Apple Music collect all the good vibes in their ‘Come Together’ space

Apple haven’t shied away from trying to make the best of the current situation by making Apple Music a hub for positive vibes through tailored music.

Apple Music started their COVID-19 response with a brand new playlist full of “happy-making, smile-finding, sing-alonging music” that was collected personally for each listener. Since launching their new ‘Get Up! Mix’, Apple have been re-designing their home page to keep people positive whilst we self-isolate and face stresses relating to the Coronavirus pandemic.

There is now an entirely new section titled ‘Come Together’ which highlights a bunch of playlists designed to uplift listeners. There are seven new playlists featured there covering different genres and feelings for every possible isolation mood.

Playlists include Isolation Icebreakers, Home-School-Strumentals, and Social Distancing Club. The genres span from lo-fi beats to chill people out during this potentially stressful period to R&B and pop to get people sliding and dancing around again.

Apple Music’s editors write: “To say that these are challenging times is an understatement. But wherever you are and whatever you’re experiencing during the pandemic, we’re all in this together. Whether you’re trying to find distraction while working, living, and playing at home or struggling to find a positive outlook under major life upheavals – music can be an escape and a salve for yourself and whoever you’re hunkered down with. Because social distancing doesn’t need to mean antisocial.”

Apple’s whole home page has been re-shaped to provide for people’s new daily lives and needs. A selection of Family and Kids playlists for all the kids now at home is at the forefront to help parents entertain the younglings and calming playlists have been prioritised on the front page.

Their flagship online radio station Beats 1 is also still running with the hosts recording and streaming it from home.

Head of Social Media and Marketing, RouteNote

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