It was no secret Apple was looking to build its music platform since the purchase of Beats, but with the help of new info from Mark Gurman of 9to5Mac we now know a little more on the details.
Beats Music (the music streaming solution from Beats) will integrate itself into iTunes, but don’t expect to see a Beats button in the corner of iTunes. Apple are planning a total re-design of its music platform with a few features being ported over, such as Activities, Mixes, and Playlists. Searches through iTunes will browse both the store and Beats Music. Beats accounts will soon be merged with Apple ID profiles. In simple terms these steps see Apple creating an all in one central catalogue of music downloads and streaming.
So far much the same as all the rest of the competition, so what’s new and unique? Apple are hoping to undercut the rest of the market by offering a cheaper monthly cost of (around) $7.99. Although not much, the idea of a streaming service being part of your phone, as well as a $2 undercut, certainly sounds appealing.
The app will be available for (here comes the surprise) iOS, Apple TV and Android! This would not only be a first for the company, but would pave a new direction for the company. Apple as a whole has always kept things close to there ecosystem, and this ‘opening up’ is definitely a new move for them. It seems Apple are content at being a part of the mobile race, rather than ignore the competition. As stated by Tim Cook himself on the question of whether Apple would port an app from iOS to Android “If we thought it made sense for us to do that, we would do that.” Much like the original launch of iTunes in 2001 Steve Jobs hoped keeping it Mac only would drive Apple computer sales, but opening it up to Windows in 2003 drove iPod sales through the roof.
Android apps and low cost pricing? This sounds like a new and exciting Apple. None of this is set in stone, but except the unveiling to be hosted at Apple’s annual WWDC event in June.