Apple Music are leaving a mark on Android phones with 40 million installs

Natural rivals Apple and Android are seeing an increasingly larger crossover in the shape of music streaming.

In the smartphone industry there are two big dogs battling head to head; Apple and Android. New stats show that even with smartphone users that aren’t on iPhone, Apple are still reaching a lot of them.

According to new data from Sensor Tower Apple’s music streaming service, Apple Music, is currently installed on 40 million Android running devices. Whilst that doesn’t necessarily equal subscriptions it’s a massive chunk of devices to have a presence on. Especially when you consider that Apple Music has a total of just over 50 million subscribers overall regardless.

Sensor Tower’s data showed the first quarter of 2019 was the best yet for new downloads on the Google Play Store. The Apple Music app was downloaded 3.8 million times in the latest quarter after significant growth quarter-to-quarter from mid-2018.

The most Apple Music downloads on the Google Play Store came from the US, which accounted for 28% of all Apple Music downloads to Android. India was the second most popular with 7% of the downloads, and Great Britain, Brazil, and Russia follow behind with 6 percent, 5 percent, and 4 percent respectively.

Head of Social Media and Marketing, RouteNote

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