It’s been 4 years since Apple launched their alternative to Spotify for music streaming and after a long battle Apple have taken the lead.
Apple Music now officially has more paying subscribers in the US than Spotify. Last week The Wall Street Journal reported the new leader in US music streaming service after Apple had grown it’s streaming service 2.6% to 3% on a monthly basis.
According to their numbers Spotify had roughly 26 million paid subscribers at the end of February, whilst Apple Music had surpassed with 28 million. This is a big milestone for Apple who jumped on to the scene in 2015 and quickly became a major player in Western music streaming.
Spotify are still beating Apple for numbers in most other territories where they both operate. Globally Spotify’s last numbers put it near to 100 million paying subscribers up 36% from last year. Apple Music are at 50 million around the world.
Technically Spotify also still have more US listeners than Apple Music thanks to their free service, but paying subscribers are where the numbers really count.