Apple’s recent trademarks suggest we could be seeing more Beats radio stations coming to Apple Music.
Last week Apple filed trademarks for Beats 2, Beats 3, Beats, Beats 5, B2, B3, B4, and B5. Although this means nothing definitive it signals that Apple are at least considering expanding their roster of radio stations on their streaming service, Apple Music.
Currently Apple Music is host to Beats 1, a 24/7 online radio station hosted by renowned DJs and artists featuring special guests, segments and hosts. Whereas Beats 1 focusses on the biggest current music in the world variant stations could focus on other genres or take a different approach to their programming. Apple could progress in a similar fashion to the BBC radio stations where BBC Radio 1 is the home of mainstream music, BBC Radio 2 features “adult contemporary” content with musical specials, BBC Radio 6 focusses on all alternative music and so on.
Apple is already the unofficial home of the podcast, with roughly 82% of podcast listeners reportedly using iOS devices to listen. This means the potential is also there for talk shows, radio series, features and a whole host of content beyond music.
This potential could bring a much more varied audience to Apple’s streaming service which has so far been a great success since it’s release. However with a long way to go to catch up on their main competitor, Spotify, the introduction of new radio stations with alternate appeals could give them the boost they need.
A poll on 9to5mac shows that 65% of people would prefer to see new genre-specific music programming.Apple have yet to make any official statement on the trademarks, though fingers crossed a Beats roster expansion is on the way.