Apple Music have hired an experienced music journalist to helm the editorial ship in Apple’s music streaming fleet.

Apple have hired adept journalist Alex Gale to take on the head position of their editorial department. Gale has years of journalistic experience under his belt at numerous music publications such as Billboard, Complex, Vibe, and XXL.

Gale will be overseeing all the wordy stuff that you see across Apple’s various music platforms; Apple Music, iTunes, and Beats 1. According to Variety’s report on his hire, Gale will also be involved in some video projects. Gale will work under Jen Robbins, the director of project management and editorial at Apple.

Earlier this week Apple revealed it’s first subscription numbers since last year, with 36 million now subscribed to Apple Music. Apple last talked numbers when they announced they 30 million subscribers last September, suggesting that Apple Music is gaining over a million subscribers each month.