Alson spoke to us about Trap Nation picking up his music and being a producer in lockdown

Making music since childhood and honing his talents, Alson is now being picked up by some of the biggest electronic music channels on YouTube.

Alson recently spoke to me about how life is going for the producer in a changed world with festivals and gigs off the billing for a year. Whilst there are drawbacks, the Netherlands native is staying positive at his current home in Spain with the backing of some of the world’s biggest EDM lovers behind him and the chance to work on new material.

Alson has been making music from a young age, bonding with his dad over Magix music maker “I think it was… haha”. Then at age 10, with the download of FL Studio, what would became a lifelong passion began in making music.

“Around 16 years ago I downloaded FL Studio and was playing around with my friends in the neighbourhood. We changed from playing games to making beats. It was basically just sampling kicks and distorting them. In the Netherlands, harder genres of electronic music were popular and inspired us to make rough sounds.”

Since then the creativity has been flowing through Alson’s veins, through his teens and into adulthood, honing his skills with each production and year that passed. Today he’s already accomplished a lot with his music, playing at Ibiza multiple times with a discography of music available online.

About a year ago he decided to hang up his House music hat for a while and has been experimenting with ‘Future Bass’ish music’. He says: “Future Bass inspires me a lot, because I feel there’s more freedom – more tempo possibilities and room to experiment as a producer.”

That’s not all that’s changed for Alson in the last year. He released his first track with Trap Nation last year and has forged a strong connection with the music channel renowned around the world for finding and promoting brilliant electronic music.

“I am greatly appreciative to Trap Nation, they’re the first big channel that promoted my music. It’s important to make a first big step as an artist, it’s not easy but that makes it feel even better.

“You have to work hard and, of course, have a little luck at the same time, because you are always a little dependent as a smaller artist. They kept signing more music after which resulted in releasing my 4-track EP ‘Enemies‘.”

With the support and love of Trap Nation and Lowly Palace behind him it seems like things are just getting started for the already experienced music producer. This year would have seen Alson return to Ibiza for live shows but of course the world has changed recently with Coronavirus. Whilst disappointed with his gig cancellations, Alson is staying positive and using the time to create and take a step back.

“I think for the environment and the nature maybe the COVID-19 period was necessary and I hope that we can learn from this in whichever way possible. Appreciate what we have and enjoy the things around you.

“Travelling is fun but it’s more important to be healthy and sometimes just do basic stuff. I have been reading things that I’d never thought I would read before in my life and the whole period made a positive impact/change in my life I think in the end.”

Hopefully we’ll see even more golden tracks coming from producers, as a positive result of the global situation at the moment. We certainly can’t wait to hear more from Alson.

We’ll leave you with some words of advice from the man himself on creating and finding the inspiration to write music:

I think the best way of starting is being in a replaced mode but at the same time work in a chaotic way – try different concepts of songs and pick the best idea. When you like it the next day (and your producer friends confirm it) you know it could have potential.”

Check out Alson:

Spotify

SoundCloud

Facebook

Twitter

Instagram

Australia & Germany reveal how they’ll relaunch live music following Coronavirus

As we approach the midway point of 2020 countries are starting to look at how we’ll rebuild after the effects of COVID-19 and it’s impact on industries like live music.

The Coronavirus has had a devastating effect on the world and has seen businesses everywhere shut their doors indefinitely. One of the first to get hit and sadly probably one of the last to return is live music.

Both Germany and Australia have now revealed their plans to get the live music industry back up and running as soon as possible whilst maintaining the safety of punters.

Performance Australia, their live-industry organisation, have unveiled a AU$345 million plan. It encompasses live music like gigs and festivals as well as the broader live performance industry including theatre which will be their first focus of re-opening.

They’re planning incentives to encourage Australians back into venues, including investing $55 million in a ‘See It Live’ e-voucher for households. The vouchers will also feature travel incentives to bring international visitors to their shores to attend live events.

LPA Chief Executive, Evelyn Richardson said: “Australians have always been great supporters of live performance, and buy more tickets to live performance events than all of our major sporting codes combined. Our proposal for a ‘See It Live’ e-voucher program for households will help them get back to their favourite live performance event.”

The Australian government now need to accept or reject that plan before they move forward with putting it in action. Germany have revealed their plan as well which is already set to be put in motion and will be helping venues, promoters, and agents out with a €150 million fund for the live industry as part of a ‘Neustart Kultur’ programme.

Earlier today we reported on a new survey which saw 9 out of 10 music venues in the US say they will have to shut down immediately in a few months without any more aid from the government.

9 out of 10 independent music venues in the US may shutdown after Coronavirus

A new report suggests a shocking statistic that 90% of independent venues in the US may shutdown from lack of business and government support.

National Independent Venue Association (NIVA) have published the results of a new survey on how venues in the US are coping with Coronavirus shutdown. The shocking results are damning for the effects of independent venues – note that this doesn’t include huge stadiums and venues but only independents.

Of course venues were one of the first to have to close their doors when the threat of Coronavirus became clear and will likely be amongst the last to re-open. It’s been particularly catastrophic as venues’ revenue stream has completely dried up whilst insurance, bills and other expenses keep coming.

A whopping 90% – that’s no typo, we’re really looking at 90% here – said that without federal funding “they will close permanently in a few months”. They added that the current Paycheck Protection Program funding provided “will not solve the crisis”.

NIVA president, Dayna Frank said: “The complete and instant shut down of every venue is devastating. Revenues have ceased, but overhead hasn’t. We’re fighting for the future of our industry, our beloved venues and our communities.

“This is the one time we’re asking for assistance to do that. Without it, we fail. With it, we can once again be the gathering places that bring back our communities. With it, we will stand on our own feet and once again generate economic gains for businesses around us and the tax base of our towns and cities.”

Some venues in the US have reportedly partially re-opened with limited capacity but even then they’re not looking at a sustainable business. NIVA states that at the moment it “is not economically feasible… payroll, taxes, insurance, and artist pay are not on a sliding scale matching the capacity we’re permitted to host. They are fixed costs.”

Check out NIVA’s website for more information on what’s happening to venues, how the government are helping out, and what you can do to help them too.

Fets hits Spotify’s HUGE 5m + ‘mint’ playlist with Falling

We were super excited to Fet’s awesome track with Koosen and Green Bull had made it to one of Spotify’s flagship electronic playlist.

Since Fets uploaded this bouncy tune through RouteNote earlier this year we’ve been watching it get picked up by EDM lovers around the world. Now we’ve just watched Fallng make it into Spotify’s huge dance music playlist ‘mint’ with over 5.5 million subscribers.

This track is going from success to success this year and is the perfect soundtrack to the sunny days that are coming. Whether you have to keep the party to your garden or just your living room, this collaboration between three geniuses – Fets, Green Bull, Koosen – will have you moving like lockdown never happened.

If you fancy getting your own music on to Spotify’s top playlists, click here to find out how.

For a list of more playlist curators you may want to reach out to, click here.

Who’s the richest musician in the world? (2020)

A lot of the top artists are pretty wealthy but who’s got the most money of all? It may come as a surprise to you.

The surprise is because only four years ago this same artist claimed to be $53 million in debt. Now it looks like they’re not only out of debt but officially the richest musician in the world.

Who is it? None other than Kanye West.

Kanye has called himself a billionaire before and it looks like he is certainly doing well. Forbes have named him the highest-earning musician of 2020 with $170 million in earnings in just the past year. That figure puts him well ahead of even the most popular pop stars.

Beyond the music world Kanye also placed second in wealth amongst entertainment and celebrities. Money is in the family as taking the top spot is West’s sister-in-law Kylie Jenner who is reported to have earned $590 million in the last year.

The earnings don’t include outgoings to their associated managers, agents, accountants and so on which likely carves a decent dent. Forbes have however confirmed West’s claims that he is a billionaire revealing that he has a net worth of roughly $1.3 billion now.

Whilst he’s certainly a huge musician, Kanye’s brand signings and Yeezy clothes line are the most prominent source of earnings for him. Second place on the musicians top list was Elton John who earned less than half of West’s income in the last year.

This week West donated $2 million to the families of recent murder victims by police in America: George Floyd, Ahmaud Arbery, and Breonna Taylor. He has also set up a college fund for the education of George Floyd’s daughter following his brutal death.

Warner Music Group closed their first day trading 20% above IPO price

Warner Music’s late launch on Wall Street has paid off as their first day showed huge value on their shares.

Warner Music Group launched their Initial Public Offering on Wall Street last week after delaying their initial February date. Their concerns over the economy during Coronavirus led them to delay it and now they’ve started trading, things are looking good.

Warner ended their first day with stock up 20.48% on Wednesday’s IPO price. Warner Music Group added over $2.5 billion to the company’s value in a single day, making the label worth over $15 billion now.

The initial price of shares started at $25 and by the end of the day that had raised to over $30.

The public offering is being jointly managed by investment firms Morgan Stanley, Credit Suisse, and Goldman Sachs. Underwriters of the deal have 30 days to purchase up to 10,500,000 additional shares of Warner’s stock if they wish to.

Spotify provide artists with advice for releasing music while unable to tour

COVID-19 is halting live gigs and tours around the world. This has lead some artists to pause the release of their new album until they can get back on the road to promote. Others are finding creative ways to promote their new music and connecting with fans, without leaving the house.

No one can give you the correct move when it comes to releasing and promoting your music during this totally different time, as there is no known answer to what works. However, fans are more eager than ever for new music, being stuck at home looking for entertainment.

Spotify have written a blog post regarding choosing the right time to release music, interacting with fans online, live streaming, uploading non-audio content online and more.

Also read our production and marketing advice for artists in quarantine.

Also find out tips on creating interesting and engaging social media posts.

RouteNote remain operational during this time, to help artists publish music whenever is right for them.

Over half of SoundCloud creators don’t get played each month, how can you reach more listeners?

SoundCloud’s CEO recently revealed that out of 25 million creators, 13 million don’t get a single play each month – let’s talk about how to remedy it.

Getting listeners is hard, trust me – we know all about it at RouteNote. But we also know just how possible it is to build a fanbase, gain listeners and even make a whole career out of your music online. With a bit of dedication and some careful attention you don’t need to be part of the SoundCloud 52%.

Here are some tips from what we’ve learned over the years seeing artists make and break their music online.

Presence

One of the single most important things to earning a dedicated fanbase online is having a formidable online presence. I’m talking social media pages, biographies explaining you as an artist, making sure your music is available however people want to hear it.

The more you exist online the more likely it is that people will find you. And, once they’ve found you then they can stick around to follow your releases and movements.

When someone hears a song they like and tries to find more on the artist; if they find little to nothing they’ll lose interest, but if they find a Facebook page they can like, a SoundCloud profile they can follow, a YouTube channel they can subscribe to, etc. then they will have an immediate point of entry to find out more and stick around for the future.

Make sure you aren’t just there, but that you care. Connect through platforms with your fans. Provide regular updates to boost engagement and keep people aware of you. Make sure that your profiles represent you in image and writing so people know what you’re all about.

Upload

This may seem obvious, but upload your music. I imagine many of the SoundCloud profiles not seeing any life haven’t uploaded in a long time. Unfortunately people lose interest quickly, you want to be making and releasing music if you want people to keep listening to you and discovering you.

Now, I’m not saying that you should rush your art or create for the sake of it, nor am I saying that you should upload just anything you make. But too many artists release a single and then go quiet for a year and immediately lose any trajectory they had.

It can be hard to find time to create and polish tracks, inspiration doesn’t always find us, and we’re not always completely happy with something to go live. But pushing yourself as much as you can to create and release music you’re proud of into the world is vital to making it as an artist and building a fanbase.

Promote

There are plenty of ways to promote your music. Of course there are paid options like advertisements but they aren’t necessarily connecting with people, just putting your music in front of them.

Getting creative with promoting can do so much for you. Connect with existing fans by doing things like leaking snippets of new tracks, showing a production diary following you through the creation, share, share, share, share!

Find new fans through promotions on social media – for example, ‘Share this post to be in with a chance of winning a T-Shirt’. It may seem cheesy but it’s a great way for existing fans to take part in something they enjoy and puts your music in front of all of their friends who could become new fans.

Send your music to playlist influencers and your local radio DJs. Talk to labels and see if they’d be interested in promoting your music. Put yourself out there to find places where your music can be put in front of brand new audiences who are the perfect fit for what you’re making.

Get creative and personal with it. Think about unique ways you can promote and share your music. The more interesting and different your approach the more likely people are going to have their attention caught by it.

Connect

I’ve mentioned connecting a few times through this article but that’s because it really is important. Connecting through your music but also through yourself as a person is the number one thing you can do for many reasons.

Connecting with your fans or potential listeners in different ways creates a genuine relationship which solidifies a value between the two of you. When an audience feels valued and recognised they are far more likely to stick with you.

Connect with other artists, whether it’s online or in your area. A lot of music is based in community and finding artists in the realm of whatever you’re doing is great not only because it inspires you but it opens up opportunities. You can promote each other to your similar fanbases, make new connections, go on tours together. Your peers are important, especially if they are your friends.

Connect with everyone! Labels, influencers, services, gig promoters, venue owners, artists, listeners, DJs – you never know who will help you take your music to another level. The only way people are going to listen to your music is if they’re aware of it and each person in your community multiplies your chances of being heard.

Spotify’s Sound Up program helps “underrepresented podcasters” around the world boost their content

Spotify are expanding their Sound Up program to support up-and-coming podcasters with expert advice on making a great show.

Spotify have opened applications in the US to Sound Up 2020, the third year for their program dedicated to building the skills of underrepresented groups. The chosen aspiring podcasters will have access to education, workshops and support in building their capabilities as podcaster.

The Sound Up program will soon be launching applications for the UK, Australia, the US, and Germany. Over the years since Spotify launched Sound Up they have had 10 graduates from all over the world launch their own shows and three now have a Spotify Original podcast.

Spotify are planning on a different approach made up of two phases this year:

Due to the challenges of gathering during this unprecedented time, Sound Up will be divided into two phases. First up is a virtual four-week course that will take place later this year.

To ensure everyone has equal access to technology, we’ll be providing computers, WiFi access, and podcast recording equipment to participants.

Then, those who demonstrate a particular knack for podcasting will be invited to a future in-person training where they will further develop their ideas.

Sound Up will also be launching in Brazil and Sweden for the first time this year, helping even more underrepresented groups across the world build their potential. In Sweden their focus will be on women and non-binary people marginalised by other features as well. Their Brazil applications will be open to young PoC from the Periferias, or the outskirts of big citires.

Each country will choose 20 applicants to take part in the program which lasts four-weeks. The aim is that by the end of Sound Up applicants will have the skills and knowledge to empower them to create their own podcasts with the ability to create a trailer for their show.

Spotify have seen huge success since introducing podcasts to their platform and have nabbed exclusive release of some of the world’s most popular podcasts and personalities, including the recent signing of Joe Rogan.

U.S. residents can now apply for this year’s Sound Up here. Those in Sweden, Germany, and Brazil can apply later this month, and applications for the U.K. and Ireland will be available in August. The program will be offered to women and non-binary people of color in the U.S., U.K. and Ireland, and Sweden; young people of color from the Periferias in Brazil; and members of the LGBQTI community in Germany. We can’t wait to hear what these new podcasters have to share.

Apple launch audio stories in News+ from magazines and news outlets

Apple have quietly launched a new blend of podcasts and news in their News+ app to keep users updated by audio.

Apple’s news app has launched a beta version for a new slew of content from their partnered news publishers and magazines. The new audio stories let users plug in and listen to the latest stories making them more accessible for those on the go, in the car, relaxing in the garden, and more.

So far, some of the supported sources include Wired, People, Variety, New York Magazine, and the Wall Street Journal currently. The new Audio Stories section seems to have combined Apple’s podcasting app’s features into their News app.

Reports of an audio section to the app being launched for Apple News have been circulating since last year. The release is still only in a beta for now and whilst there’s no mention of an official release it looks like Apple are needing to license more content before they can build it and work up to a full release.

The new audio stories will be available to their News Plus subscribers, a $9.99 subscription to content for over 300 magazines and selected newspapers. The feature will certainly add value to their Plus subscriptions once launched, though for now the beta feature seems very limited.