Who is the Largest TikTok Creator in 2020?

TikTok is used by over a billion people around the world. So who’s the creator getting more views than any?

TikTok and its Chinese equivalent Douyin has taken the world by storm with short form, viral videos. Their apps have been downloaded over 1.5 billion times and gets hundreds of thousands of viewers a month.

At the top of all of those viewers’ lists is dancer Charli D’amelio with 42.5 million followers. She sits at the top as the most followed TikToker after recently surpassing creator Loren Gray who is very closely behind still with 41.6 million followers.

D’amelio’s followers are quickly growing and with TikTok views soaring with so many at home because of the Coronavirus she’s likely only to gainmore. TikTok are also doing their bit to help people during the COVID-19 pandemic and have donated £3 million to help feed kids with Arnold Schwarzenegger’s charity.

You can get your music on TikTok so that creators like Loren Gray and Charli D’amelio can use it any of their videos for free. Sign up at www.routenote.com and select TikTok when you upload your music.

YouTube launches ‘Stay at Home and…’ playlists

YouTube are helping everyone stay inside and keep busy with a brand new series of playlists covering cooking inspiration to learning activities for kids.

You may have noticed that there’s a pandemic gripping the world. Coronavirus is unfortunately affecting lives around the world and due to the gravity of the virus people everywhere are being encouraged, even forced to stay at home for a while.

Thankfully the internet is keeping us all connected whilst platforms and companies are helping to present us with loads of activities and entertainment to keep us going. YouTube is obviously going to more popular than ever over the next few months with millions of videos on every type of content you can imagine.

They’ve already had to reduce the quality that videos automatically load in for some parts of the world to reduce bandwidth with so many at home. Now they’re helping people stay busy and combat boredom with a bunch of video playlists with everything from education for kids to cooking inspiration for dinner.

With their Learn@Home website, YouTube have a hub of resources and content for families including content from Sesame Street. It is available in English and YouTube are trying to add Italian, French, Korean, Spanish, and Japanese support as well as more languages.

YouTube’s new Learning Destination is a specific section of the video giant where students of all ages can discover high quality learning content. With fun and informative videos for every subject it’ll keep people educated as well as entertained.

Outside of learning resources, YouTube’s home page now also features a new section of playlists for activities at home. There are four new playlists for: Cooking, cleaning, working out, and drawing at home. With inspiration and guidance on all four topics they will help to stay active, eat well and maybe even learn a new skill.

It’s going to be a tough and potentially lonely time whilst the world recovers from the effects of the Coronavirus outbreak. Thank god we have the wealth of fun and intrigue available to us through the internet.

YouTube will automatically play videos in standard definition for a month

With increased server usage thanks to so many people staying at home self-isolating high definition is quickly becoming a premium web service.

In the last week Netflix have announced various regions, including Europe and India, in which they will be lowering the quality of their video streams as usage rockets with so many at home due to Coronavirus lockdowns and quarantines.

YouTube have now announced that they will be changing the quality that videos play in when you first load them up. Normally YouTube videos will load in whatever definition they automatically consider the best based on your internet connection – usually opting for as high a definition as possible

All YouTube videos will now automatically load in standard definition, though the option to increase it to higher resolutions will still be available in the settings of a video. It’s part of a measure being adopted by many high traffic sites, particularly in Europe, to lower bandwidth usage.

With so many more people at home and using internet services thanks to the Coronavirus measures, EU regulators have asked companies like YouTube to help ease internet congestion for the time being.

YouTube’s parent company Google told Bloomberg: “We continue to work closely with governments and network operators around the globe to do our part to minimise stress on the system during this unprecedented situation.”

TikTok have donated $3m to help feed kids with Arnold Schwarzenegger

A lot of children have been affected by school closures thanks to the COVID-19 outbreak, but TikTok and Arnie are teaming up to help.

Arnold Schwarzenegger’s charity After-School All-Stars (ASAS) is trying to help children whose families food security will be affected by school closures. Thanks to the closure of public schools in response to the Coronavirus pandemic, many families are facing troubles feeding themselves.

The charity formed by the actor and former California governor has received a considerable donation from video sharing app TikTok. They’re donating $3 million to the cause saying that families in 60 cities with chapters of the charity will receive food vouchers and gift cards that they can spend on food and other grocery store items they need.

The general manager for TikTok in the US, Vanessa Pappas said: “We are all operating in uncertain times, and it’s more important now than ever before for both our local and global communities to come together to help those in need. This pledge to ASAS will help more students get access to meals, safely provided to them, during the crisis.”

After-School All-Stars have set up chapters across the US and are particularly focusing efforts in cities hardest hit by COVID-19 closures, including: Los Angeles, Miami, New York, Newark, San Francisco, Seattle, and Washington.

TikTok announced that they would also match any donations that their employees make to the charity up to $1 million. Pappas added: “While this alone won’t mitigate the impact of the current situation, we hope it can relieve one worry for parents who are balancing social distancing mandate,s work and caring for children who can no longer go to school each day.”

Arnie himself said: “During a crisis, improvisation is critical and everyone has to look at new ways to help the most vulnerable. The After-School All-Stars programs are paused with schools closed, but we remain commited to supporting the 100,00 families we work with year-round.

“When I founded After-School All-Stars in 1992, the goal was always to support the families who need it the most. I’m grateful to TikTok for their donation which allows us to shift our priorities so our team can safely deliver groceries and gift cards for groceries to the families we help.”

Top 10 Countries with the Largest Number of TikTok Users

TikTok is a video share app on the fast rise! Its short form, its engaging and its talent based. Here is a list of the top 10 countries by userbase on Tiktok.

  1. India – 119.3mn users
  2. USA – 39.6mn users
  3. Turkey – 28.4mn users
  4. Russia – 24.3mn users
  5. Mexico – 19.7mn users
  6. Brazil – 18.4mn users
  7. Pakistan – 11.8mn users
  8. Saudi Arabia – 9.7mn users
  9. France – 9.1mn users
  10. Germany – 8.8mn users

All stats are correct as at May 2019.

YouTube’s new role is a first in creating relationships and conversation with creators about the platform

In an effort to improve communications between the team and the community YouTube have made a new role to create conversations.

Susan Wojcicki, YouTube CEO and head, has said that they want to be more transparent with their community of creators about changes when they happen and what they will mean for them. To strengthen the relationship between the management and the creators they’ve appointed their first ever ‘Head Creator Liaison’.

Matt Koval takes on the role that aims to bridge the gap and extend a hand of understanding to channels and creators. His role will mostly see him communicating with artists to find out what it is they want and then acting as an advocate and ambassador for them in the company at large.

Koval says that his new role’s “goal is to help creators understand YouTube, and vice verse. Complicated stuff on both sides”. His previous roles have seen him as a creator himself since 2008, and since joined the team as a lead content strategist in 2012.

Koval’s position will require him to communicate with creators by social media, blog posts, videos, and in person. One of the primary aim seems to keep creators more in the loop when they are testing or launching new aspects of the website.

Wojcicki said last year that “creators say it feels like an inconvenience when we run experiments or make changes”. She noted that from their side they will often question “why we’re trying to fix something that doesn’t seem broken, and they want more of a heads up”.

So with Koval at the helm of a new liaison role hopefully creators will feel more at home on YouTube and like they have a voice to be heard.

A YouTube Channel has hit 100 billion views for the first time ever

India’s T-Series YouTube channel has become the first channel to ever earn 100 billion total video views.

Last year the Indian entertainment channel overtook PewDiePie as the most subscribed channel in the world. T-Series is a clear example of how massive Indian content is becoming online, especially as more of India becomes connected and smartphones have become so prevalent there recently.

We reported on how popular T-Series was becoming last month, when it was revealed that they get 750 million views every week. They received 3.7 billion views in total this January alone. Now they’ve reached another milestone, becoming the first channel with 100 billion total views ever.

As we mentioned, smartphones have hit their stride in India as the hugely populated country has found a tech craze. There are now more than 325 million people using smartphones in India. With potentially more people using smartphones in India than the entire US population their uptake in digital platforms is making a massive difference.

T-Series is for the most part a music channel creating high budget music videos for a variety of Indian artists. They have 300 employees and 13 of them work on YouTube full time. Despite such a small number making up their full time YouTube team, chairman and managing director Bhushan Kumar says that 60% – 70% of their revenues come from YouTube.

YouTube’s new original documentary ‘Terms and Conditions’ isn’t about what you think

YouTube’s upcoming feature-length original isn’t about pages of legal documents but one of the UK’s most controversial underground music scenes.

This week YouTube releases it’s latest in it’s music themed original documentaries. The feature length ‘Terms and Conditions’ follows UK Drill with an intense look at the rap scene and it’s culture.

The film follows the people making the music that takes its roots from the offshoot of trap music that is imbued with natural, UK raw grit. Drill music is an export from Chicago that birthed in the early 2010s and has evolved into it’s own thing in London.

The UK’s branch of Drill is known for darker beats and often doesn’t use autotune which has become a staple of the genre in the US. The UK scene has also become embroiled in controversy and accusations of its links to crime and violence.

This controversy led to a protest outside of YouTube’s London headquarter by anti-knife crime activists. They felt sure that UK Drill was causing violence in the UK and were protesting for the platform to take down music videos.

YouTube refused however, with the UK managing director Ben McOwen Wilson saying: “While have some argued there is no place for drill music on YouTube, we believe we can help provide a place for those too often without a voice.” Now they’re releasing a feature-length, detailed documentary diving inside the scene that has caused issues even for them.

The documentary maker, BAFTA award-winning Brian Hill, says that “there are a lot of people at the BBC who are very nervous about the political situation” regarding the music scene. But ultimately said that making this original was freeing, with YouTube’s head of originals saying that, although they “treaded carefully”, they intend to be provocative.

This Wednesday, 26th YouTube will release ‘Terms and Conditions: A UK Drill Story’. It will go live on the urban music YouTube Channel ‘GRM Daily’ and follows rappers involved in the scene, police in the genre’s most popular areas, mothers whose sons have died due to violence, and local community leaders.

Youka creates karaoke videos from any YouTube music video

Using AI, ‘YouTube to Karaoke’ site would isolate the instrumental track of any YouTube music video and sync the lyrics with the muted vocal line.

Unfortunately, this has since caught the attention of copyright holders and has quickly been shut down for legal reasons regarding ripping YouTube videos and lyrics.

Youka’s creator has expressed plans to open-source the project, to not let the idea go to waste.

In the meantime, checkout this open-source AI tool from Deezer, that will split the vocal and instruments from any music file. Bearing copyright laws in mind, use responsibly. Only use tracks you own for commercial use.

First look at Quibi – the video streaming app with a twist

Quibi gives us the first look at it’s streaming app set to release in April.

Quibi, short for “Quick Bites”, is the newest contender hoping to break into the video streaming world.

Billionaires, tech executive Meg Whitman & Hollywood producer Jeffrey Katzenberg secured over $1 billion in investments to put this idea to action.

Only offering videos less than ten minutes, Quibi hopes to standout over some of the largest companies not only in video streaming, but the world: Netflix, Amazon, Hulu, Disney and Apple. With HBO Max and NBCUniversal set to join the party later this year.

The app is only available for mobile and includes a featured called Turnstyle “a viewing experience optimized for you… no matter how you hold your phone”, which marketing aside, means it will crop the video if you want to watch it portrait.

It will offer two models, much like Hulu with an optional ad tier:

  • $8 a month
  • $5 a month with ads

Quibi will experiment to see what work with customers

“We’ll see what the consumers want, and we’ll follow their lead.”

Meg Whitman, CEO

This is certainly a unique idea that suits the current market for snappy, to the point, short videos. Ideal for the commute to work (with offline mode), without diving into an hour long Netflix episode. However, the company need to make sure they put that $1 billion to go use, securing quality content that ready to watch on day one, in the hope that user will get hooked to shows beyond their free trial and not just continue to go where everyone’s gone for similar short-form videos for fifteen year, YouTube ($5-$8 a month less than Quibi).

Head to Quibi to see some of the content they’ve got lined up. The app is available to pre-order in the US on iOS and Android today, launching April 6th.