Apple Update: New ‘iPhone X’ leaks & 1/5 iOS users stream on Apple Music

The next iPhone coming from Apple’s infinite smartphone factory has been leaked whilst, surprise-surprise, Apple Music is popular on Apple devices.

Today the name of Apple’s next product to come from their immensely popular iPhone line was leaked. The next in the multi-billion dollar company’s biggest earner’s evolution¬†is reportedly the ‘iPhone X’, with leaks suggesting 2 other smartphones will join it – the iPhone 8 and iPhone 8 Plus.

iPhone X is an interesting departure from the numerical order of their phones so far but is likely marked to celebrate the 10th anniversary of the iPhone. What is the most intriguing about the leaks is the mention of two full release models, the iPhone X and the iPhone 8; the iPhone 8 Plus follows recent iPhone’s ‘Plus’ options.

The iPhone 8 will follow a normal upgrade path from its predecessor with minor updates such as a glass panel on the rear, new processors, and the most interesting feature so far; wireless charging. The iPhone X however will mark a more considerable departure from the iPhone formula. According to leaks and rumours the iconic home button will disappear from the X, replaced by intelligent understanding of gestures.

The iPhone X features a 5.8 inch screen in high-definition which will extend almost across the entirety of the phone, with space remaining for a front camera of course selfie-fiends. Beyond that the most significant addition to leak about the iPhone X is a new identification system using the camera, essentially face recognition software for security. So essentially your iPhone becomes a safety deposit room in a spy film.

It is expected that Apple will officially announce the new product(s) at a product presentation in the Steve Jobs Theater on Tuesday. Regarding the leak, John Gruber of Daring Fireball said: “Someone within Apple leaked the list of URLs to 9to5Mac and MacRumors. I’m nearly certain this wasn’t a mistake, but rather a deliberate malicious act by a rogue Apple employee. Whoever did this is the least-popular person in Cupertino. More surprises were spoiled by this leak than any leak in Apple history.”

The iPhone X is expected to be priced at roughly $1000 (but at least this time it seems like it will actually have new features).

Meanwhile in more positive news for Apple, Music Watch¬†have reported that 1 in five users with an iOS device (iPhone, iPad, iPod Touch) use their own streaming service Apple Music. Given that Apple have sold more than a billion iPhones in the past 10 years that is a lot of people using Apple’s streaming service. However the figures may be misleading as Apple Music now comes as the default music player in iOS products and comes with 3 free months to start with.

This puts Apple Music in first place for paid subscription streaming services on iOS with a massive 8% rise on last year. For 2017 this meant that 21% of iOS users we listening to music streaming via Apple Music whilst their largest rival, Spotify, holds 16% of listeners on Apple devices. Whilst that’s a decent chunk for Spotify their growth is slowing, seeing only a 3% increase on last year.

Despite Apple holding the most users Spotify triumphed in the dedications of its users with more listening hours. In fact Spotify had a massive 32% of the listening share on iOS paid music streaming apps, whilst Apple Music lagged way behind with 23%. Even without their success on iOS Spotify are dominating music streaming, reportedly now claiming 150 million active users listening to music via Spotify.

Head of Social Media and Marketing, RouteNote

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