Triller rise to the top of the App Store in India after TikTok ban

US-based short form video app Triller takes the number one spot for Photo & Video on the App Store in India, after last week’s TikTok ban.

Last week saw TikTok and 58 other Chinese-owned apps removed from the Apple App Store and Google Play Store. This ban reportedly lost ByteDance $6bn in revenue, with TikTok having invested $1bn in the market. India was TikTok’s top region for downloads with 611m downloads in the country.

Triller has raised over $30m from major record companies, investors and strategic partners including Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, YoungThug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner. A report from October claimed Triller had a potential valuation of $130m.

Other apps such as locally developed Roposo have also seen an uptick in users since TikTok’s disappearance, with 22 million new users in the two days after the ban.

Instagram have launched Reels in India. Reels is Facebook’s competitor to TikTok.

YouTube TV increases to $65/mo after adding new ViacomCBS channels

New and existing YouTube TV subscriptions are increasing after new channels from ViacomCBS are added.

Launched in 2017, YouTube TV is the US only, online, live TV service from Google. After signing a deal with ViacomCBS, YouTube TV is now getting eight additional channels including: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1, with more coming soon: BET Her, MTV2, MTV Classic, Nick Jr., NickToons and TeenNick.

The price increase bumps the usual $50/month, up 30% to $65/month. This comes after a bump from $40/month in April 2019 after more channels were added.

This new subscription cost comes into affect today for new members. Existing subscribers will see the price increase on bills issued on or after July 30th. Luckily YouTube TV members can easily pause or cancel subscriptions at any time.

We don’t take these decisions lightly, and realize how hard this is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV.

Christian Oestlien – Vice President of Product Management, YouTube TV

There is currently no option to pay for specific channels or packages such as sports, kids or movies for example, but YouTube are certainy open to the idea in the future should they be able to renegociate contracts with networks.

New features recently added also include:

  • Jump to the news that matters most to you: We’ve been testing a new feature that allows you to jump to various segments within select news programs on YouTube TV, and have just brought this to all users. Similar to our key plays view for sports, on some programs you’ll be able to jump to specific news clips within the complete recording. This feature is available on TV screens now and will come to mobile devices in the coming weeks.
  • Control over your recorded content: In addition to your unlimited DVR space, YouTube TV members can pause, rewind, and fast forward through all their recorded shows, regardless of network.
  • Go easy on the eyes with Dark Mode: We recently introduced a dark theme to both desktop and mobile devices to help tone down your screen’s glare and experience YouTube TV with a dark background.
  • Mark a show as watched: You now have an option to select “Mark as Watched” on desktop and mobile devices for any TV show you’ve already seen, a top requested feature from our members.
  • A fresh new look for the Live Guide: Based on your feedback, we’ve updated the Live Guide on desktop so you can see what’s on, now, and also scroll ahead 7 days into the future.
YouTube TV

TikTok’s impact on popular music is best seen through Charli D’Amelio

TikTok is huge, everywhere you look there’s a TikTok video, it’s even having an impact on trending songs and music charts.

In the last year TikTok’s status has gone from a trend to a global phenomenon as billions around the world now use it. With a heavy focus on singing and dancing along to music, TikTok has become inextricably linked with trending songs.

Chartmetric have been tracking the impact TikTok trends have on music when a song goes viral on the video platform. In May they launched an entirely new music chart purely for music on TikTok as songs became such a huge part of the platform.

They’ve spoken to TikTok’s biggest star, Charli D’amelio, to talk about how music plays into her videos. Looking at trends Chartmetric have seen how songs can explode in popularity for use in videos and listens on TikTok when Charli and other popular TikTokers use a song in their video.

Once a song features in a popular video on TikTok it will often see a boost in streams across streaming platforms like YouTube and Spotify making it a huge new possibility for artists to get heard and recognised by millions.

Chartmetric looked at the ten tracks which received the most comments from her followers:

1. Ayesha Erotica’s “Sixteen” – 423,641 TikTok comments
2. 6ix8ine’s “GOOBA” – 327,400 TikTok comments
3. Don Toliver’s “After Party” – 264,900 TikTok comments
4. Mimi Webb’s “Before I Go” – 255,000 TikTok comments
5. SAINt JHN’s “Roses, Imanbek Remix” – 237,900 TikTok comments
6. Megan Thee Stallion’s “Savage,” March 26th post – 228,900 TikTok comments
7. Megan Thee Stallion’s “Savage,” March 25th post – 210,100 TikTok comments
8. Conkarah’s “Banana (feat. Shaggy) – 183,800 TikTok comments
9. Mulatto’s “Bitch From Da Souf” – 183,100 TikTok comments
10. Roddy Ricch’s “The Box” – 179,100 TikTok comments

When it comes to picking a song to use in here videos… Well, Charlie seems to just go for what she hears and enjoys. There’s no formula to it beyond the age-old musical formula of taking notice of something you enjoy. Though it’s clear when a song is getting popular and she and other creators take note and are more likely to use it in other videos.

Chartmetric dive deep into how TikTok is affecting the music charts in a new blog post and I’d recommend a look to find out more about just how how huge the impact of this blossoming social media platform is on the music charts.

You can get your music on TikTok for free and earn money each time your video is used with RouteNote.

450m hours of YouTube are watched every day – and that doesn’t count on phones or computers!

YouTube is huge and the latest figures from their Brandcast event show that even on the sofa LOADS of people are watching videos.

YouTube’s Brandcast 2020 event revealed some incredible figures which show that off the computer and away from smartphones, people are watching over 450 million hours of YouTube on TV screens every day. Over 100 million U.S. based viewers tune in to YouTube every single month on their TVs.

If it weren’t clear enough already that YouTube, with it’s vast library of all kinds of content and billions of global users, is a threat to traditional TV – it sure is now. Even next to digital streaming services like Netflix and Amazon Prime Video, YouTube has the potential to steal away viewers offering everything from short-form, user-uploaded content to full films and TV shows available to rent.

With this in mind, YouTube have announced plans to offer advertisers the option to place their ads specifically to content watched on a TV. Using YouTube Select they hope to appeal to an even broader range of marketing companies by being able to offer them a more traditional spot if they don’t want to advertise on mobiles or elsewhere.

YouTube’s Chief Marketing Officer, Danielle Tiedt said: “YouTube gives people access to different perspectives other than their own and endless ways to explore. YouTube is video for everyone and as times change for viewers YouTube continues to be the constant source of inspiration and connection and happiness and empowerment for people. We serve a really critical role in their lives, helping them to develop themselves.”

Microsoft are shutting down Mixer and transitioning to Facebook Gaming

Microsoft and Xbox are shutting down live streaming Twitch competitor, Mixer with all content transitioning to Facebook Gaming on July 22nd.

Despite huge signings with Tyler “Ninja” Blevins, Michael “Shroud” Grzesiek, Cory “King Gothalion” Michael and Soleil “Faze Ewok” Wheeler Mixer never got the number of users it had wanted across the site. Ninja had 14.7 million Twitch followers before the switch and now has 3.1 million followers on Mixer. Ninja signed an exclusive contract with Mixer, worth around $20-30 million, to leave Amazon’s Twitch service. Due to the closure of Mixer, these gamers are now released from their contract and can decide where to go.

Twitch, Facebook Gaming, Mixer, YouTube Gaming
Streamlabs

No doubt these huge personalities will be getting outragous offers from the competition. Facebook reportedly offered Ninja and Shroud almost double the original Mixer contracts to stay on the platform exclusively. The deals were turned down, forcing a buy-out from Mixer. Ninja supposedly made around $30m from the buy out, with Shroud around $10m.

Despite potentially getting double for joining Facebook, the rejection from the creators makes sense as there is uncertainty around the success of Facebook Gaming and therefore their audience sizes. It gives them free choice of services such as Twitch and YouTube Gaming. Shroud and Ninja, likely surrounded by piles of cash, responded:

https://twitter.com/shroud/status/1275179333972135936

Other Partners of Mixer can transition to Facebook Gaming and receive similar agreements and monetization options. Those on Mixer’s monetization program will automatically be eligible for Facebook Gaming’s Level Up Program. Click here for more details. Embers, Mixer’s in-house currency, will be converted into Xbox gift cards for a similar value by July 31st and expire September 30th. Mixer’s site and apps will redirect to Facebook Gaming.

Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the service for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences we want to deliver to gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming.

Phil Spencer – Head of Xbox

Microsoft’s transition to Facebook and the success of the service will be crucial as Xbox have two major services on the horizon. Xbox Series X – the next generation console to battle the Playstation 5, and Project xCloud – Microsoft’s cloud-gaming service.

ByteDance closes Indian short-form video app Vigo to promote TikTok

ByteDance hopes the move will encourage the 5 million monthly active users to migrate to TikTok which currently has 200 million users in India.

Flipagram was a US-based brand, before being purchased by Chinese company ByteDance and rebranded as Vigo.

A ByteDance spokesperson said the move is to “focusing energy and resources on other businesses.” ByteDance have also announced it will be closing its news aggregator app TopBuzz.

Vigo has already been discontinued in Brazil and the Middle East. Users in India have until the 31th October to download data or migrate to TikTok with an export tool. User can also request all personal data is deleted.

TikTok has faced much criticism recently in India after failing to remove a faked acid attack video. Activists say TikTok are often slow or fail to remove videos in India promoting violence, child abuse and the objectification of women.

Quibi are on track for 27% of its subscriber goal

Prelaunch, Quibi predicted their end of year subscribers at 7.4 million paying users. They are currently on track for under 2 million.

In another disappointing week for Quibi, end of year target numbers are not looking promising, with only 27% paying subscribers of its initial prediction, expected by the end of 2020.

Quibi launched to the public April 6th, with a very generous three-month free trial. Despite none of these trials expiring, numbers are not looking good for Quibi. With streaming platforms such as TikTok and Netflix currently doing better than every, founder Jeffrey Katzenberg previously blamed low numbers on the COVID-19 pandemic, saying “I attribute everything that has gone wrong to coronavirus. Everything.” With lockdown measures easing, perhaps numbers will increase. With many three month free trials due to expire in July, we may see a clearer number of paying users at this point.

The ’10-minute of less’ video-app raised approximately $1.75 billion to funnel into original programming from top stars and producers, such as Jennifer Lopez, LeBron James, Idris Elba, Steven Spielberg and Chrissy Teigen. These names are renowned for producing high quality film and TV, but not naturally suited to short-form content. Many believe the right move from Quibi would be to work with big names in the short-form video field, such as YouTubers, TikTokers and online influencers with already huge audiences.

In a Twitter thread, Emily Nussbaum from The New Yorker asked “How would you fix Quibi?” Blake Robbins suggests putting massive YouTubers David Dobrik and MrBeast on the platform. Reed Duchscher whose company represents MrBeast replied “We tried, they said no”.

If true, this could be a critical error and an ignorant view of online creators’ potential, from the former head of Walt Disney Studios and founder of DreamWorks.

By Q3 2020, Quibi are on track for spending $1 billion of their $1.75bn raised. Advertisers such as PepsiCo, Taco Bell, Anheuser-Busch InBev and Walmart are attempting to renegotiate their multimillion-dollar ad commitments made prelaunch.

Quibi recently added support for Chromecast and AirPlay, in a shift away from its original ‘mobile-only’ plan. Pay for senior execs has recently taken a 10% cut.

Tencent eye up stake in China’s biggest video streaming service iQIYI

Tencent Holdings are looking beyond music at a stake in what has been described as China’s equivalent to Netflix.

Tencent Holdings are notorious for making investments in some of the biggest tech and digital companies around the world. As the majority-parent company of Tencent Music Entertainment their focus has often been on digital music but they’re reportedly eyeing up the video streaming business now too.

iQIYI has been described as China’s answer to Netflix for streaming shows and films across the country with 119 million users but has also explored online games recently. Tencent have reportedly approached Chinese web search engine company Baidu about an “undetermined” stake in iQIYI, which Baidu owns a majority 56% stake in.

As is often the case with Tencent’s investments, iQIYI are actually a competitor to one of Tencent’s own business. They operate Tencent Video, a service with 112 million paying subscribers which is only a slightly smaller userbase than the aforementioned most popular Chinese video service.

A source speaking to Reuters reportedly said: “A tie-up would improve their bargaining power when producing and purchasing content, and lower marketing costs that would otherwise be spent on grabbing users from each other.”

iQIYI’s shares rose by nearly 40% following Reuters report, showing the power of an investment from Tencent.

TikTok named a threat to YouTube as it makes 2020 it’s year

TikTok was already rocketing up app charts around the world and now with the world on lockdown it’s making more connections than ever.

YouTube are the long-standing video giants and it’s long been thought that that’s just how it will be online. But, whilst TikTok represents a vastly smaller range of content than Alphabet’s big daddy of video, some are tipping TikTok’s booming popularity to be an eventual threat to YouTube’s dominance.

In a report last week, it was revealed that kids in the US, UK, and Spain are watching almost as much content on TikTok as they are YouTube – and that’s a LOT of watching. The Qustodia study showed on average US kids are watching 86 minutes of YouTube per day – and only 4 minutes less on TikTok.

Despite YouTube’s increasing importance on advertisers over the years, sometimes at the behest of creators, TikTok’s parent Bytedance generated more ad revenue in 2019. Is it a fair competition though? Perhaps not.

TikTok’s focus is on short form videos with a social aspect. You’re not going to find 20 minute educational videos or hours long Ted Talks on TikTok. So whilst the two face off in the online world of video, unless something dramatically changes with either of their platforms I don’t see why they can’t happily co-exist.

That’s not stopping some commentators saying that Bytedance’s incredibly popular app is a threat to YouTube and their video dominance. Writing for Tech Crunch, Sarah Perez notes that a trend in declining YouTube views amongst younger generations – even with much more time at home now to watch YouTube – could be a result of more time spent on TikTok, in spite of the varying ranges of content.

TikTok hit 2 billion downloads earlier this year and has only been getting increasingly popular since. It’s been a perfect combination of growing trends from last year and much more free time in people’s hands in making TikTok truly huge this year. They gained over 5 million users in just the US in March alone.

We will no doubt be seeing much more success from them, and perhaps competition between them and YouTube if their popularity encroaches on YouTube usage.

YouTube’s ‘Self-Certification’ guidelines detail what content is “suitable for all advertisers”

Over the last few years, we’ve heard many instances of video being ‘demonetized’ when containing offensive content. It’s never been very clear what context the material must be in to classify a video as “ineligible for advertising”. YouTube’s Self-Certification hopes to clearly layout what is and isn’t monetizable.

YouTube’s Rate your content with Self-Certification post in their Help Center hopes to make their outward appearance more transparent, with an in-depth guide to monetization. It details what sort of video can display ads, only limited ads, or no ads, depending on the content of the video.

The guide details whether ads can run on videos such as news videos, music videos, comedy video that contain topics such as inappropriate language, adult content, violence, harmful or dangerous acts, recreational drugs content, hateful content, firearms-related content, or sensitive issues.

Should your video be uploaded and demontized, hopefully this guide will help you understand why and whether you should appeal the decision.

YouTube’s newly introduced Checking icon is another attempt of them clearing up the monetization process.