creators earning five figures a year from uploading videos is up by 35% and magnificently the number of creators earning six figures is up by a giant 40%.

They told the crowd that they want to look at ways to make money beyond ads more. YouTube have explored revenue sources beyond ads with their subscription service, providing an ad-free, paid service which paid creators from subscription costs, as well as Super Chat which allows fans to pay for priority messages on their favourite creators live streams.

Channel Memberships were announced at VidCon, a new monthly subscription that gives viewers access to unique badges, new emojis, and Members-only posts in the Community tab. In addition, paying viewers will gain access to unique custom perks offered by creators, such as exclusive live streams, extra videos, or shout-outs. YouTube have been testing this as sponsorships with a select few channels but will be expanding the feature to eligible channels with over 100,000 subscribers soon.

Merchandise is getting a home on YouTube at long last. Many of YouTube’s creators sell their own merch, whether it’s t-shirts, crafty creations, phone cases, or anything else most of the top channels tout their own products. YouTube channels will now have a shelf where creators can choose from over 20 merchandise items to customise and sell via Teespring. The feature is available now for “eligible U.S.-based channels with over 10,000 subscribers”.

Premieres will allow creators to make an event out of their new video and let their fans rejoice and celebrate like the launch of a new movie. Premieres will allow creators to upload their video and then debut it as live event with fans joining in the lead up to it in a live chat building hype together. It allows people to come together and celebrate the moment rather than waiting until they see that it’s live.

This will bring fans and creators together in a new way but it will also provide new options for monetisation. For the first time ever fans will be able to use Super Chat on a regular YouTube Video rather than a live video. YouTube have begun rolling out Premieres already and will be made available to everyone soon.

YouTube Music finally launches in 17 countries including UK, US and Canada

YouTube’s new music service fell flat when many people found it inaccessible after launching, but now it’s come to everyone and in 12 more countries.

YouTube launched their new music service late last month in 5 countries to little response as many found they couldn’t access it despite it launching where they were. YouTube have just announced a full launch in 17 countries, including the original 5, for YouTube Music and their new subscription for the video side of things, YouTube Premium.

Following it’s gradual launch in the U.S., Australia, New Zealand, Mexico, and South Korea YouTube have launched YouTube Music for these territories fully. Their new music service, created out of pressure over their music payouts, has also now launched this week in Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the UK.

YouTube Music essentially creates a music streaming service out of the plethora of music content on YouTube. Including music videos, album uploads, lyric videos, covers, live videos and more. You can use it with ads as usual or pay a subscription to gain access to ad-free listening, music in the background on devices, and downloads for offline play.

Here’s what makes YouTube Music special:

  1. It’s ALL here. Not just music videos, but official albumssinglesremixeslive performancescovers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on the artists and songs you’ve played before, where you are and what you’re doing. Chilling at the beachNeed some motivation? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try “A Dose of Sun” for brighter tunes on a cloudy day, “The Pop Hotlist” for the biggest hits around the world or “Distrito Latino” for Latin pop hits of the moment.
  4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That space-themed Spice Girls song in the desert.” Here you go. You can also search by lyrics (even if they’re wrong). It’s “Hold me closer, Tony Danza,” right?
  5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features “Nervous” by Shawn Mendes, in the U.K, it’s “Drippy” by IAMDDB, and in France, it’s “Fais moi la passe” by JUL.
  6. Ad-free listening, downloads and more. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to. For a limited time, get three months free of YouTube Music Premium here, ($9.99 per month after, $14.99 per month for a Family Plan).

Their former subscription service for their whole video site, YouTube Red, is also being retired and replaced by YouTube Premium in the countries where Music has launched that had Red. YouTube Premium offers the same benefits of Music except for all of their non-music videos as well as exclusive, original content.

YouTube Music and Google Play Music come bundled together, so a subscription to one means a subscription to the other. This means subscribers to Google’s music streaming service will have instant access to YouTube Music. A subscription to either costs $9.99 and for an extra $2 you can subscribe to YouTube Premium which offers full access to all three for $11.99.

YouTube premium music red subscription videos

Get the new YouTube Music from the Play Store and App Store today or check out the brand new web player at music.youtube.com. You can sign up for YouTube Premium at youtube.com/premium.