If there’s one set of people that you want on your side whilst promoting yourself online, it’s the music bloggers. They’re out there, trawling the web and the venues for the next cool act, hoping they’ll stumble across a gem they can hold up to their readers, gleaming in its freshness and individuality, reflecting it’s glory and brilliance onto their own work.
Hyperbole aside, you need these guys on your team. Treat them right, make them a priority whenever you make a new video or record a new track, let them have it for a week or so before you put it out for general release. A good relationship with a music blogger is a perfect symbiosis – they want new, interesting music and content, and you want coverage and introductions to new potential fans.
Treat bloggers like royalty and they’ll reward you by putting up your press releases, tracks, videos, photos, gig reviews or whatever else you can get them. Put yourself in their shoes and think about what they’d like to be sent – sucking up with free merch will win you points, especially if they like your music.
Some of the most popular music blogs are listed here. Every one of them has a contact email onsite; there is no excuse for leaving them off your list when you’re mailing people about your new album. Mail them individually, build a relationship, they’re in control of a big, music loving audience that you need access to.