It has been reported that Apple will be killing off iTunes Ping in the next iTunes and iOS 6 update. Ping launched September 2010, described by Steve Jobs as being “like Facebook and Twitter meet iTunes,” but it hasnt been adopted!
Apple will be adding Facebook integration with the next iOS and iTunes, thus Ping has to go.
Tim Cook (Apple CEO) stated at the D10 conferece:
“We tried Ping, and I think the customer voted and said, ‘this isn’t something that I want to put a lot of energy into,’”. “I don’t know [if Ping will survive]. We’ll look at it.”