How to monetise your music on YouTube after Partner Program changes

YouTube have announced some big changes to who they allow to make money from their channels – here’s how to make sure your music makes money, no matter what.

YouTube announced this week that they will be changing their requirements for monetising your videos, making it harder to earn money from your channel. The new rules require users to have 1000 subscribers and 4,000 hours of view-time on your videos before you can monetise your channel

This is going to push a lot of channels from being able to monetise their channels, including lots of independent musicians. But you can make still money from your music by uploading your music to YouTube Content ID with us at RouteNote.

How to monetise your music on YouTube using RouteNote:

  1. Log-in or create a free account at www.routenote.com.

  2. Select ‘Create New Release’ to upload your music.

  3. Once formatted you can select to release your music on digital music stores and services like Spotify and iTunes. Here is where you will select YouTube as a store to be added to Content ID.

  4. Once it’s finished we will look over your music to make sure it’s clear for monetisation.

  5. If accepted you will receive an email and we will start monetising any use of your music on YouTube

Content ID works on music regardless of whether the channel is monetised or not, so if your music is on your channel or any others you can earn revenue for it.

Content ID is YouTube’s fingerprinting system that scans for music in their system across every video. When it finds music in a video that is in Content ID YouTube can automatically monetise that video and send it to the appropriate rights-holders. If you upload via RouteNote we will receive the money and then send you your 85% of the revenues.

If there are channels you would like to be whitelisted so they are not claimed for using your music please send an email to support@routenote.com with links to the channels. If the channel is not eligible for monetisation we recommend you do not whitelist the channel. This is because if it is monetised via Content ID you will make money from it whereas only YouTube will receive the ad-revenue if it isn’t monetisable already.

YouTube changes make it way harder to make money from videos as small creator on Partner Program

After a simultaneously difficult and monumental year for YouTube they are ready to look at the year ahead with changes to their YouTube Partner Program.

Last year was a massive year for creators on YouTube as more-and-more found careers making videos there. But advertisers concerns over certain content from the biggest players led to a lot of changes throughout the platform in regards to monetisation. After a year of lessons YouTube have made their decisions.

The main changes to the partner program is the requirements to join will be increased. Last April YouTube set the requirements at 10,000 lifetime views on your channel before you could become a partner and monetise your videos. The criteria has changed from views to time watched and subscriber count.

To join the YouTube Partner Program now you will require:

  • 4,000 hours of watch time on your videos
  • 1,000 subscribers

The threshold for joining is to ensure that the channels accepted into their partner program follow YouTube’s guidelines and policies which have gotten a lot stricter in the past year. YouTube say they have arrived at these new requirements “after thorough analysis and conversations with creators”.

Next month the change will take place retroactively for existing channels as they’re allowing 30 days of transition. From February 20th any channels with less than 1,000 subs or 4,000 watch hours won’t be allowed to earn money.

Whilst this move will obviously upset a lot of creators this will unfortunately apply for all of YouTube, including those partnered through RouteNote. YouTube justify their decision, saying: “99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month.”

YouTube’s chief product officer, Neal Mohan, and Chief Business Officer, Robert Kyncl, said: “Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place. Creators large and small, established and emerging, transformed their talent and originality into videos that captivated over a billion people around the world.”

If you have any questions about your position with RouteNote Studios following these changes please get in contact at youtube@routenote.com.

Look out Amazon, Google’s new Smart Display sounds a lot like the Echo Show

Amazon pioneered Smart speakers, then Google jumped on the train. Then Amazon launched an Echo with video, now Google are too.

Google have just announced their Smart Display, a screen with Smart functions allowing it to watch and listen to a variety of things. Sound familiar? Yes it’s basically Google’s version of Amazon’s Echo Show, the latest model of Amazon’s Smart speakers that introduced a 7-inch screen to the equation.

Google’s Smart Displays will come with Google Assistant running as a built-in AI however they won’t be making the hardware themselves. That means that, much like Google’s Android for smartphones, manufacturers will create the screened speaker hardware and Google Smart Display will be the software that makes it all run.

The first partner to come out with their own product for Google Smart Display is Lenovo who have created their own Echo Show equivalents. Lenovo’s displays will come in two options: a 10-inch model and a cheaper 8-inch model. Other manufacturers are in the process of creating shells for Google’s Smart Display including JBL, LG, and Sony.

The two different display sizes are much the same as far as software is concerned. However behind the scenes the larger 10-inch screen is capable of running at FHD resolution whereas the 8-inch screen can only perform standard HD. They both have the same power under the hood but functioning mostly as a tabletop slideshow as long as it works you should be happy.

The display works much like you’d expect with Google Assistant responding and functioning as it does in Google’s Home Smart speaker range. Of course the addition of a screen expands those functions with video calling, Google Maps support, photos hosted on Google Photos, and even YouTube playback. YouTube has been a contested matter between Amazon and owners Google who have removed YouTube from Fire TV and reluctantly returned the app to Echo Show’s after removing it from there.

Lenovo plan to release both of their Google Smart Display screens in the summer at $249 for the 10-inch model and $199 for the 8-inch model.

Vevo nearing profit as revenues boom with 50% rise in views

Vevo look to make a profit in 2018 as their platform grows and they look to re-negotiate their deals with YouTube.

The music video platform owned by major labels, primarily Universal Music Group, looks like it’s here to stay. The site have posted their figures for 2017 and things are looking bright with revenues and music video views both rising 30% on the year before.

After years of posting losses Vevo finally looks like they could be moving into profitable territory. Vevo reported that their music videos now attract 25 billion views a month, a giant increase from their 19 billion monthly views from their last report. Revenues for Vevo this year raised up to $650 million from $500 million in 2016.

The music video platform was started by major label Universal Music Group and has since gained shareholders in the 2 other major labels Warner and Sony Music, as well as Alphabet/Google, and Abu Dhabi Media. Warner Music Group held out on Vevo for 7 years before finally joining in 2016.

Vevo and YouTube have had a somewhat symbiotic relationship but their partnership has been in question in recent years. Nearly all the artist YouTube Channel’s on YouTube are Vevo channels and YouTube is the primary source of their views and revenues although they have launched a standalone video platform.

YouTube has faced difficulty with the music industry of late thanks to their shockingly low streams per video, undercutting the value of music. Their streaming payouts pale in comparison to even the lowest of ad-supported music streaming services. YouTube have been working with labels to resolve this issue and with the launch of a new music service that pays more they could be working towards a healed relationship.

Google are fed up with Amazon, remove YouTube from Fire TV

In the new year Google will stop you streaming YouTube on your Fire TV, so no more lounging in front of cat videos for you Fire stick owners.

Starting January 1st for the indefinite future you will no longer be able to stream YouTube videos from Amazon Fire TV. This comes just weeks after YouTube reluctantly came back to Amazon’s new Echo Show speakers using the web player after abruptly taking themselves off the platform.

It’s still working for now and reportedly will until the end of December, though using YouTube on Fire TV will present you with a notification that YouTube will become unavailable from January 1st, 2018. The notification doesn’t say anything about returning to the Fire stick but does cheekily make mention of the fact there are plenty of other devices where YouTube is supported.

YouTube gave a statement to The Verge regarding the removal, showing that relationships between the two tech giants are shaky:

“​We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.”

It’s kind of funny seeing billion dollar companies get petty, but it’s also worrying for service neutrality. Up until now many devices support services from other companies because it adds value to their product and gives freedom to the customers. If companies begin looking out for their own backs only it may see a degradation in the possibilities of their products. But for now you just won’t be able to watch YouTube on Fire sticks next year.

YouTube promise to have over 10,000 content moderators next year

As YouTube’s landscape gets messier with advertisers pulling out and creators at a loss they are looking to crack down massively on screening content.

YouTube has had a rocky year that has caused uncertainty over their place at the top of video streaming sites. After the media got their jimmies rustled by misunderstanding a series of events on YouTube, the video giant got scared that it’s cash-cows *ahem* I mean advertisers were going to leave. So in response they cracked down on content and created a giant rift in the site between it’s dedicated creators and brands.

That’s not to say there isn’t toxic, dangerous, harmful and sometimes disgusting content on YouTube that should be controlled. It just seems that they are incapable of controlling it in a manner that doesn’t tear the platform apart. On Monday, YouTube CEO Susan Wojcicki wrote a blog post that outlines the action they’re going to take moving into a new year on dealing with “offensive content”. Is it good? You’ll have to be the judge.

After a paragraph of how much Wojcicki claims to love her site and it’s assets, she turns around to say: “But I’ve also seen up-close that there can be another, more troubling, side of YouTube’s openness. I’ve seen how some bad actors are exploiting our openness to mislead, manipulate, harass or even harm. In the last year, we took actions to protect our community against violent or extremist content, testing new systems to combat emerging and evolving threats.

“We tightened our policies on what content can appear on our platform, or earn revenue for creators. We increased our enforcement teams. And we invested in powerful new machine learning technology to scale the efforts of our human moderators to take down videos and comments that violate our policies. Now, we are applying the lessons we’ve learned from our work fighting violent extremist content, testing new systems to combat emerging and evolving threats.”

How are they going to safeguard YouTube? By adding s**tloads of new moderators to scan content and take note of anything that doesn’t fit their policies. Since June this year YouTube’s team have reviewed almost 2 million videos just for violent-extremist content. Whilst their work is helping to train machine-learning tech YouTube also want more manpower making sure content is friendly. Google say they want to grow their team to over 10,000 in 2018.

Beyond pushing moderation of videos YouTube are actually going to take action in how they advertise to push fairness for creators as well as satisfying their advertisers (at least they say for now). Wojcicki said:

“This requires a new approach to advertising on YouTube, carefully considering which channels and videos are eligible for advertising. We are planning to apply stricter criteria, conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should. This will also help vetted creators see more stability around their revenue. It’s important we get this right for both advertisers and creators, and over the next few weeks, we’ll be speaking with both to hone this approach.”

Whilst it seems like YouTube are saying they will improve the current situation for creators getting demonetised unfairly we will have to see it in action. So far they have acted under the guise of working for both creators and advertisers but only certain big name creators have been immune to YouTube’s harsh new content restrictions.

Wojcicki ended:

“As challenges to our platform evolve and change, our enforcement methods must and will evolve to respond to them. But no matter what challenges emerge, our commitment to combat them will be sustained and unwavering. We will take the steps necessary to protect our community and ensure that YouTube continues to be a place where creators, advertisers, and viewers can thrive.”

We’ll find out soon enough.

YouTube’s back on Amazon Echo Show with Vimeo and Dailymotion

The new Echo Show brings video to your home speaker and now you can stream YouTube on it, again.

The new Amazon Echo Show introduced a screen to the wave of new smart home speakers coming out since the original Echo took the world by storm. Despite seeming a perfect fit for YouTube, Google removed their video streaming site from the Show a couple of months ago. Now it’s back.

Back in September Google dropped YouTube from the Echo saying that it’s integration of their video site violated their terms of service. Reportedly the layout didn’t fit YouTube’s terms for an app on a third-party device. Now they’ve redesigned the app on Echo Show so that it looks more similar to the web version and has thus returned.

It was a fairly damaging move for the Show as it’s screen, whilst cool, doesn’t add many more exciting possibilities to the speaker video calling and watching videos. YouTube being the biggest video streaming site in the world it’s a big addition to any video capable device.

Whilst it’s great to see YouTube back on the Echo Show apparently it’s not working as smoothly as it used to. Users are citing the fact that videos don’t open in full screen straight away as an annoyance, and making it full screen is a hassle as you have to ask Alexa to do it.

Whilst YouTube returning is the news highlight, Amazon have also integrated 2 of the other biggest video sites in the world to the Show. Vimeo and DailyMotion were both announced to have been added to the Echo Show for all your viewing pleasure.

Amazon’s Echo Show gets first exclusive entertainment show from 7digital

7digital have launched an entertainment news channel on Amazon’s new Echo, the first exclusive video content for the new speaker/screen combo.

Amazon’s latest addition to their popular Echo home speaker range adds a 7-inch screen and all the fun that comes with one. Having just launched in the UK after its US launch earlier this year 7digital are making the most of it with a new channel for everything music, film, and TV.

7digital’s new show, Entertainment News Xtra, brings visuals to their existing news channel on Echo – Entertainment News Xtra. The show will keep you up to date with the latest in entertainment news, updated daily, and will even feature special celebrity guests from time to time. They say: “Whether it’s a chat to Channing Tatum or James Corden singing his heart out. We have it all.”

With the Echo Show’s reach expanding it shouldn’t be long before we see more and more cool video content – it would make a great platform for music labels to start doing cool things with. Especially as Amazon’s Echo Show might not be the only home speaker with video for long as Apple’s HomePod sequel is rumoured to be adding visuals.

If you’re in the UK you can get your own Echo Show now from, you guessed it, Amazon and start video chatting, slideshowing and, now, watch entertainment news shows.

Kids get an exciting new YouTube with a cool new look and their own profiles

Children are getting a whole new look to YouTube which brings with it an enhanced experience for kids of all ages.

YouTube say that they’ve spoken with “parents all over” to find out that kids who love using YouTube want the platform to grow with them as they get older. A big overhaul of YouTube Kids brings an enhanced experience for children of all ages.

Sign in with your Google Account to set up your children’s new YouTube experience:

  • Kid profiles to customize your kids’ experience: Now you can create a profile for each of your kids. Even better, kid profiles work across all different devices!
  • App design tailored to your kid’s age: When you enter a date of birth on the kid profile, YouTube Kids changes the way the app looks. Younger kids will get less text, while older kids will get more content on the home screens.
  • A new setup process: The new app parent setup process will give you detailed information to help you make the right choices for your family before your kids use the app.
  • Passcode for kids: Kids can set a secret passcode to get into their profile (and keep their brother or sister out). Don’t worry, you can always override their passcode.

YouTube Kids is now live in 37 countries, has more than 70 billion views in the app, and more than 11 million weekly active viewers.

YouTube Kids update profiles children parents children family friendly video streaming online
YouTube say: “We’re looking at ways to build an even better experience for families. Coming soon, we’ll give parents the option to have more content available in the app experience for their child. Our team is working to identify the most relevant content categories for tweens to make the app even more awesome.”

Google Home puts you into Stranger Things with a new game

Transform your Google Home into a walkie talkie and join the Stranger Things characters as they journey through the perilous adventures of season 2.

Google have teamed up with Netflix’s hottest series (except maybe Orange is the New Black) to take you on a journey to The Upside Down. Do you have what it takes to be part of the Hawkins Middle School AV Club? That’s what Google wants to know.

From today you can transform your Google Home into a walkie talkie and go on an interactive adventure through the new season of Stranger Things. Simply say to your Google Home speaker, “Ok Google, talk to Dustin from Stanger Things” and you’ll join the Stranger Things boys from the other side of their walkie talkies.

Google say that the journey will take you through the adventures of Stranger Things season 2 as you help to guide the characters and give them “crucial direction”. Unfortunately it seems like the game only works on Google Home and Google Home Mini speakers, and not any Google Assistant powered device. It’s also only available for US, UK, Canada, and Australia users.

Google have also integrated Stranger Things support between Chromecast and Google Home. This means that watching the new season of Stranger Things is as easy as asking: “Ok Google, play Stranger Things on Netflix”. You’ll need a Netflix subscription of course.

Make the most of it whilst Google are Stranger Things crazy and get involved in the story.