How to Create a Spotify Playlist

Within the Spotify app, click “(+) New Playlist.” Give your playlist a name and description. Be sure to use rich keywords that mention the style of music, specific artists within the playlist, or other organizing…

YouTube Stopping 30 Second Unskippable Ads in Favour of Shorter Formats

It has been announced by Google that YouTube will stop serving unskippable 30 second ads to users in 2018. YouTube will start to push other unskippable ad formats such as the 6-second unit and the…

Apple’s iTunes Still Most Popular Music Platform Among U.S. Music Listeners

Music streaming seems to be the definitive way people consumer music going forward. However, this chart from Statista suggests that more consumers are still favouring Apple’s iTunes over other popular music streaming platforms. It seems…

Lady Gaga and Tony Bennet Confirmed For Half Time Show at Super Bowl LI

Lady Gaga and Tony Bennet have been confirmed for the half time show at the Super Bowl LI. Officially called the ‘Pepsi Zero Sugar Super Bowl LI Halftime Show’ Lady Gaga, featured artist. Tony Bennet,…

Soundcloud Hires new CTO from Yahoo and Turns on Programmatic Ad Buying in the U.S. for Marketers

Soundcloud is looking to grow is online advertising business with the recent hire of a new CTO from Yahoo and also turning on programmatic ad buying in the U.S.. Programmatic ad buying makes it possible…