Apple Creating Original Music Videos For Top Artists

According to Pitchfork, Apple is producing its own in-house music videos using songs and artists featured by Apple Music.

The Apple production team have reportedly created videos for “Freedom” by Pharrell, “Phenomenal” by Eminem and “Energy” by Drake all debuted through Apple’s new streaming service Apple Music.

Apple’s next venture into the world of video is a short film named “Matahdatah Scroll 1 Broader Than  A Border” which accompanies M.I.A.’s upcoming album featuring two new songs from the singer/producer.

You can see a teaser snippet of the short film, due for release at sometime today, below:

Head of Social Media and Marketing, RouteNote

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