Apple Music and iTunes analytics platform launches for more artists

Apple are giving more power to the artists to see who’s loving their music and where they come from.

In January Apple revealed that they were rolling out an analytics platform for ‘a few thousand artists’ to track their streaming performance on Apple Music. Now they’re releasing ‘Apple Music for Artists’ to a wider range of artists but is still currently invite-only.

Artists can apply to gain access to the platform which gives you snapshots of your music’s overall streaming performance on Apple Music as well as sales on iTunes. Apple Music for Artists will also identify and present “milestones and all-time bests” in artists’ music performance. Charts show how performance has changed over time and make it easy to see when music was peaking and which tracks/albums were making it happen.

Their analytics platform will also show where listeners are discovering and listening to your music the most. For example if there’s a big playlist that is pushing your music. This will help artists advise future campaigns and who to push their music to in order to keep growing. Setting dates for a tour also becomes easier as a global map will show you exactly where all of your biggest fans are located. Zoom into countries and cities to find even more in-depth info.

Apple are considering even including data on how much income artists are making from their streams for the future but as of yet are not featuring them. In January Billboard reported that Apple “decided not to [include financials] for the immediate launch, in part because of the complexity of how royalty payments are calculated”.

You can apply to gain access to Apple Music for Artists and see exactly how your music is performing on Apple Music and iTunes here: artists.apple.com

Head of Social Media and Marketing, RouteNote

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