Apple are getting more sociable with their competitors and will launch their music streaming service on Amazon’s renowned smart speakers before the year is over.
Amazon have announced that on the week starting December 17th they will be bringing Apple’s music streaming service Apple Music to their popular Amazon Echo speakers. Apple will join rival streaming services like Spotify, Pandora, iHeartRadio, and Amazon’s own streaming services as music streamers that can be played on Echo devices and controlled by their Alexa artificial intelligence.
Apple have been competitive with rival services in the past especially after launching their own Smart Speaker, providing access to them with AirPlay but without full functionality using their Siri AI. Up until recently Amazon were also cautious to work with Apple, limiting supply of their products on their digital store. The competition seems to have calmed down recently and with Apple Music coming to Amazon Echo both sides seem to be opening themselves up more.
Amazon Devices’ senior vice president Dave Limp said: “Music is one of the most popular features on Alexa since we launched Alexa four years ago, customers are listening to more music in their homes than ever before. We are committed to offering great music providers to our customers and since launching the Music Skill API to developers just last month, we’ve expanded the music selection to Alexa to include even more top tier services. We’re thrilled to bring Apple Music – one of the most popular music services in the US – to Echo customers this holiday.”
Amazon finished their release statement, saying: “We’re excited to bring Apple Music to our Alexa customers this holiday season.”