Apple TV, Apple Music, and Apple News may all come bundled together

With Apple’s version of Netflix finally released into the world rumours are swirling as to just how far Apple will go to own every entertainment sector in the world.

Apple’s long quest for world domination continues as they launch themselves into another corner of entertainment after it has been built and established by other companies. Netflix, Amazon Prime, HBO, and all the digital TV and film streamers had better watch out because big Apple’s about.

Apple launched Apple TV Plus at the start of this month, offering exclusive and original programming and films that they’ve funded themselves. As Apple Music did with music streaming in 2015, Apple have launched themselves into a new media that has already been established by others meaning a lot of existing competition.

But Apple have a tactic to ensure they aren’t swept behind despite existing competition with loyal user bases. Apple have the money behind them to play the long game. With the massive assurance of their company and brand, Apple’s services are able to take risks that independent companies wouldn’t be able to (Amazon, you’re not included in that list either).

A new report out of Bloomberg suggests that Apple are considering a bundle subscription for both Apple Music and Apple TV Plus, as well as their News Plus subscription. The new bundle could arrive as early as next year and offer one discounted price for the 3 services together.

Apple haven’t officially announced a bundle or confirmed rumours but it wouldn’t be a surprise. A subscription to all 3 services will cost $25 a month all in all. It wouldn’t be a shock if Apple dropped the price slightly for a bundle of all 3.

Their video game subscription service, Apple Arcade which launched in September, is notably excluded from the supposed bundle.

Head of Social Media and Marketing, RouteNote

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