Apple Music launch exclusive partnership with Bayern Munich football club

Apple Music have become German football club Bayern Munich’s “official music service” to offer fans exclusive playlists and content.

Internationally renowned football team Bayern Munich announced a sponsorship deal with Apple Music on Monday.  The team, currently leading in the Bundesliga, say they will release exclusive content and videos through the music streaming service.

Whilst it’s not clear what the extent of the exclusive content will include the team have launched their first playlist on Apple Music. The club says that the playlist and any future ones will include: “Inspirational and uplifting songs to listen to during training to celebratory playlists post-match… there will be music for everyone to enjoy throughout the season.”

In their official statement Bayern Munich said:

Music has always played an important role in sport, helping athletes and footballers train and providing anthems for fans on the terraces. Bayern Munich star Mats Hummels proves just how important music is to him in the current Deutsche Telekom and Apple Music commercial in order to prepare for a match.

In addition to making Apple Music their official music service Bayern Munich also announced that Beats by Dr. Dre will carry on as their official sound partner, providing premium headphones and speakers to the club.

The partnership follows rival music streaming service Deezer’s recent partnerships with Manchester United and FC Barcelona. As Apple Music begin to delve into video content we can expect to see some exclusive footage from Bayern Munich on the service soon.

Head of Social Media and Marketing, RouteNote

How Spotify are bringing attention to the people behind the music as well as the artists

With the digital equivalent of liner notes and artist pages just for songwriters, Spotify’s Head of Songwriter and Publishing Relations talks spotlighting the creatives behind the music. It’s easy to look at an artist, the…

How to go live on TikTok

Going live on social media platforms is a fantastic way to engage with fans online. Unfortunately, livestreaming on TikTok is not available to everyone. You must hit TikTok’s requirements to go live. You must have…